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Bryan Person of the New Comm Road podcast leaves a final reminder about the sure-to-be-successful Podcamp Boston September 9th and 10th. We’re really sorry to miss it but we’ll be thinking of you over the weekend.
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Show Notes
In this special edition of Inside PR, Terry chats with Esther Buchsbaum, the co-founder of Communications Meca and the chair of the Counselors Academy Spring 2007 Conference in Cabo San Lucas, Mexico.
00:50 Terry welcomes Esther, who joins him from Montreal, Quebec.
01:40 Esther talks about her background in communications.
03:16 Esther talks about how she got involved with the Counselors Academy, how she is able to put together a conference in Mexico from Montreal, and some of the people she asked to help her organize it.
09:03 Terry asks Esther what the the Counselors Academy has to offer compared to the IABC or the CPRS. Esther explains.
13:35 Esther describes how one can join the Counselors Academy.
14:44 Esther talks about the MRP system.
16:19 Terry brings up social media, and Esther talks about its place within the Counselors Academy conference.
18:50 Terry thanks Esther for her time, and invites listener feedback to the comment line (206-600-4741), to [email protected], or on the show blog.
Background on Esther Buchsbaum.
Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.
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This week on Inside PR, Terry and David talk about the differences between big and small agencies. They welcome audio comments from Patricia Parsons, a professor of public relations at Mount St. Vincent’s University in Halifax, Nova Scotia, and from Michael Seaton from The Client Side. Also, Terry does his Inside PRoper English segment. Finally, they play this week’s contribution from Chris Clarke.
Show Notes
00:28 David is glad to be back and introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:48 Terry talks about an interview he did with Canadian Podcast Buffet, with Bob Goyetche and Mark Blevis. The episode can be downloaded here.
03:32 David talks about a new post on KD Paine’s blog about the top 10 PR firms in the world and their presence in the blogosphere.
05:28 David introduces the first comment from Michael Seaton from The Client Side. David thinks Michael did a great job, and thanks him for stepping in during his absence.
07:45 Terry talks about how he only met Michael face-to-face after recording last week’s episode together. They got together for a geek dinner organized by Michael and Mitch Joel.
08:28 David brings up the Third Tuesday and Third Monday meetups happening at the end of September for Toronto and Ottawa communicators. Shel Israel will be speaking at both inaugural events. You can find the signup link for Toronto here and the Ottawa link here.
10:55 Terry introduces a comment from Patricia Parsons, a professor of public relations from Mount St. Vincent’s University in Halifax, Nova Scotia.
15:15 David brings up this week’s topic: small agency vs. big agency, for students considering a placement.
16:08 Terry mentions the fact that both he and Dave have worked at both big and small agencies in Canada. He doesn’t intend to provide definite conclusions on the debate. He recalls that a decade ago the big agencies had the big clients, which is no longer a rule of the agency world. According to Terry, there are advantages and disadvantages to both. He makes the case that at larger agencies there might not be the variety of tasks and responsibilites offered at smaller agencies.
19:42 David says that regardless of where you work, there are things that stay the same: you will start at the bottom and you’ll learn from the bottom-up. To him, the difference between big and small is simply a game of numbers: there are more opportunities for people in small agencies based on the fact that there are fewer staff to draw on. But, at larger agencies, there are certainly more opportunities for advancement because there are simply more positions to be filled. Nonetheless, the opportunities go to those who deserve them.
23:40 Terry claims that the only way to get anywhere is to take the opportunities that come your way. Be aggressive, but reasonable. Also, at smaller firms, the junior people get to sit around the table for creative sessions with the senior people, which is an excellent opportunity. That’s not to say that it doesn’t happen at larger firms, but it is more likely to happen at smaller firms.
26:20 David wraps up the chat and says that there are pros and cons to each size of firm. He says the most important part is about knowing your job and knowing who’s on your team. There are great people in terrible agencies and terrible people in great agencies.
29:00 David introduces and plays Chris Clarke‘s segment for the week.
32:41 Inside PRoper English for the week: tenet
33:45 From the files of Inside PRoper English: Grammar Girl’s Quick and Dirty Tips for Better Writing.
35:15 Terry closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
With Monday a statutory holiday, IPR #23 will be posted as early as possible, Tuesday afternoon, September 5th. For those of you who get one, enjoy the long weekend.
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Professor Patricia Parsons, a faculty member in the Public Relations department at Mount Saint Vincent University in Halifax, Nova Scotia, checks in with a very thoughtful and thought provoking comment on our astroturfing discussion in IPR #21. In a voice made for podcasting, she raises interesting points that warrant further discussion.
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Our friend Bryan Person, host of the New Comm Road podcast, leaves us a confectionery comment.
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IPR #22 guest host Michael Seaton sends us an audio comment to commemorate his very successful co-hosting debut. He did a great job. Maybe, just maybe we’ll soon be listening to Michael on his own podcast to complement his fine blog, The Client Side. Stay tuned…
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This week on Inside PR, Terry welcomes guest host Michael Seaton from The Client Side in David’s absence. Michael and Terry discuss public relations from the client’s perspective. They play audio comments from Michael himself and Francis Wooby, and David Jones contributes the first-ever Lake-Cast. Finally, Terry does his segment of “Inside PRoper English“, and plays this week’s contribution from Chris Clarke.
Show Notes
00:28 Terry introduces the show, and invites listener feedback through email at [email protected], the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.
01:18 With David away, Michael Seaton from The Client Side blog is guest co-hosting in his place. Michael explains how he became a contributor on Joseph Jaffe’s Across the Sound podcast.
04:12 Terry talks about IPR’s first-ever negative comment.
05:15 Terry plays an audio comment from Francis Wooby, who comments on the ethics meme.
08:24 Terry plays an audio comment from none other than Michael Seaton on the research discussion Terry and Dave were having on IPR #18.
12:40 Michael tells listeners a little more about himself.
15:36 David Jones corresponds from Lake Simcoe, hence the term Lake-Cast.
19:25 Terry and Michael discuss public relations from the client’s perspective, and how clients can get the most out of their agency relationships. Michael cites the book “A New Brand World” by Scott Bedbury.
23:00 Terry says the idea of the right fit or proper relationship is the key to a great agency/client relationship. Terry notes that his twin brother, who works in marketing and promotions, calls it “the final 5%”. Terry thinks it may be worth even more.
28:20 Michael believes you have to understand not only your business but the clients’ business as well. Also, it’s important to be a thought leader, because you need someone who keeps the client on top of trends.
29:30 Terry adds that it’s important to be good listeners and give the advice the client needs to hear, not the advice the client wants to hear.
33:13 Terry introduces and plays Chris Clarke’s segment for the week.
36:12 Inside PRoper English for the week: reticent
37:17 Michael’s blog can be found at theclientside.blogspot.com. He and Terry talk about a potential “Client Side” podcast in the works, so be on the lookout for more information on Michael’s blog in the next few weeks.
41:05 Terry thanks Michael for stepping in this week. He closes the show and invites listener comments: through email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, Terry welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Check out the last few comments on IPR #20 to read our first negative comment. We were somewhat taken aback and responded inviting more input from the listener. To her credit, she offered a second comment to clarify and augment her first. Dave and I think we’ve really made it now that we’ve earned our first caustic comment. At IPR, all comments are welcome and contribute to making the show better. Bring them on…
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Our northern-most listener, Francis Wooby from Iqaluit, Nunavut, was quick off the mark this week with a comment on ethics in the public relations profession. Perhaps Michael Seaton and I will kick this around in IPR #22 next week while Dave soaks up the sun on vacation.