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Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us.
The work that is unique is our intellectual property, yet it’s pretty rare that we spend our resources on protecting it.
On this episode, we talk about what that might look like for you, why it’s important to protect your ideas, and how to go about doing so.
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Are you using the PESO – paid, earned, shared, owned – model of PR? Trying to understand why Google is introducing another new chat app? Trying to figure our how to use Apple’s new Podcasts Connect portal. Or just trying to protect your PR company from defamation litigation arising from online activity?
Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics and more in this week’s Inside PR podcast.
In this week’s #IPRMustKnow segment, we talk about Google’s announcement of Allo and Duo. Allo is an intelligent chat app. Duo is a new one to one video calling app. They will be added to Google’s existing Messenger and Hangouts app, giving Google a total of four messenger apps in the market. (Did we say Google+? Not really, as it looks like G+ is continuing its long fadeaway.) We talk about what Google is up to. Why new apps when it has two reasonably successful apps already in the market? The answer seems to lie in the integration of Google’s intelligent assistant. But with all the churn in apps, has it lost the trust of people? Has it lost the sheen of the new that enabled newer entrants like Instagram and Snapchat to catch on. Can a middle-aged Google compete with the new and lean startups that have come up? Or will its huge database of knowledge about us give it an unassailable advantage in the era of the intelligent assistant.?
If you are an online publisher, you may find yourself on the wrong side of a defamation lawsuit. Gini points us to an article in PR Week by Michael Lasky of law firm Davis & Gilbert. Practical advice for the firm with a problem.
If you’re a professional communicator, the odds are that you are creating a podcast or are considering starting a podcast. iTunes is the channel through which most people receive their podcasts. And it also has a reputation among podcasters to be demanding and unforgiving in setting up and maintaining podcasts. Recently, Apple has introduced Podcasts Connect, a new portal through which podcasters register and list their podcasts through iTunes. And as an illustration of nothing is ever as straightforward as it should be or may appear to be, reports have bounced around social media about podcasters messing up their podcast listing on iTunes as a result of changes they have made via Podcasts Connect. Happily, we have YouTube. And Libsyn, one of the leading podcast hosting services (ProPR.ca is hosted on Libsyn) has posted an “Explaining Podcasts Connect” explainer video. Libsyn’s Krystal O’Connor walks through the functions of Podcasts Connect and shows how to use each. A great resource for newbie or experienced podcasters alike.
For our main discussion, we turn to a couple articles Gini Dietrich wrote regarding the PESO Model – the Paid, Earned, Owned, Shared Model and using PESO to drive your PR program. We talk about which to prioritize each tactic, how to integrate the paid portion and how to measure the effectiveness of each in our own programs.
Leave a comment on the blog, send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Facebook group, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter. And we have a favor to ask: If you like this podcast, please rate us on iTunes.
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Thank you to the people behind Inside PR. Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Joseph Thornley.
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It’s the last episode of 2014 and we couldn’t let the year end without giving you our public relations predictions for 2015.
Before we get to those predictions, though, Joe talks about a few changes at Google, including updates to the Customer Journey to Online Purchase. For communicators, this is pretty interesting to check out because it helps you determine how a customer might make a purchase decision and how you can help them along through the process. No longer do you have to guess at the types of content that will help them make a decision.
The trends we discuss are:
Of course, we talk about why we’ve chosen each of these and what they mean for the industry. They also all seem to intertwine with one another, which was not planned. We didn’t discuss beforehand which trend we had each chosen. Serendipity!
And, before you begin your holiday cheer, please join us in making fun of Martin Waxman for always saying, “At triple W insidepr dot C A” instead of just “insidepr dot CA.”
Happy Holidays to all of you! We wish you a great start to 2015 and look forward to hanging out in your ears for another year.
We’d love to hear what you think.
Send us an email or an audio comment to [email protected], join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.
******************************************************************
Thank you to the people behind Inside PR.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
Inside PR is produced by Ashlea McGrath.