Inside PR #183 – Wednesday, December 16, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss the ways PR agencies approach the pitching process.

00:28 Dave opens the show.

02:24 A special announcement: Terry has signed a publishing deal with McClelland & Stewart for the sequel to The Best Laid Plans.  Congratulations Terry!

04:33 Producer’s note – to see the hideous sweaters the guys are talking about, go to: wearetightknit.ca

05:45 Terry introduces this week’s topic: how PR agencies approach the pitching process to win new business.

30:08 Dave kicks off this week’s -30- segment.

33:04 Terry closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #182 – Wednesday, December 9, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, Terry Fallis and Martin Waxman discuss the top ten Web trends predicted for 2010.

00:28 Terry opens the show.

01:54 Martin introduces this week’s topic: The top ten Web trends for 2010, according to Pete Cashmore.

27:50  Terry introduces this week’s -30- segment.

29:57 Martin wraps up the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #181 – Wednesday, December 2, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pron Twitter.

This week on Inside PR Terry FallisDavid Jones and Martin Waxman have an in-depth discussion about the definition of PR based on their interview with Shel Holtz.

00:27 Terry opens the show.

01:58 Terry introduces 4Q’s with Shel Holtz of For Immediate Release.

06:23 The guys begin a discussion stemming from Shel’s definition of PR.

18:19 Dave introduces the -30- segment.

22:28 Dave closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #180 – Wednesday, November 25, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR, David Jones and Martin Waxman discuss the major differences between public relations and publicity.

00:27 Martin opens the show.

01:39 Martin opens a discussion based on a headline he saw this weekend on the New York Times.

21:23 Dave opens the -30- segment.

25:39 Dave closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #179 – Wednesday, November 18, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis and David Jones have an in-depth discussion about media measurement.

00:26 Dave opens the show.

00:41 Terry talks about IPR’s brand new theme music, written by Damon de Szegheo.

03:00 This week’s topic was “ripped from the headlines,” as Dave says.  Terry and Dave have a discussion about media measurement sparked by a story Terry read covering Guy Laliberte’s trip to the moon.

20:02 Terry introduces this week’s -30- segment.

21:49 Terry closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #178 – Wednesday, November 11, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss PR agencies, then and now.

00:28 Terry opens the show.

00:48 Terry congratulates Shel Holtz and Neville Hobson for producing their 500th episode of For Immediate Release.

02:03 Terry notes that Dave tweeted about a recent ranking of Canada’s podcasts by Sean McGaughey.

04:13 Terry introduces this week’s topic: PR agencies, then and now.  The topic is broken down into three discussion points: finance, operations and the work itself (in that order).

27:00 Terry introduces the -30- segment, which includes a Ron Burgundy reference this week.

30:08 Dave closes the show.

Our theme music was created by Damon de SzegheoRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #177 – Wednesday, November 4, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis and Martin Waxman have an in-depth discussion about etiquette in public relations based on their interview with Louise Armstrong.

00:26 Terry opens the show.

01:08 Martin talks about this week’s 4Q’s with Louise Armstrong, co-founder of Palette PR.

02:09 Terry and Martin have a brief discussion about issues management regarding the H1N1 flu virus.

08:38 Martin and Terry discuss the importance of etiquette in the practice of PR based on their interview with Louise.

19:04 Terry kicks off this week’s -30- segment.

21:09 Martin closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music NetworkRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #176 – Wednesday, October 28, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry FallisDavid Jones and Martin Waxman have an in-depth discussion about PR and advertising based on their interview with Steve Rubel.

00:26 Terry opens the show.

01:27 Dave introduces this week’s 4Q segment with Edelman’s Steve Rubel.

05:52 Dave, Terry and Martin have a lengthy discussion stemming from Steve Rubel’s responses to the 4Q’s.

19:56 Terry introduces the -30- segment.

23:08 Martin closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music NetworkRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #175 – Wednesday, October 21, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry FallisDavid Jones and Martin Waxman interview Alan Chumley and discuss PR measurement.

00:28 Terry opens the show.

00:40 Dave introduces this week’s topic: PR measurement.

00:45 Dave recently sat down with his friend and former colleague, Alan Chumley of PROOPH PR, to discuss measurement.  Note:  Alan will be speaking at a CCPRF event tonight.

02:01 Dave introduces 4Q’s with Alan Chumley.

07:42 Dave, Terry and Martin give us an idea of what their measurement wishlist, as it relates to PR outcomes, might look like.

28:39 Martin introduces this week’s -30- segment.

31:42 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music NetworkRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #174 – Wednesday, October 14, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry FallisDavid Jones and Martin Waxman discuss the recent guideline changes by the FTC regarding bloggers.

00:25 Terry opens the show.

00:52 Terry gives a shout-out to Sallie Goetsch and Jody Koehler for their recent comments.

01:24 Martin introduces this week’s topic: The Federal Trade Commission (FTC) recently changed some rules regarding bloggers.

10:53 Producer’s Note: The IPR episode Martin is referring to is #161.

19:49 Martin introduces this week’s -30- segment.

22:27 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music NetworkRoger Dey is our announcer.

This week’s episode was produced by Sarah Laister.