Oh. And April Fools didn’t pass us by either. Gini gives a big shoutout to HootSuite ‘s Angry Owls prank and Martin is looking forward to connecting with Ernest Hemingway on LinkedIn. And along the way, Joe gets reorganized into a spare office – if one is available.
The big news this week was the announcement that Salesforce.com would pay $323 million to acquire social media analytics company Radian6. This is an interesting acquisition for the valuation, of course. But even more-so for what it may signal about the evolution of social media monitoring and analysis services. We take a close look at the implications of the Salesforce-Radian6 deal.
Finally, Gini kicks off our discussion of Google +1 with the question, “What does it feel like to be a me-too product when you used to be ruler of the world?” Fighting words?
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And a BIG WELCOME to the new producer of Inside PR: Kristine Simpson. You’re a brave person Kristine.
UPDATE: I’ve written a longer post on ProPR.ca about the implications of the Radian6-Salesforce, Finally, a means of measuring the ROI of social media?