0:42 Joe opens the show.
1:37 Joe apologizes for the technical difficulties we’ve been having with the feed over the past two weeks.
2:34 Joe brings up this week’s topic: how social media interprets news and how it impacted three different companies.
4:20 Joe tells us about the first example – how Air Canada dealt with damaging a young boy’s wheel chair.
11:08 Gini gives us example #2: how news broke about a supposed partnership between Google and Verizon before an official announcement was even made.
16:06 Joe brings up the last example – how RIM dealt with blogger backlash over their newest phone, the Torch.
18:12 Joe closes the show.
This week’s episode was produced by Yasmine Kashefi.