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This week on Inside PR, Martin introduces Terry and Dave‘s very first episode of Inside PR from April 3, 2006.
0:26 Martin introduces this special episode of Inside PR.
Inside PR #1
2:56 Terry opens the podcast; explains what the show is all about
4:20 Terry shouts out to Shel Holtz and Neville Hobson as their inspiration thanks to FIR
4:35 Dave puts the call out for comments from listeners by waxmail or e-mail at [email protected]
5:30 What the podcast is not; not about egos or our firm or its clients; when/if we do mention clients, it will be in context and with full disclosure
6:30 Outline of the intended format; try to keep to approximately 30 minutes; comments from listeners; tackle some issues of the week; a discussion about what Dave is blogging about on prworks.ca and a feature topic or interview
8:56 Creation of the Canadian Council of PR Firms; CCPRF meeting with Toronto MBA programs to try and introduce PR in the curriculum; endorsement of the soon-to-be launched MRP measurement system; discussion of why this council formed outside the local CPRS or IABC chapters
17:12 Dave talks about the upcoming mesh conference (2006) in Toronto and Steve Rubel’s participation
25:12 A new philosophy on media training; authenticity vs. the message machine; has traditional media training caused more harm than good with audiences
35:55 Feedback, comments and requests to be interviewed are welcome; reminder of the [email protected] address and the Inside PR blog
37:17 Terry wraps up the show; theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer (and quite a ball hockey player!)
37:57 Martin closes the show and announces that he’ll be back next week with a new episode and new hosts.
Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.
This week’s episode was produced by Yasmine Kashefi.