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This week on Inside PR, Terry and Dave talk about social media tools and discuss whether or not social media is a prerequisite for a PR student to be hired.

Show notes

00:26 Terry introduces the show.

01:03 Terry discusses his trip to McMaster University where he spoke to an MBA class on social media.

04:40 Dave shares his interesting Facebook experience.

07:02 Podcamp Toronto promo.

09:40 Topic of discussion 1: Social media tools and you.

15:37 Dave discusses barriers to social media tools.

22:12 Topic of discussion 2: Is social media activity a prerequisite for PR students to be hired?

22:48 Inside PRoper English: The difference between e.g. and i.e.

30:58 Dave wraps up the show.

Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe music network; Roger Dey is our announcer.


  1. I was an early Twitter adopter (about a year ago now), and what I find most annoying now is that I often feel like I’m eavesdropping on one side of about a thousand conversations. While the @reply feature is sort of neat, I think most people are overusing it. I also notice that among the people I follow, the PR people are the worst at just posting everything on their minds, their blogs, their podcasts, etc. It’s becoming too much noise from a few people, making it harder to find the more occasional updates from others I want to hear from.

    I’d have liked you to explore a bit more the notion of teaching social media. You can teach students to use the tools, but you can’t really teach the level of passion or curiosity required for someone to work extensively in this new space. Is it easier/more valuable to teach PR people about social media or to teach social media early adopters (like me) about PR? Ina more general sense, where will the next generation of PR practitioners come from?

  2. Re: the use of i.e.

    Often when I’m writing and I notice I want to use “i.e.” or “in other words,” it is those “other words” that should be used in the first place.

    For example, take the sentence “I like getting up in the morning and going to the gym (i.e. getting my daily dose of exercise).”

    A better sentence would be something like “I like getting my daily dose of exercise in the morning.”

    If you ever want a Inside PRoper guest on the podcast, I’m your man. 😉

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