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This week on Inside PR, MartinGini and Joe kick off the new school year with a discussion about the social media tools every new PR student needs.

0:26 Martin opens the show.

1:43 Joe mentions that it’s the beginning of a new school year and that Martin is teaching again at McMaster’s PR program.

2:44 Martin kicks off the discussion about this week’s topic: social media tools every new PR student needs.

3:03 Joe shares the first tip: remember there is only one you and be consistent with how you present yourself across all mediums.

4:40 Joe reminds students to build a professional profile from day one.

5:40 Gini gives some advice for students who are hesitant to start a blog.

7:37 Martin points out how important it is to be careful about what you post online.

8:28 Joe stresses the importance of communicating and engaging.

11:26 Joe shares the 3 places students need to be to build their online profile: a blog of their own, Twitter and LinkedIn.

14:56 Martin says students need to have a good RSS reader to organize all their feeds and stay current.

16:05 Gini adds that she always asks interviewees about the last book they read, magazines they read and blogs they subscribe to. It’s important to be well read.

20:00 Martin closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Yasmine Kashefi.


  1. Great show guys. I agree just about all the advice you give to students and wanted to add my own suggestion for an RSS reader. I like Blogbridge because of its smartfeed function. This does a persistent search among your feeds to provide a short list of ‘highly relevant’ recent posts. It works great!

  2. I really enjoyed this conversation; it was my first! I’ve been out of school for a little over a year and everything you guys discussed was so relevant and true. Having a complete online profile (or close to one) truly helped me land the Marketing Coordinator position that i have now.

    I’m hooked to Inside PR now! lol


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