Inside PR #33 – Tuesday, November 14, 2006

• • Inside PR, Media relations, PR, Show Notes

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This week on Inside PR, Terry and David have a discussion about crisis communications. They welcome an audio comment from Bryan Person. They play Chris Clarke‘s comment for this week. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:27 David introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:17 David starts off with housekeeping. He talks about the music poll and mentions that the “no music” tally is leading the “add music” tally.

02:22 Terry talks about the latest Toronto Third Tuesday event with Shel Holtz.

03:52 Terry reads this week’s first listener comment from Steven in China.

04:53 Bryan Person drops in with an audio comment this week. Terry and David discuss his comment with reference to the Environics case, crayon and Second Life, and how unforgiving the blogosphere can be for those who don’t play by the rules.

15:30 Terry starts this week’s talk on crisis communications. Terry says that every good organization should have some kind of a crisis communications plan.

17:45 David thinks it’s important to differentiate between a crisis communications plan and a crisis plan.

19:25 Terry thinks it’s possible for an organization to come out of a crisis stronger and more respected for their ability to handle it.

23:30 Terry adds that deciding whether the organization actually owns the crisis is key. Organizations should not own crises that don’t belong to them. He says that moving quickly and looking like you’re moving quickly are both extremely important.

27:27 David adds that the media will get their information one way or another. The media can get the spokesperson to speculate at times, and if not they are capable of finding a third party who can speculate for them.

29:48 David introduces and plays Chris Clarke‘s segment for the week.

32:50 Inside PRoper English for the week: led and lead.

34:43 Terry closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #32 – Tuesday, November 7, 2006

• • Agency Life, Comments, Inside PR, PR, Show Notes, social media

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This week on Inside PR, Terry and David have a discussion about a recent Toronto Star article featuring a Toronto PR agency and its blog monitoring service. They welcome audio comments from Maggie Fox and Luke Armour. They also play Chris Clarke‘s comment for this week. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:27 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:17 Terry starts off with a little housekeeping. David and Terry talk about Michael O’Connor Clarke joining Thornley Fallis.

03:10 David talks about the redesign of Inside PR’s blog page.

04:58 David brings up the possibility of having music on the show. He and Terry have a short discussion and invite listeners to check out the blog page and vote on the poll.

06:01 Michael Seaton has launched The Client Side Podcast.

07:30 Terry talks about Richard Millington, who is searching for his replacement at work through his blog.

09:26 David talks about the latest Geek Dinner, hosted by Mitch Joel in Toronto>

0:57 Listener comments begins with Michelle Sullivan, who comments on the show where Terry and David talked about RFPs, and sends along an article about agencies charging potential clients for RFPs.

18:53 David introduces a comment from Maggie Fox from the Social Media Group. She is referring to this article in the Toronto Star.

22:30 The discussion on Maggie’s comment has spilled over to David’s blog. David thought that, for the most part, Environics wasn’t making a huge effort to become a part of the conversation. He wonders if a person can be an expert on blogging without having a blog of their own.

27:11 Terry thinks that if a PR firm is to be quoted in the newspaper as an authority about blogging but isn’t seen to be fully engaged in social media, bloggers will have their say about it.

30:11 David thinks that bloggers are fairly sensitive to claims being made about their areas of expertise. He says that it truly is an extension of a person’s thoughts. David wants to point out that he changed his post to reflect the comments from Bruce McLellan from Environics.

32:36 Terry introduces and plays Chris Clarke‘s segment for the week.

35:19 Luke Armour drops in with an audio comment.

38:18 Inside PRoper English for the week: “presently”

40:35 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Music on our podcast? yes or no.

• • PR

We talked about it on IPR 31 and for the record, Terry is for it and I’m against it. What say you?

Why hum when you can link?

• • Inside PR, PR
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This has been bugging me all week. Terry and I tried to scat a few bars of our favourite cartoon music that could be used on Inside PR. My Bugs Bunny-inspired music is actually titled Powerhouse, by Raymond Scott. (click to hear a clip.)

I couldn’t find it through conventional search, so I tried Yahoo! Answers (client disclosure alert) and there it was.   Wisdom of crowds and all that.  (Here’s the Google search for comparison’s sake.)

Terry’s Johnny Bravo reference I’ve yet to dig up. Anyone?

Maggie Fox on Environics PR blog monitoring service

• • Comments, Inside PR, PR, social media

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Maggie FoxFirst, a little background. The Oct. 31 edition of the Toronto Star had a story about blog monitoring that featured Environics Communications new blog monitoring service. Social media consultant Maggie Fox took some exception to the story through a post on her blog and followed up with a comment to Inside PR.

It’s definitely worth a listen and more discussion. Over to the Inside PR Nation for your thoughts….

Update: Bruce MacLellan, head of Environics Communications has left a comment on David’s PR Works blog.

Inside PR #31 – Tuesday, October 31, 2006

• • Inside PR, Media relations, PR, Show Notes

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This week on Inside PR, Terry and David have a discussion about internal communications. They welcome an audio comment from Kansas City Chris as well as a host of other written comments. They also play Chris Clarke‘s comment for this week. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:27 David introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:41 Terry kicks off listener comments with Owen Lystrup. He talks about music on Inside PR, and he and David discuss how they might use music in the future.  Terry mentions he likes the way Mark Blevis and Bob Goyetche use brief music stingers to signal a new topic within their Canadian podcast Buffet show.

05:42 David introduces an audio comment from Chris from Kansas City, talking about the RFP process from the client perspective.

09:06 Terry reads Ian Ketcheson‘s comment on the Garth Turner matter.

10:51 Francis Wooby weighs in on the Garth Turner matter as well.

12:11 Terry kicks off this week’s topic, internal communications. He thinks that internal communications is often neglected , relegated to HR, and is rarely about engagement.

14:16 David believes that some companies do it well, but he thinks that some companies might divide internal and external communications into different camps, which could cause some confusion within an organization.

17:23 Terry thinks that quick growth within an organization can be a factor with internal communications. Going from a handful of employees to hundreds in a short period of time can mean communicating to many with methods originally intended for communicating with few.

19:24 David thinks there’s a vast difference between communicating with employees and engaging with employees.

21:00 Terry concludes that internal and external communications should be interwoven.

22:00 David challenges anyone out there to find a communications plan that deals first with internal communications and external communications second.

25:15 Terry introduces and plays Chris Clarke‘s segment for the week.

28:18 Inside PRoper English for the week: complement and compliment.

30:20 Terry closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #30 – Tuesday, October 24, 2006

• • Agency Life, Comments, Inside PR, PR, Show Notes

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This week on Inside PR, Terry and David have a discussion on the three most dreaded letters in the PR industry: RFP. They have a short chat about the Edelman/Wal-Mart case, and Terry talks about his and Chris’ time at Fanshawe College, about which they welcome a comment from Megan Zinn. They also play Chris Clarke‘s comment for this week. Finally, Terry does his segment of “Inside PRoper English.”

Show Notes

00:27 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

02:10 Terry talks about a comment to the show blog from Megan Zinn. Part of her comment relates to Terry and Chris’ visit to Fanshawe College. Here is the link to the class blog.

03:58 David brings up Garth Turner, who has been painted as an MP fired for blogging. Terry contends that he was not fired for blogging, but for what he said on his blog, which if said elsewhere, in an interview or op-ed or elsewhere, would have led to the same result anyway.

08:59 David mentions that Terry and he had dinner with Joseph Jaffe and C.C. Chapman in Toronto last Thursday night. They talk about their new company, called crayon.

13:10 David brings up the Edelman/Wal-Mart situation. He feels that Edelman’s spokesbloggers could have said something, even if it was nothing more than letting interested parties know that they’re looking into the situation. David also says that he wonders why a policy wasn’t put in place after their last mistake. Terry talks about how big Edelman is and how that relates to the problem.

21:17 Terry brings up this week’s major topic for discussion: the request for proposal, or RFP. Terry doesn’t believe that the RFP process regularly accomplishes the goal the client has in mind: to find the best agency for the job.

22:50 David can understand why clients use RFPs. He says that the best agency is probably the busiest, and that the busiest agency might be too busy to submit a proposal. He talks about the one time he put out an RFP during his time on the client side of PR, which turned out to not be an RFP at all.

26:28 Terry talks about how a written proposal cannot convey intangibles, like team chemistry and creativity. He says that it’s a ton of work for the agency, and offers an example of how one RFP he worked on did not win the business, because it turned that the RFP was just a cover to legitimize the selection of the agency the client had wanted to hire in the first place.

30:24 David and Terry offer advice to clients on how to put out RFP’s to make life easier for both clients and agencies alike. Terry invites any comments from listeners about RFPs.

32:50 Terry introduces and plays Chris Clarke‘s segment for the week.

36:40 Inside PRoper English for the week: enervate.

37:56 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #29 – Tuesday, October 17, 2006

• • Agency Life, Comments, Inside PR, Media relations, PR, Show Notes

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This week on Inside PR, David returns from illness to co-host the show with Terry. They have a discussion about whether the PR agency consultant should ever act as spokesperson for their client. Also, they feature this week’s contribution from Chris Clarke and also play an audio comment from Francis Wooby. Finally, Terry does his segment of “Inside PRoper English.”

Show Notes

00:33 David introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:13 Terry mentions that there were no comments from last week’s solo-show sans David.

01:52 David brings up tonight’s Toronto Third Tuesday event, where the crowd welcomes Matthew Ingram, technology reporter/blogger from the Globe and Mail. Also, Terry explains his position on the journalist as blogger.

05:18 Terry makes another Third Tuesday Toronto announcement: Shel Holtz will be joining us in November. More information to come – stay tuned.

05:58 David talks about the new marketing agency, spearheaded by Joseph Jaffe. He announces it on his podcast this week.

09:11 Terry mentions that he and Chris Clarke visited Fanshawe College on Monday in London, Ontario.

09:44 C.C. Chapman will be in Toronto this week.

11:02 David starts this week’s chat on the agency representative as spokesperson for a client.

12:23 Terry says that he is not a supporter of the agency speaking on behalf of a client unless there is no alternative.

15:11 David thinks that under certain circumstances it’s admissable, but he has his own opinions on how to represent oneself as the spokesperson.

18:30 David brings out the Canadian Public Relations Society code of ethics. Terry calls for full disclosure always.

20:49 Terry brings up Edelman and Wal-Mart’s blogger relations campaign from this past year. He also says that clients should be their own spokespeople, unless as a last resort. This brings them to talk about the latest Edelman/Wal-Mart issue.

26:32 David introduces and plays Chris Clarke‘s segment for the week.

29:25 Inside PRoper English for the week, with a little help from Francis Wooby: 360 degrees vs. 180 degrees and the word “decimate.”

34:21 Terry closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.