This week on Inside PR, the Inside PR panel go live to the Groundhog Pub where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience.
This week, David and Terry talk about the importance of evaluation as part of a PR campaign. They also welcome an audio comment from Francis Wooby. Finally, Terry does his segment of Inside PRoper English.
In this special edition of Inside PR, Terry chats with Esther Buchsbaum, the co-founder of Communications Meca and the chair of the Counselors Academy Spring 2007 Conference in Cabo San Lucas, Mexico.
00:50 Terry welcomes Esther, who joins him from Montreal, Quebec.
01:40 Esther talks about her background in communications.
03:16 Esther talks about how she got involved with the Counselors Academy, how she is able to put together a conference in Mexico from Montreal, and some of the people she asked to help her organize it.
09:03 Terry asks Esther what the the Counselors Academy has to offer compared to the IABC or the CPRS. Esther explains.
13:35 Esther describes how one can join the Counselors Academy.
This week on Inside PR, Terry and David talk about the differences between big and small agencies. They welcome audio comments from Patricia Parsons, a professor of public relations at Mount St. Vincent’s University in Halifax, Nova Scotia, and from Michael Seaton from The Client Side. Also, Terry does his Inside PRoper English segment. Finally, they play this week’s contribution from Chris Clarke.
00:28 David is glad to be back and introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:48 Terry talks about an interview he did with Canadian Podcast Buffet, with Bob Goyetche and Mark Blevis. The episode can be downloaded here.
05:28 David introduces the first comment from Michael Seaton from The Client Side. David thinks Michael did a great job, and thanks him for stepping in during his absence.
07:45 Terry talks about how he only met Michael face-to-face after recording last week’s episode together. They got together for a geek dinner organized by Michael and Mitch Joel.
08:28 David brings up the Third Tuesday and Third Monday meetups happening at the end of September for Toronto and Ottawa communicators. Shel Israel will be speaking at both inaugural events. You can find the signup link for Toronto here and the Ottawa link here.
10:55 Terry introduces a comment from Patricia Parsons, a professor of public relations from Mount St. Vincent’s University in Halifax, Nova Scotia.
15:15 David brings up this week’s topic: small agency vs. big agency, for students considering a placement.
16:08 Terry mentions the fact that both he and Dave have worked at both big and small agencies in Canada. He doesn’t intend to provide definite conclusions on the debate. He recalls that a decade ago the big agencies had the big clients, which is no longer a rule of the agency world. According to Terry, there are advantages and disadvantages to both. He makes the case that at larger agencies there might not be the variety of tasks and responsibilites offered at smaller agencies.
19:42 David says that regardless of where you work, there are things that stay the same: you will start at the bottom and you’ll learn from the bottom-up. To him, the difference between big and small is simply a game of numbers: there are more opportunities for people in small agencies based on the fact that there are fewer staff to draw on. But, at larger agencies, there are certainly more opportunities for advancement because there are simply more positions to be filled. Nonetheless, the opportunities go to those who deserve them.
23:40 Terry claims that the only way to get anywhere is to take the opportunities that come your way. Be aggressive, but reasonable. Also, at smaller firms, the junior people get to sit around the table for creative sessions with the senior people, which is an excellent opportunity. That’s not to say that it doesn’t happen at larger firms, but it is more likely to happen at smaller firms.
26:20 David wraps up the chat and says that there are pros and cons to each size of firm. He says the most important part is about knowing your job and knowing who’s on your team. There are great people in terrible agencies and terrible people in great agencies.
29:00 David introduces and plays Chris Clarke‘s segment for the week.
This week on Inside PR, David and Terry talk about a variety of matters. They discuss the ideal background of a public relations practitioner, the importance of public relations to claim social media as its own, a new service called Weblog Wire, and Mary Ellen Armstrong of Thornley Fallis Communications’ MA work being published in an upcoming book. Also, Terry brings back the segment “PR Words to Banish”, and Chris Clarke presents his weekly segment as well.
You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.
00:32 Terry opens the show and welcomes first-time listeners and thanks returning listeners for listening to this week’s episode. He thanks Mitch Joel from Six Pixels of Separation for filling in last week while he was vacationing in France with his family.
02:08 David invites listener comments to the comment line (206-600-4741), through email ([email protected]) or to the show blog.
03:45 Terry introduces an audio comment from Colin McKay from Ottawa. This comment was intended for Episode 14 and has been on the blog for some time now. Colin says PR is a bit slow to react as an industry, and that more leadership is necessary in the PR world’s trade publications.
06:00 David and Terry discuss Colin’s comment. The two of them agree with Colin’s view and and cite examples such as Paul Holmes’ The Holmes Report as one who is doing great work on the topic.
11:00 David brings up a PR measurement survey via Katie Paine run by University of Maryland student Debra Berthard-Caplick. Those interested in participating are encouraged to do so.
12:06Weblog Wire is a wire service that offers press release distribution to bloggers. Terry and David discuss the use and merits of a service that distributes press releases to bloggers.
21:05 The final comment comes from Vishnu Mahmud in Jakarta, Indonesia. Vishnu wants to know what kind of people make good PR pros, to which Terry and David work out some answers as their discussion. Terry does not believe that good PR pros are necessarily journalism majors, graduates of a community college PR program, or graduates of MA programs. He thinks many of those skills cannot be taught, such as being able to connect with people and managing relationships.
26:40 David admits to having a journalism degree and says that he has had great success in hiring journalism students into PR, but he says that their success probably had little to do with journalism. He elaborates, saying literate, well-rounded people do well in PR.
37:00 David introduces Chris Clarke‘s weekly segment, in which he discusses astroturfing as a hot topic in public relations.
40:55 Terry introduces this week’s “PR Word to Banish”: fulsome
42:40 David wraps up the show and invites commentsto the comment line (206-600-4741), through email ([email protected]) or to the show blog at insidepr.ca.