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This week on Inside PR,  Joe and Gini discuss how social media interprets news as it happens and how some companies are not prepared to deal with it.

0:42 Joe opens the show.

1:37 Joe apologizes for the technical difficulties we’ve been having with the feed over the past two weeks.

2:34 Joe brings up this week’s topic: how social media interprets news and how it impacted three different companies.

4:20 Joe tells us about the first example – how Air Canada dealt with damaging a young boy’s wheel chair.

11:08 Gini gives us example #2: how news broke about a supposed partnership between Google and Verizon before an official announcement was even made.

16:06 Joe brings up the last example – how RIM dealt with blogger backlash over their newest phone, the Torch.

18:12 Joe closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.


  1. Yasmine

    Hi Sallie! Thanks for catching that. I couldn’t figure out what was wrong but that seemed to be it. Thanks again 🙂

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