00:33 Dave opens the show.
01:20 Housekeeping: Dave mentions that For Immediate Release, a bi-weekly podcast hosted by Neville Hobson and Shel Holtz, is having a listener contest to win tickets to one of two conferences, the first in Berlin, Germany at the end of October and the second in Los Angeles, California in November. To enter, upload a video (in any format, but do not email) that conveys a thought, a concept or an idea in imaginative ways.
03:17 Dave mentions that Third Tuesday is back in Toronto and Ottawa.
Niall Cook, Worldwide Director of Marketing Technology at Hill and Knowlton will be at Third Tuesday Toronto on October 7 and Third Tuesday Ottawa on October 8 to discuss his book Enterprise 2.0.
06:47 Harvey’s comment proposes a topic for the show: Defining how broad the scope of public relations actually is.
08:21 Terry introduces five major segments of PR: 1) Media Relations, 2) Government Relations, 3) Stakeholder Relations (alliance building), 4) Investor Relations and 5) Internal/Employee Communications.
08:48 Terry talks about Media Relations.
09:14 Terry discusses Government Relations.
10:05 Julie talks about Stakeholder Relations.
11:26 Julie discusses Investor Relations.
12:10 Terry discusses Investor Relations.
12:45 Dave talks about Internal/Employee Communications.
14:45 Dave introduces the subject of PR tactics and begins with the tactic of writing.
15:56 Julie discusses writing.
16:20 Julie talks about a second PR tactic; event management.
20:04 Terry discusses two other PR tactics; media intelligence and media preparedness.
22:40 Terry discusses the final PR tactic; social media and the online space.
27:18 Terry summarizes the show topic.
27:55 Terry closes the show.
This week’s episode was produced by Janna Guberman.