July 14, 2008
Please note:
We are currently experiencing some issues with the connection to iTunes and are looking into the cause.
Please feel free to download IPR podcasts directly from the site in the mean time and we will keep you as up to date as possible regarding our progress.
Thank you all for listening and stay tuned for Inside PR #120, where Terry, Dave and Julie talk about Dave Fleet joining Thornley Fallis and how to prepare for a new employee.
Samantha
Subscribe: Apple Podcasts | Android | RSS
[display_podcast]
Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss training and how PR agencies are keeping their staff up to date.
Show Notes
00:34 Dave opens the show.
02:38 Julie introduces the main topic: Training and what PR agencies are doing to keep their staff up to date.
03:40 Martin talks about something Palette PR has been doing. He references a lunch and learn their team will be having with Parker Mason of CNW Group. Parker was Martin’s CPRS Mentee.
05:14 Dave opens talks about the demand for training.
05:57 Julie talks about training credits and end of year training activities. She references Rogen training courses.
08:53 Dave talks about training at Hill and Knowlton where they carry out formal and informal training sessions including Lunch and Learns.
13:19 Julie talks to the three reasons people stay in a firm: growth and learning, fun and money.
13:42 Martin talks about staying at a job out of fear of change and complacency.
14:31 Martin and Julie discuss their thoughts on the APR accreditation.
17:24 Julie talks about IABC and CPRS.
18:43 Dave introduces the discussion on budgeting for training.
22:56 Julie opens the talks on mentoring.
34:08 Dave closes the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace.
Subscribe: Apple Podcasts | Android | RSS
[display_podcast]
Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David Jones and Martin Waxman discuss the importance of transparency and authenticity in the social media space and a company’s internal practices.
Show Notes
00:27 Dave introduces the show
02:37 Dave introduces the “bit” from Jon Hoel out of Australia. Jon created the theme song for IPR #100. You can find his contribution to the show at 02:09.
03:17 Jon joins the IPR panel from Australia. He shares his most recent interview with Shel Holtz on tactical transparency and is available on June 22nd’s For Immediate Release. Shel is currently co-writing a book on the topic which will be published under the IABC and will be available in November.
05:29 Shel defines transparency on the employee and client levels.
06:36 He mentions the empowerment trend of the 1980’s.
09:32 Dave opens up the main topic of discussion: The importance of transparency and authenticity in the social media space and in a company’s internal practices.
13:20 Martin brings up Bridezilla.
Using this example, he talks about how transparency would have ruined the “fun” of the stunt.
15:26 Dave starts the talk on internal communications and transparency.
20:37 Dave brings up the issue of lack of communications to the front-line or 1-800 employees.
21:32 Martin introduces a topic out of Josh Hallett’s discussion at the Counselors Academy Conference.
23:34 Dave uses WestJet as a great example of employee empowerment.
31:05 Martin talks about how certain, older companies communicate only through lawyers.
32:57 Dave mentions fiduciary responsibilities of companies and references Strumpette.com and Amanda Chapel’s twitter feed.
33:36 Dave talks about the perceived power of social media.
35:22 Martin talks about advising v. reacting as a PR counselor.
36:38 Dave talks about his flight to Ottawa sitting beside Pamela Wallin .
40:19 Dave ties up the show.
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace.
Subscribe: Apple Podcasts | Android | RSS
[display_podcast]
Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss four ways to turn your boutique agency into a Super Star, proper, PR agency.
Show Notes
00:27 Terry opens the show
01:09 Terry tells us about Podcasters Across Borders
03:34 Dave introduces the comment from David Silverman of Outpost out of the UK
05:01 Dave sets up the main topic of discussion for this week’s Inside PR: Four ways to turn your boutique agency into a Super-Star agency
05:13 Tip #1 – Build new practices by hiring experts.
06:43 Terry uses the hiring of Michael O’Connor Clarke to illustrate the effectiveness of this tip
09:58 Martin brings up the importance of being flexible in specialization
11:15 Tip #2 – Build experience in new areas by working with smaller clients and consider it an investment
14:14 Terry talks about how he and Dave learned to podcast with Ian Hull of Hull & Hull LLP.
16:41 Tip #3 – Growing your firm through buying or merging with a smaller agency that specializes in an area of interest
18:36 Martin gives us some examples of American firms using this tactic to enter into the Canadian market
20:40 Tip #4 – Fake it until you make it (though the panel of Inside PR does not recommend this action)
24:07 Martin talks about the importance of referrals
24:39 Tip #5 – Leverage your skills (a special supplement from Martin)
25:46 Terry talks about working with associates
27:31 Dave ties up the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace.
Subscribe: Apple Podcasts | Android | RSS
[display_podcast]
Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli discuss how PR agencies are being structured in 2008.
Show Notes
00:27 Dave introduces the show
01:06 Terry alerts the listeners that Podcasters Across Borders is coming up this weekend
02:10 Terry Introduces the main topic: How PR agencies are being structured in 2008 or Organizing for better business
02:49 Terry starts up the conversation on organizing to win new business. The panel talks about whether it is better to get the whole firm winning new business or if you should hire one person for the job
04:48 Julie makes a comparison between new business gathering and hunting
07:24 Dave talks about his experiences while working at a larger firm
10:30 Terry draws the conclusion that New Business is best worked on by everyone.
16:22 Dave talks about circumstances where having new business hunters worked
18:58 The panel talks about how agencies organize to deal with client work
22:15 Martin and Julie talk about breaking down position barriers to take some of the tension out of the work place
27:30 Silo structures are referenced
31:46 The panel talks about how companies can be organized around certain Sr. people or the company’s “Rainmakers”
39:25 Terry closes up the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace.
Subscribe: Apple Podcasts | Android | RSS
[display_podcast]
Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli and discuss creativity in pitching new business.
Show Notes
00:34 Terry opens the show
01:31 The panel talks about their weekends. Terry tells us about the Leacock Medal ceremony and about getting the TD Bank Comfort zone seats at last Sunday’s Blue Jays game.
02:50 Terry talks about Third Tuesday’s in June across Canada. He asks listeners to check out Joseph Thornley’s Blog at propr.ca
03:51 Terry plugs Podcasters Across Borders
06:18 Keith Talks about CMA’s word of mouth marketing Conference: Mass to Grass
07:23 Julie talks about her participation in Luminato
09:42 Terry introduces the main topic of discussion: creativity in pitching new business
11:06 Julie talks about some tricks Maverick uses
16:38 Keith talks about a three stage process Veritas went through to pitch a client
19:59 Terry shares experiences in pitching Travelocity and Charles Schwab Canada
23:36 Julie shows that experience and credentials won’t necessarily get you the win
25:28 Terry talks about the importance of connecting with a client and how important chemistry is
28:13 Terry describes TFC‘s Molson pitch and building a train set in the board room
30:32 Terry reads the comment from John Unkart of Michigan, USA
31:49 Julie, Keith and Terry respond
34:42 Terry closes up the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace.
Subscribe: Apple Podcasts | Android | RSS
[display_podcast]
Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli and discuss the evolution and potential extinction of the news conference.
Show Notes
00:26 Terry introduces the show
01:44 Terry introduces the comment from Bob Ledrew
03:40 Martin introduces the main topic: What is it with news conferences today?
05:08 Julie talks about a news conference Maverick did for the Sony PSP launch which was highly successful and included celebrity appearances by Wayne Gretzky and Alexisonfire
07:33 Terry talks about a failed news conference where only one freelance writer from CARP Magazine (now Zoomer Magazine) showed up
10:46 Dave talks about when it is a good time to call a news conference. He uses Sir Richard Branson’s coming to Toronto to launch a Virgin product in Canada as an example
13:56 Martin Mentions News Theater
18:08 Julie opens up the topic of the future of the news conference
27:11 Terry wraps up the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace.
Subscribe: Apple Podcasts | Android | RSS
[display_podcast]
Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss the 5th Gap Year Study out of the University of Southern California Annenberg School for Communications and PR Studies.
Find the article here.
Show Notes
00:50 Dave opens the show
02:00 Dave starts the discussion on this week’s topic: The Fifth GAP Survey Of Public Relations Practices out of UCN Annenberg
03:33 The panel talks about the relationship of PR to the C-Suite
07:03 Dave lists other positive elements of being a PR firm close to the C-Suite other than larger budgets. They follow:
13:06 Julie talks about shopping a release
15:57 Dave brings up measurability
17:16 Martin talks about PR’s current measurement tools
18:28 Julie talks about lift
22:16 Julie discusses the Study’s findings on Agencies of Record
28:03 Martin, Dave and Julie discuss the practice of firms hiring multiple agencies
32:09 Dave wraps the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace.
Subscribe: Apple Podcasts | Android | RSS
[display_podcast]
Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Keith McArthur and David Jones review this weeks events and discuss PR agencies and how they need to change.
Show Notes
00:32 Dave introduces the show
01:27 Keith talks about the InfoPresse conference and the launch of influencia.ca
02:43 The debate about social media as a cultural or technological revolution begins. The understanding of the tools or the the understanding of the culture; which is more important?
03:49 Keith gets a dig in at Dave for having issues with last week’s podcast
04:07 Dave references Kate Trgovac
04:53 Dave talks about Joseph Thornley’s Social Media Roundtable , MESH and speaking at MESH about podcasting with Doug Walker. Doug Walker hosts the Shill Podcast with Dave and writes the webwalker blog
08:19 Welcome to the main topic of the show: PR Agencies and How They Need to Change. This topic was brought up in reference to a blog post by Todd Defren – developer of the social media press release.
09:52 Dave and Keith discuss the “5 thoughts on the future of PR“:
40:30 Dave wraps the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace.
Subscribe: Apple Podcasts | Android | RSS
[display_podcast]
Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.
This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry’s BIG WIN, character blogs and social media’s impact on public relations.
Show Notes
00:25 Dave introduces the Show
01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley
02:45 Dave mentions Terry’s BIG WIN!
03:51 Terry tells us about winning the Leacock Medal for Humour
References:
Terry’s Website – Home of the Best Laid Plans
Link to CBC.ca’s Ontario Today Archives
Buy The Best Laid Plans Online
08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster’s Across Boarders, Mark Blevis and Bob Goyetche
09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree
11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight’s blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel
An episode of Jiminy Glick
18:13 Dave introduces the topic of social media’s impact on public relations
27:59 Terry Wraps up the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace