0:26 Martin opens the show.
1:43 Joe mentions that it’s the beginning of a new school year and that Martin is teaching again at McMaster’s PR program.
2:44 Martin kicks off the discussion about this week’s topic: social media tools every new PR student needs.
3:03 Joe shares the first tip: remember there is only one you and be consistent with how you present yourself across all mediums.
4:40 Joe reminds students to build a professional profile from day one.
5:40 Gini gives some advice for students who are hesitant to start a blog.
7:37 Martin points out how important it is to be careful about what you post online.
8:28 Joe stresses the importance of communicating and engaging.
11:26 Joe shares the 3 places students need to be to build their online profile: a blog of their own, Twitter and LinkedIn.
14:56 Martin says students need to have a good RSS reader to organize all their feeds and stay current.
16:05 Gini adds that she always asks interviewees about the last book they read, magazines they read and blogs they subscribe to. It’s important to be well read.
20:00 Martin closes the show.
This week’s episode was produced by Yasmine Kashefi.