Inside PR #55 – Tuesday, April 17, 2007

• • Inside PR, Media relations, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry revisit the topic of media training. They also welcome audio comments from Bryan Person and Shel Holtz. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

03:20 David talks about attending and speaking at the Canadian Marketing Conference: From Mass to Grass.

09:15 Terry marks the passing of an icon in Canadian public relations, Charles Tisdall.

11:20 An audio comment from Bryan Person.

16:10 An audio comment from Shel Holtz

19:00 Alan Chumley leaves a comment to the show blog.

20:30 David kicks off this week’s main topic: media training

33:10 Inside PRoper English: principal and principle

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #54 – Tuesday, April 10, 2007

• • Agency Life, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week, David and Terry talk about working with other types of agencies as part of a program. They also welcome an audio contribution from Collin Douma. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

04:55 David mentions that he will be speaking at the Canadian Marketing Conference: From Mass to Grass.

07:05 Donal Doherty from Converse Communications in London, England writes in with a question: how do you build your new PR practice?

12:20 This week’s main topic: working with other types of agencies as part of a campaign.

27:35 This week’s contribution is from Collin Douma, who talks about the term Web 2.0

34:05 Inside PRoper English: number and amount

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #53 – Tuesday, April 3, 2007

• • Agency Life, Inside PR, measurement, PR

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week, David and Terry talk about the importance of evaluation as part of a PR campaign. They also welcome an audio comment from Francis Wooby. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

02:25 Francis Wooby sends in an audio comment.

09:05 Francis also passed on a link to a survey at Emerson College about the level of engagement among podcast listeners.

11:20 This week’s main topic: evaluation

28:35 David mentions some measurement resources: KD Paine’s blog, Alan Chumley’s blog, and the IABC Creative Commons measurement page.

29:50 Inside PRoper English: uninterested and disinterested

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #52 – Tuesday, March 27, 2007

• • Agency Life, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week marks the one-year anniversary of Inside PR. David and Terry take a look back on the year that was, welcome audio comments from Gary Schlee, Terry’s brother Tim Fallis, Mitch Joel, and Keith Childs. They welcome a contribution from Gary Schlee of Centennial College. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

07:21 Mitch Joel sends in an audio comment.

09:55 Tim Fallis, Terry’s twin brother, sends in an audio comment

14:10 Keith Childs of Zurich sends in an audio comment.

16:15 Gary Schlee sends in his congrats on Episode 52

18:20 Terry and David take a look back on Episode #1.

37:33 This week’s contribution is from Gary Schlee.

44:04 Inside PRoper English: answer back

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Special Edition – Bob LeDrew Interviews Ira Basen

• • Government Relations, Inside PR, Media relations, Political communications, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This special edition of Inside PR is extra-special.

Ira Basen, the host of the 6-part CBC Radio series “Spin Cycles”, has been kind enough to speak with Ottawa-area PR professional Bob LeDrew, author of the Flacklife blog. The end result is a terrific discussion between the two about public relations today and it’s role within the ever-changing Canadian media landscape.

Thanks to our good friend Bob LeDrew for sending this to us, and thanks to Ira Basen for agreeing to the interview.

Inside PR #51 – Tuesday, March 20, 2007

• • Agency Life, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discuss an audio clip from Sallie Goetsch (“rhymes with sketch”) recorded at the Venture Voice Startup Workshop on what public relations is. Also, they welcome audio comments from Donna Papacosta and Bob Ledrew. They also welcome a contribution from Doug Walker. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

06:16 Mitch Joel sends in with an audio promo for his new podcast, Foreword Thinking.

08:19 Donna Papacosta sends in a congratulatory comment on 50 episodes of Inside PR.

10:25 Bob Ledrew calls in with a comment.

14:00 Lorne Burger writes in with a question about early-adopter status of social media.

22:05 Sally Goetsch sent in a clip from the Venture Voice Startup Workshop. David and Terry discuss.

32:00 This week’s contribution is from Doug Walker.

43:33 Inside PRoper English: rein and reign

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #50 – Tuesday, March 13, 2007

• • Agency Life, Inside PR, PR, Show Notes

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Sorry about the audio quality of Dave’s side of this week’s conversation.  We had a technical glitch that meant we had to use a Skype recording of Dave’s voice rather than a first generation recording.  We’ll have it fixed by next show.

Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David host another comment-cast. They welcome audio comments from Luke Armour, Francis Wooby, Doug Walker, Jon Hoel, and Michael Seaton. They also bid farewell to Chris Clarke’s segment and usher in a new era with a contribution from Boyd Neil. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

06:55 Michael Seaton calls in with a comment.

10:45 Luke Armour calls in with his congratulations.

14:37 Jon Hoel chimes in with a comment and some congratulations.

18:27 Francis Wooby comments from majestic Iqualuit, Nunavut.

22:20 Doug Walker is calls in with a few things to say.

29:10 Chris Clarke‘s final commentary.

35:02 Boyd Neil contributes a segment to Inside PR.

40:30 Inside PRoper English: exasperate and exacerbate

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #49 – Tuesday, March 6, 2007

• • Agency Life, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David talk about the importance of your company being involved in social media. Also, they welcome audio comments from Colin Douma and Andrew Findlater. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

09:46 Colin Douma calls in with a comment about astroturfing.

11:45 Andrew Findlater calls in with a comment about investing in client relationships.

21:07 Terry introduces this week’s main topic: should your company be involved in social media?

36:07 Inside PRoper English: its/it’s

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #48 – Tuesday, February 27, 2007

• • Agency Life, Inside PR, New Business Development, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David talk about investing in existing client relationships. Also, they play a segment Terry recorded with Luke Armour. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

09:16 Luke and Terry at the Hockey Hall of Fame.

12:45 David introduces this week’s main topic: investing in client relationships.

32:18 Chris Clarke‘s commentary.

37:00 Inside PRoper English: I feel bad/I feel badly

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #47 – Tuesday, February 20, 2007

• • Agency Life, Inside PR, Media relations, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry and David talk about celebrity and public relations. Also, they welcome an audio comment from Mitch Joel. They mention the upcoming Podcamp Toronto coming February 24-25. Chris Clarke contributes his weekly commentary. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

03:37 Comment: Mitch Joel. Mitch suggests you check out Beyond Bullets for better presentation skills.

12:31 David introduces this week’s main topic: celebrity and PR

30:30 Chris Clarke‘s commentary.

34:20 Inside PRoper English: allusion and illusion

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.