Inside PR #113 – Wednesday, May 28, 2008

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David Jones, Julie Rusciolelli and Martin Waxman discuss the 5th Gap Year Study out of the University of Southern California Annenberg School for Communications and PR Studies.

Find the article here.

Show Notes

00:50 Dave opens the show

02:00 Dave starts the discussion on this week’s topic: The Fifth GAP Survey Of Public Relations Practices out of UCN Annenberg

03:33 The panel talks about the relationship of PR to the C-Suite

07:03 Dave lists other positive elements of being a PR firm close to the C-Suite other than larger budgets. They follow:

  1. Encouraging ethical practices
  2. Reputation management
  3. Contributing to organizational success

13:06 Julie talks about shopping a release

15:57 Dave brings up measurability

17:16 Martin talks about PR’s current measurement tools

18:28 Julie talks about lift

22:16 Julie discusses the Study’s findings on Agencies of Record

28:03 Martin, Dave and Julie discuss the practice of firms hiring multiple agencies

32:09 Dave wraps the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR #111 – Tuesday, May 13, 2008

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss promoting employees.

Show Notes

00:30 Terry introduces the show.

02:45 Keith talks about Interactive Marketing Conference that he is attending on May 15th with Dave Jones. Chris Anderson, editor-in-chief at Wired Magazine and author of The Long Tail, is the keynote speaker.

04:09 Terry discusses his talk at a communications event for Government of Ontario employees.

05:06 Terry introduces the comment from Rick Weiss ( a regular listener and student at Centennial College)

05:24 Rick Weiss asks if it’s possible to salvage the image of a company in distress with an excellent PR campaign

09:05 Terry introduces the comment from Guy Skipworth of Mediaco

09:28 Guy Skipworth opens the conversation on titles in agencies

10:10 Terry, Martin and Keith define the titles in agencies and outline some of the tasks that they find to be most important

23:40 Terry starts of the conversation about when to promote an employee. The panel discusses:

Promoting from within
Skills development
Breaking down title boundaries
Setting objectives
Succession planning
Career Planning
Retaining Employees
Culture
Training
Reviews

    33:13 Terry closes up the show.

    Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    This week’s episode was produced by Kyra Aylsworth and published by Samantha Lovelace.

    Inside PR #106 – Tuesday, April 8th, 2008

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    Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, the Inside PR panel go live to the Groundhog Pub where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience.

    This weeks Inside PR panel consists of: Terry Fallis, David Jones, Julie Rusciolelli, Keith McArthur and Martin Waxman.

    Show Notes

    00:24 Terry introduces the show

    01:26 Dave makes bad joke about spinal tap, a pod and a zucchini wrapped in tin foil.

    01:43 Dave introduces the nights topic: PR in social media

    02:46 Dave commences the conversation about who “owns” social media

    06:20 Julie brings up Dove’s Evolution by Ogilvy as well as the Bridezilla and Subservient Chicken social media campaigns

    08:26 Keith takes the stance ith Terry and Dave that PR has a hold on the social media space

    08:56 Martin brings up the first main difference between PR and advertising’s activities in the space. Advertising does it, PR talks about it.

    10:37 Tamera from the audience points out that really the social media space belongs to the customer

    12:23 Julie infers that agencies are the flippers on the social media pin ball machine.

    14:01 Dave issues the challenge of being a part of the social media space with out being seen as manipulating the space

    14:15 Dave Ford, from the audience, continues Tamera’s argument referencing Dell and Starbucks

    15:05 Keith calls social media a cultural revolution

    15:36 Martin references Giovanni Rodriguez and DIY

    17:20 Mary Margret Jones of the audience brings up the challenge of getting clients to buy in

    21:29 Keith mentions how dangerous it can be to have clients buying in without really knowing what it is

    23:17 Carman from the audience starts the conversation about the PR/marketer hybrid

    25:19 Julie states that the side that knows the client best will win the projects and thus the space

    27:25 An unidentified audience member asks about transparency

    28:20 Terry goes over some negative outcomes of not being transparent

    29:37 Martin mentions having fun in the space and references the Captain Morgan blog

    31:04 Brian from the audience talks about the arrogance of companies in thinking they own the social media space

    32:47 Terry rephrases the initial question: What type of agency can best get the client effective social media space and activity

    33:35 An audience member asks about the difference between PR and Ad in the social media space

    35:13 David Ford, from the audience, asks about a recessions effect on the social media space

    37:44 Keith answers with “if it’s working people will spend money on it, recession or not”

    38:43 Terry thanks CNW for their constant support and making every Third Tuesday come alive with sound

    39:02 Dave wraps up the show

    Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    This weeks episode of Inside PR was produced by Samantha Lovelace.

    Inside PR #96 – Tuesday, January 29, 2008

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    Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR blog.

    This week on Inside PR, Terry and David take a cue from Michael Netzley’s comment and discuss what Cicero meant by ‘eloquence’.

    Show Notes

    00:30 Dave introduces the show.

    00:55 Podcamp Toronto 2008 promo.

    02:38 Audio comment from Deborah Zanke from Message Communications on measurement.

    06:27 Terry and Dave receive a comment on their blog from Bob Crawshaw.

    07:21 Michael Allison sent Dave a Twitter message to ask what he and Terry think about the effects that a downturn in the US economy might have on the practice of public relations.

    11:03 Dave announces some breaking news.

    13:08 Alan Fryer from CTV and W-5 sends in an audio comment about his move to the Dark Side.

    15:39 Michael Netzley sends in the latest installment of Communications Through the Ages: Cicero.

    20:51 Dave and Terry discuss Cicero and ‘eloquence’ as their main topic of discussion.

    27:42 Inside PRoper English: Josh Turner calls in to ask about Terry and Dave’s least favourite business jargon. Terry still dislikes ‘impactful’.

    32:03 Terry signs off.

    Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

    Inside PR #95 – Tuesday, January 22, 2008

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    Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, Terry and Dave continue the discussion on measurement and public relations and stakeholder relations in particular. 

    Show Notes

    00:30 Terry introduces the show.

    00:58 Podcamp Toronto Promo.

    03:38 The Blogger Team WON Test the Nation, but Dave isn’t completely satisfied with his score.

    06:00 A thank you to Michael Netzley and Sallie Goetsch (rhymes with sketch) for their scholarly debate about Aristotle in the comments section of last week’s podcast on the Inside PR show blog.

    07:27 A comment from Doug Haslam about measurement.

    13:28 Another perspective on measurement in a comment from Alan Chumley.

    18:39 Terry and David revisit measurement and stakeholder relations.

    27:38 Inside PRoper English suggestion sent in via audio comment from Jay Moonah: ‘everyday’ vs ‘every day’.

    30:53 Dave wraps up the show.

     

    Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

     

    Inside PR #94 – Tuesday, January 15, 2008

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    Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, Dave and Terry discuss ideas about how to measure stakeholder relations campaigns and tactics. They also welcome comments from Michael Netzley, Bob Ledrew and Amy Cole.

    Show Notes

    00:35 Dave introduces the show and reminds listeners that he will be on the TV show Test the Nation: Trivia this Sunday, January 20.

    03:58 Dave talks about what he wears when he blogs.

    06:20 Terry announces that Thornley Fallis has signed up two new social media folks: Michael Seaton and Bob Ledrew.

    08:13 Terry welcomes a commentary on the history of professional communication from Michael Netzley. He phoned in to share his first installment of what will become a ‘Communications Legacies’ series.

    17:04 Dave and Terry welcome a ‘Rudolph’ comment from Bob Ledrew.

    21:21 Amy Cole writes in with a comment about how to measure stakeholder-relations communication plans. Dave and Terry decide to use the idea as today’s main topic.

    32:19 Inside PRoper English: Thanks to Sallie Goetsch for these words to avoid: ‘actionable’ and ‘learnings’.

    33:47 Terry winds up the show with all pertinent details. Fans of Inside PR on Facebook click here to join.

    Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

    Inside PR #53 – Tuesday, April 3, 2007

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    Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

    This week, David and Terry talk about the importance of evaluation as part of a PR campaign. They also welcome an audio comment from Francis Wooby. Finally, Terry does his segment of Inside PRoper English.

    Show Notes

    00:30 Terry introduces the show.

    02:25 Francis Wooby sends in an audio comment.

    09:05 Francis also passed on a link to a survey at Emerson College about the level of engagement among podcast listeners.

    11:20 This week’s main topic: evaluation

    28:35 David mentions some measurement resources: KD Paine’s blog, Alan Chumley’s blog, and the IABC Creative Commons measurement page.

    29:50 Inside PRoper English: uninterested and disinterested

    Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

    Inside PR Special Edition – Discussion with Esther Buchsbaum – Friday, September 8, 2006

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    Show Notes

    In this special edition of Inside PR, Terry chats with Esther Buchsbaum, the co-founder of Communications Meca and the chair of the Counselors Academy Spring 2007 Conference in Cabo San Lucas, Mexico.

    00:50 Terry welcomes Esther, who joins him from Montreal, Quebec.

    01:40 Esther talks about her background in communications.

    03:16 Esther talks about how she got involved with the Counselors Academy, how she is able to put together a conference in Mexico from Montreal, and some of the people she asked to help her organize it.

    09:03 Terry asks Esther what the the Counselors Academy has to offer compared to the IABC or the CPRS.  Esther explains.

    13:35 Esther describes how one can join the Counselors Academy.

    14:44 Esther talks about the MRP system.

    16:19 Terry brings up social media, and Esther talks about its place within the Counselors Academy conference.

    18:50 Terry thanks Esther for her time, and invites listener feedback to the comment line (206-600-4741), to [email protected], or on the show blog.

    Background on Esther Buchsbaum

    Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.

    Inside PR #23 – Tuesday, September 5, 2006

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    This week on Inside PR, Terry and David talk about the differences between big and small agencies. They welcome audio comments from Patricia Parsons, a professor of public relations at Mount St. Vincent’s University in Halifax, Nova Scotia, and from Michael Seaton from The Client Side. Also, Terry does his Inside PRoper English segment. Finally, they play this week’s contribution from Chris Clarke.

    Show Notes

    00:28 David is glad to be back and introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

    01:48 Terry talks about an interview he did with Canadian Podcast Buffet, with Bob Goyetche and Mark Blevis. The episode can be downloaded here.

    03:32 David talks about a new post on KD Paine’s blog about the top 10 PR firms in the world and their presence in the blogosphere.

    05:28 David introduces the first comment from Michael Seaton from The Client Side. David thinks Michael did a great job, and thanks him for stepping in during his absence.

    07:45 Terry talks about how he only met Michael face-to-face after recording last week’s episode together. They got together for a geek dinner organized by Michael and Mitch Joel.

    08:28 David brings up the Third Tuesday and Third Monday meetups happening at the end of September for Toronto and Ottawa communicators. Shel Israel will be speaking at both inaugural events. You can find the signup link for Toronto here and the Ottawa link here.

    10:55 Terry introduces a comment from Patricia Parsons, a professor of public relations from Mount St. Vincent’s University in Halifax, Nova Scotia.

    15:15 David brings up this week’s topic: small agency vs. big agency, for students considering a placement.

    16:08 Terry mentions the fact that both he and Dave have worked at both big and small agencies in Canada. He doesn’t intend to provide definite conclusions on the debate. He recalls that a decade ago the big agencies had the big clients, which is no longer a rule of the agency world. According to Terry, there are advantages and disadvantages to both. He makes the case that at larger agencies there might not be the variety of tasks and responsibilites offered at smaller agencies.

    19:42 David says that regardless of where you work, there are things that stay the same: you will start at the bottom and you’ll learn from the bottom-up. To him, the difference between big and small is simply a game of numbers: there are more opportunities for people in small agencies based on the fact that there are fewer staff to draw on. But, at larger agencies, there are certainly more opportunities for advancement because there are simply more positions to be filled. Nonetheless, the opportunities go to those who deserve them.

    23:40 Terry claims that the only way to get anywhere is to take the opportunities that come your way. Be aggressive, but reasonable. Also, at smaller firms, the junior people get to sit around the table for creative sessions with the senior people, which is an excellent opportunity. That’s not to say that it doesn’t happen at larger firms, but it is more likely to happen at smaller firms.

    26:20 David wraps up the chat and says that there are pros and cons to each size of firm. He says the most important part is about knowing your job and knowing who’s on your team. There are great people in terrible agencies and terrible people in great agencies.

    29:00 David introduces and plays Chris Clarke‘s segment for the week.

    32:41 Inside PRoper English for the week: tenet

    33:45 From the files of Inside PRoper English: Grammar Girl’s Quick and Dirty Tips for Better Writing.

    35:15 Terry closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

    Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

    Inside PR #16 – Tuesday, July 18, 2006

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    This week on Inside PR, David and Terry talk about a variety of matters. They discuss the ideal background of a public relations practitioner, the importance of public relations to claim social media as its own, a new service called Weblog Wire, and Mary Ellen Armstrong of Thornley Fallis Communications’ MA work being published in an upcoming book. Also, Terry brings back the segment “PR Words to Banish”, and Chris Clarke presents his weekly segment as well.

    Please send your comments to the comment line (206-600-4741), through email ([email protected]) or to the show blog at insidepr.ca.

    You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

    Show Notes

    00:32 Terry opens the show and welcomes first-time listeners and thanks returning listeners for listening to this week’s episode. He thanks Mitch Joel from Six Pixels of Separation for filling in last week while he was vacationing in France with his family.

    02:08 David invites listener comments to the comment line (206-600-4741), through email ([email protected]) or to the show blog.

    03:10 Terry asks readers to visit the show blog to hear audio comments from Owen Lystrup and Mitch Joel.

    03:45 Terry introduces an audio comment from Colin McKay from Ottawa. This comment was intended for Episode 14 and has been on the blog for some time now. Colin says PR is a bit slow to react as an industry, and that more leadership is necessary in the PR world’s trade publications.

    06:00 David and Terry discuss Colin’s comment. The two of them agree with Colin’s view and and cite examples such as Paul Holmes’ The Holmes Report as one who is doing great work on the topic.

    11:00 David brings up a PR measurement survey via Katie Paine run by University of Maryland student Debra Berthard-Caplick. Those interested in participating are encouraged to do so.

    12:06 Weblog Wire is a wire service that offers press release distribution to bloggers. Terry and David discuss the use and merits of a service that distributes press releases to bloggers.

    17:05 Mary Ellen Armstrong of Thornley Fallis Communications has had her MA dissertation from Cardiff University in Wales published in a book by former BBC correspondent Nicholas Jones titled “Trading Information: Leaks, Lies, and Tradeoffs.”

    21:05 The final comment comes from Vishnu Mahmud in Jakarta, Indonesia. Vishnu wants to know what kind of people make good PR pros, to which Terry and David work out some answers as their discussion. Terry does not believe that good PR pros are necessarily journalism majors, graduates of a community college PR program, or graduates of MA programs. He thinks many of those skills cannot be taught, such as being able to connect with people and managing relationships.

    26:40 David admits to having a journalism degree and says that he has had great success in hiring journalism students into PR, but he says that their success probably had little to do with journalism. He elaborates, saying literate, well-rounded people do well in PR.

    37:00 David introduces Chris Clarke‘s weekly segment, in which he discusses astroturfing as a hot topic in public relations.

    40:55 Terry introduces this week’s “PR Word to Banish”: fulsome

    42:40 David wraps up the show and invites comments to the comment line (206-600-4741), through email ([email protected]) or to the show blog at insidepr.ca.

    Music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.