Inside PR #131 – Wednesday, October 1, 2008

• • Agency Life, Comments, Government Relations, Inside PR, Media relations, PR, Shownotes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli define the broad scope of Public Relations and discuss the tactics that are involved in it.

Show Notes

00:33 Dave opens the show.

01:20 Housekeeping: Dave mentions that For Immediate Release, a bi-weekly podcast hosted by Neville Hobson and Shel Holtz, is having a listener contest to win tickets to one of two conferences, the first in Berlin, Germany at the end of October and the second in Los Angeles, California in November. To enter, upload a video (in any format, but do not email) that conveys a thought, a concept or an idea in imaginative ways.

03:17 Dave mentions that Third Tuesday is back in Toronto and Ottawa.
Niall Cook,  Worldwide Director of Marketing Technology at Hill and Knowlton will be at Third Tuesday Toronto on October 7 and Third Tuesday Ottawa on October 8 to discuss his book Enterprise 2.0.

05:17 Terry introduces a comment from Harvey Skolnick, a marketing professor at Sheridan College.

06:47 Harvey’s comment proposes a topic for the show: Defining how broad the scope of public relations actually is.

08:21 Terry introduces five major segments of PR: 1) Media Relations, 2) Government Relations, 3) Stakeholder Relations (alliance building), 4) Investor Relations and 5) Internal/Employee Communications.

08:48 Terry talks about Media Relations.

09:14 Terry discusses Government Relations.

10:05 Julie talks about Stakeholder Relations.

11:26 Julie discusses Investor Relations.

12:10 Terry discusses Investor Relations.

12:45 Dave talks about Internal/Employee Communications.

14:45 Dave introduces the subject of PR tactics and begins with the tactic of writing.

15:56 Julie discusses writing.

16:20 Julie talks about a second PR tactic; event management.

20:04 Terry discusses two other PR tactics; media intelligence and media preparedness.

22:40 Terry discusses the final PR tactic; social media and the online space.

27:18 Terry summarizes the show topic.

27:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #130 – Wednesday, September 24, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the topic of Word of Mouth, suggested by Bob Crawshaw of Maine Steet Marketing.

Show Notes

00:27 Terry opens the show.

2:24 Housekeeping: Terry introduces the first of two comments.
Brent Kinnaird at the Hamilton Port Authority left a comment about Inside PR # 129 not being up.
*Inside PR #129, is currently only available on some computers, but, for subscribers, is still available on Itunes. We are looking into it.*

5:16 Terry introduces the second comment from Bob Crawshaw of Maine Steet Marketing, who suggests that Inside PR discuss Word of Mouth (WOM).

10:06 Terry mentions WOM expert Sean Moffitt who runs Agent Wildfire.

10:33 Martin talks about WOM.

11:03 Terry talks about WOM.

11:56 Terry reads from Agent Wildfire’s website.

12:49 Terry mentions research on trust and gives the example of the Edelman Trust Barometer.

14:05 Martin talks about WOM in terms of Social Networking sites such as LinkedIn and Twitter.

17:41 Martin mentions that anyone who is interested in WOM should read Malcolm Gladwell‘s book, The Tipping Point.

22:50 Terry mentions Sean Moffitt’s involment with WOMMA and his blog Buzz Canuck.

23:45 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #129 – Wednesday, September 17, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Martin Waxman and Julie Rusciolelli discuss the reasons they began their PR businesses, Palette Public Relations and MAVERICK and the five signs you should start your own PR business.

Show Notes

00:26 Martin opens the show

02:11 Martin introduces the show topic: Why you would want to start a PR business and the signs that you should start a PR business.

02:58 Martin introduces the first sign: When you love your job but hate going into work

05:44 Julie discusses the second sign: When your job becomes too easy and you feel as though you are almost on autopilot

06:38 Martin discusses the third sign: Taking the little things too seriously

10:09 Julie introduces the fourth sign: Culture shock: the culture you want to create is at odds with that of the existing agency

14:08 Martin discusses the last sign: An entrepreneurial calling

20:09 Martin recaps the five signs you should start your own PR business.

21:20 Martin and Julie close the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #128 – Wednesday, September 10, 2008

• • Inside PR, measurement, Media relations, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry, Martin and Julie discuss the tools they use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts and welcome a comment from Volodymyr Dehtyarov of Nords PR Ukraine in Kyiv, Ukraine.

Show Notes

00:28 Terry opens the show.

01:25 Terry introduces a comment from Volodymyr Dehtyarov.

02:58 Volodymyr Dehtyarov comments on how Inside PR should discuss the topic of the tools PR agencies use to manage their time and bill their clients.

05:09 Terry introduces the show topic: The tools PR agencies use for time tracking, media monitoring, media list development, project management, subscriptions and podcasts.

06:16 Martin discusses the first category; time tracking.

08:56 Julie talks to time tracking.

11:42 Terry talks to time tracking.

18:50 Terry introduces the next category; media monitoring tools.

19:07 Julie discusses her preferred tools for media monitoring.
1. Google
2. Infomart
3. Cision

21:28 Martin talks to media monitoring.

25:19 Terry introduces the third category; media list development tools such as MediaNetCentral.

26:10 Martin talks to media list tools.

28:22 Julie talks to media list tools.

29:39 Martin discusses subscription tools including Media Relations Rating Points.

30:58 Julie talks to project management tools she uses.

32:35 Terry discusses the tools used to produce Inside PR such as Audacity and Libsyn.

34:13 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #126 – Wednesday, August 27, 2008

• • Inside PR, Media relations, News, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis and David Jones discuss crisis communications and revisit Inside PR #33.

Show Notes

00:25 Terry opens the show.

01:39 Dave talks about the Age of Persuasion. The Age of Persuasion can be heard on CBC Radio One , Saturdays at 11:30 am and may be found in podcast form. The show is produced by Pirate Radio and Television and is owned by Terry O’Reilly.

04:17 Terry introduces the idea of pulling out old discussions.

05:21 Dave introduces the main topics of discussion; crisis communications and the cases of Sunrise Propane and Maple Leaf Foods.

07:59 Dave talks about the bad form of reviewing communications strategies from the sidelines.

12:24 Terry talks to crisis planning and communications strategy.

13:00 Dave introduces the crisis communications clip from IPR #33 on November 14, 2006.

13:35 Issues management and crisis management are defined.

15:07 Dave talks about the distinction between a crisis plan and a crisis communications plan.

17:28 Terry references the Tylenol crisis.

19:27 Dave talks about speed to communications.

21:17 Terry talks about owning the crisis.

22:14 Dave discusses repairing images in a time of crisis.

26:27 Terry talks about the use of SM in crisis communications.

26:52 Terry talks to training.

28:50 Terry wraps the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This episode of Inside PR was produced by Janna Guberman.

Inside PR #125 – Wednesday, August 20, 2008

• • Comments, Inside PR, Media relations, Political communications, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David Jones and Julie Rusciolelli talk about key messages and welcome comments from Nathaniel Reagan and Robert Moffat.

Show Notes

00:30 Dave introduces the show.

01:56 Dave reads a comment from Nathaniel Ragan.

04:58 Dave reads a comment from Robert Moffat.

05:53 Dave introduces the main topic of discussion for this Inside PR.

06:50 Julie talks about her interview with Patricia Lovett-Reid on Money Talk of BNN. The interview will air August 25, 2008.

11:23 Dave describes what a key message is.

15:13 Dave reviews steps to writing Key Messages:

15:56 Planning

19:05 Assembling the facts/proof points

20:51 Testing the messages

22:35 Rehearsing the conversation

27:16 Training the spokes person on the Key Points

31:10 Dave talks about Q&A documents.

33:16 Dave sums up the steps to writing key messages.

34:54 Dave wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #124 – Wednesday, August 13, 2008

• • Bob Ledrew, Comments, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis and Martin Waxman host an interview by Bob Ledrew with Brendan Dermody of journalistsource.ca, welcome comments from Al Croft, Sallie Goetsch and Bob Crawshaw and discuss the email pitch.

Show Notes

00:28 Terry opens the show.

02:47 Bob LeDrew interviews Brendan Dermody about JournalistSource.ca.

04:07 Brendan explains how JournalistSource.ca works.

05:10 Brendan talks to JournalistSource.ca‘s competition. (Ref: Haro, Pr Leads)

07:18 Brendan talks about feedback they have been receiving.

11:00 Bob wraps up the interview.

11:29 Terry does a little promo for JournalistSource.ca.

14:02 Terry reads a comment from Al Croft of A.C. Croft and Associates.

15:21 Terry talks about IPR numbers.

16:06 Terry reads a comment from Sallie Goetsch of Podcast Asylum.

20:21 Bob Crawshaw from Maine Street Marketing leaves a comment about systems that PR firms use to get their job done.

23:30 Martin talks about how Palette is working towards reducing e-waste.

26:11 Martin and Terry take a look at the email pitch.

30:06 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR #123 – Wednesday, August 7, 2008

• • Agency Life, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David Jones, Terry Fallis and Julie Rusciolelli discuss the market reality for talent in agencies.

Show Notes

00:29 Dave opens the show.

01:42 Dave starts the conversation about the reality of the market for agency talent.

04:19 There are four core responsibilities in the agency market: account service, account management, account leadership and agency leadership.

04:58 Dave summarizes account services responsibilities.

08:12 Terry begins the talk on account management.

13:58 Dave defines the account management responsibilities.

15:13 The panel discusses the account leader and account leadership.

26:22 Dave sums up with group and agency leadership and the ultimate responsibility of being in these roles.

33:18 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR #121 – Wednesday, July 23, 2008

• • Agency Life, Comments, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, Martin Waxman and Julie Rusciolelli discuss the
importance of fit and personality in an agency and how to know when a potential hire will “fit in”.

Show Notes

00:37 Terry opens the show.

01:51 Terry talks about the iTunes issue.

02:34 Terry introduces a comment from Josh Turner of Trillium Corporate Communications.

04:50 Terry lays down the main topics of the show: How important are fit and personality in an agency setting and how do you know when a potential hire will “fit in”?

06:16 Martin talks about Caliper Canada and Caliper testing.

07:37 Julie talks about her experiences using the test.

14:21 Terry asks about bringing on a new hire who has a great client record, but alienates colleagues.

18:52 Julie opens talks on how you know a person is going to “fit in”.

22:33 Martin tells a great story about getting a fantastic reference for a new employee.

23:34 Julie talks about why she does not trust references.

25:01 Terry talks about how he gets a sense for an employee’s potential fit.

27:19 Terry talks about coaching.

28:44 Julie and Martin give their last “2 cents” on the matter.

31:12 Terry wraps up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR #120 – Wednesday, July 16, 2008

• • Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Julie Rusciolelli discuss best practices in introducing new employees to your firm.

Show Notes

00:27 Terry opens the show.

02:30 Terry alerts listeners to the fact that Inside PR #118 and #119 have not loaded to iTunes, but that we hope to have the issue fixed shortly.

03:38 Terry talks about the introduction of Dave Fleet to the TFC Toronto team. Dave writes the Fleet Street blog and came to Thornley Fallis from the Government of Ontario.

04:27 The main topic is introduced: Best practices in introducing new employees to your firm.

04:48 Dave reviews the three main points of discussion:

  1. Doing the little things right
  2. Using the buddy system
  3. The client briefing

and talks to getting those little things done.

08:51 Julie talks about the buddy system that they use at Maverick.

12:06 Terry talks about the lack of orientation programs in smaller public relations agencies.

16:15 Dave talks about the Hill and Knowlton beer cart orientation method.

16:48 Terry brings up briefing new employees on ALL the company’s clients and client projects.

19:38 Julie talks about her “14 day deliverable” orientation strategy.

24:26 Dave mentions the importance of leadership for new employees not from an agency background.

28:33 Dave welcomes Dave Fleet to the “PR fraternity” and ties up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.