Inside PR #28 – Wednesday, October 11, 2006

• • Agency Life, Comments, Inside PR, PR, Show Notes

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This week on Inside PR, Terry is flying solo as David languishes under the weather. David should be fully recovered and at the mic for IPR #29.  Terry adds “government” and “not-for-profit” to the “agency vs. client side” debate after a comment from Colin McKay. He welcomes an audio comment from Bryan Person, and comments from Owen Lystrup, Gary Schlee and Omar Ha-Redeye. Also, he plays this week’s contribution from Chris Clarke. Finally, Terry does his segment of “Inside PRoper English“.

Show Notes

00:33 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:39 Terry welcomes the listeners from Radio Talent Zoo.

03:12 Terry introduces an audio comment from Bryan Person.

06:58 Terry talks about a comment from Owen Lystrup.

08:29 Terry welcomes a comment from Gary Schlee of Centennial College’s Corporate Communications and Public Relations program.

09:46 Omar Ha-Redeye from Centennial College comments on the “agency vs. client side” debate.

10:50 Terry starts this week’s topic by reading Colin McKay‘s comment on last week’s show. Colin talks about “government” and “not-for-profit” areas of PR in the “agency vs. client side” debate. On his blog, he makes the case for working on the government side of PR. Terry spends a few minutes talking about the advantages of working for government.

17:44 Terry spends some time talking about the not-for-profit sector of PR.

21:02 Terry wraps up the discussion and advises young PR professionals to do their research and examine each sector individually.

21:45 Terry introduces and plays Chris Clarke‘s segment for the week.

25:54 Inside PRoper English for the week: “less” vs. “fewer”

26:25 Terry closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, he welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #27 – Tuesday, October 3, 2006

• • Agency Life, Comments, Inside PR, PR, Show Notes

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This week on Inside PR, Terry and David discuss agency vs. client side as an entry point into public relations. They welcome an audio comment from Ed Lee. Also, they play this week’s contribution from Chris Clarke. Finally, Terry does his segment of “Inside PRoper English” with the help of Andrew Findlater.

Show Notes

00:33 David introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:30 Terry talks about his time at the Podcast and Portable Media Expo in Ontario, California.

06:20 David brings up last week’s Third Tuesday gathering in Toronto and Ottawa.

09:20 David talks about his presentation at Summers Direct Communications Forum in Saskatoon, Saskatchewan. He also mentions that he will be presenting at the Canadian Institute’s “Internal & External Communications for Government” and will also spend time talking about the MRP system.

11:35 Terry mentions that this week he will be at the Strategy Magazine Media in Canada forum.

13:00 Ed Lee drops in with an audio comment regarding the agency vs. client side debate.

14:15 Terry starts things off by mentioning that he’s naturally biased. Terry has never worked on the client side of public relations, even though he intended to when he first got into the business.

16:33 David talks about the business of PR here in Canada. He thinks that the size of the team on the agency side in Canada is a big difference compared to the client side. He also mentions that there’s nothing wrong with working for a few years at an agency, because agencies want agency people.

19:05 Terry thinks that, in general, working on the client side will mean fighting for resources against a larger number of employees. People you work with will not always embrace public relations.

20:30 David appreciates working with people who “get” PR, especially after working on the client side.

22:29 Terry dispells another myth: in-house PR might pay more at the start, but a few years later the agency person will likely surpass the agency person. There are generally more opportunities for advancement in agencies than on the client side.

26:37 David talks about his time working on the client side at Molson’s.

28:29 Terry talks about agencies being more relaxed in atmosphere, and that in-house PR is generally not cushy.

31:48 David introduces and plays Chris Clarke‘s segment for the week.

34:28 Inside PRoper English for the week, with the help of Andrew Findlater: “flesh out” and “flush out.”

37:20 David talks about someone who he and Terry worked with who mixed and mashed their cliches.

39:22 Terry closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Audio comment: Ed Lee on In-House versus Agency PR

• • Agency Life, Inside PR, PR, Show Notes

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Ed Lee cites a recent PR Week (UK) magazine article that suggests that younger PR professionals are moving to the client side believing that in-house PR is not as demanding or exhausting as agency life.  This warrants further discussion so we’ll aim for IPR #27.

Inside PR #26 – Tuesday, September 26, 2006

• • Agency Life, Inside PR, Media relations, Political communications, PR

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This week on Inside PR, Terry and David hold their third discussion on the myths of public relations. This week, they continue their series with the myth of the “Golden Rolodex”. Also, they play this week’s contribution from Chris Clarke. Finally, Terry does his segment of “Inside PRoper English.”

Show Notes

00:33 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:33 Terry mentions that this is the 26th episode, which means that this marks a full 6 months of podcasting.

02:08 David mentions that there are no comments this week. He invites comments positive and negative for play on next week’s episode.

02:29 David brings up the many events David and Terry will be attending over the next few weeks. Terry will be in Ontario, California this week attending the Podcast Expo. He mentions that Inside PR #27 will be done from California from his end.

04:09 David brings up the Third Tuesday Toronto event, featuring Shel Israel. He also mentions the Third Monday Ottawa event, held this past Monday, which Terry expects to partake in. There are approximately 50 attendees of the Toronto event as of Sunday evening when the show is recorded, and somewhere near 35 for the Ottawa event.

05:33 David mentions that he was in Saskatoon, Saskatchewan. He attended the Summers Direct Communications Forum this past Monday. He hopes for comments from the attendees of the event.

06:20 David mentions that he will be doing the Canadian Institute’s “Internal & External Communications for Government” event with Joe Thornley in Ottawa.

06:53 Terry will be appearing at the Strategy Magazine Media in Canada Forum on October 3rd, as part of a roundtable discussion on podcasting.

07:46 David starts this week’s topic for discussion on the myth of the “golden rolodex.”

08:20 Terry mentions that he and David have had the question posed to them, “How are your media contacts?” too often from clients. Terry says that a personal relationship with a media contact does not guarantee that things will go the client’s way. What it will do is help inform the appropriate positioning of a story.

11:06 David says that a relationship will only take you so far. Some reporters will do favours, but for the most part, that’s not how you get your story into the news. What the client really means by the aformentioned question is “How is your influence over media?”

13:29 One way to get a bad relationship with a reporter is to build a good one and start asking for favours.

15:23 David mentions that not everyone has total control over what gets into the news.

16:40 Terry talks about how he believes agencies that build good relationships with reporters and always pitch good stories usually get their calls to journalists returned.

17:29 David talks about dealing with journalists who write things that do not please the client.

21:18 Terry talks about an analogous case in the world of government relations. The moral of the story is to not rely on contacts.  It’s not who you know, but what you know.

27:10 David introduces and plays Chris Clarke‘s segment for the week.

28:53 Inside PRoper English for the week: “between” and “among.”

30:31 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #25 – Tuesday, September 19, 2006

• • Agency Life, Inside PR, PR, Show Notes

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This week on Inside PR, Terry and David hold their second discussion on the myths of public relations. This week, they continue their series with the myth of the “Agency Billing Machine”. Also, they feature an audio comment from Francis Wooby. They also play this week’s contribution from Chris Clarke. Finally, Terry does his segment of “Inside PRoper English.” 

Show Notes

00:33 David introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:13 Terry mentions that this is the 25th episode, and thanks listeners for sticking with them this long.

01:38 Terry introduces an audio comment from Francis Wooby on students and PR programs in Canada.

04:40 David reads an audio comment from Leona Hobbs about billable hours.

05:45 Terry reads Luke Armour‘s comment on young PR professionals.

06:30 Listener comments leads to another discussion on how agencies bill clients.  Terry believes in getting the billable work out of the way early in the day (to the extent that it’s possible), and David finds agency life a little less predictable.

09:14 David leads off this week’s myth-busting discussion on agencies as billing machines.

12:21 Terry makes the case for value ahead of nickel-and-diming. He thinks it’s important to make a client aware of what they’re being billed for and what they’re not.

13:16 David says that clients will be happy to pay for services they find valuable.

16:13 Terry finds that agencies often work harder trying to win business than keep business.

19:22 David believes that it’s important to track the time people put in at an agency honestly regardless of how many hours are billed.

21:41 Terry introduces and plays Chris Clarke‘s segment for the week.

26:10 Inside PRoper English for the week:  “anxious” versus “eager.”

27:28 Terry closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Audio comment: Francis Wooby on IPR #24

• • Agency Life, Comments, Inside PR, PR

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Our friend Francis Wooby from Iqaluit, in Canada’s far north, questions the organizational skills and work ethic of some PR students, laments how some professors cave in to student complaints about workload, and links both thoughts to our discussion of the PR agency “sweatshop” myth.

Inside PR #24 – Tuesday, September 12, 2006

• • Agency Life, Inside PR, PR, Show Notes

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This week on Inside PR, Terry and David hold their first of many discussions on the myths of public relations. This week, they talk about the myth of the “PR agency sweatshop”. Also, they play this week’s contribution from Chris Clarke and Terry does his segment of Inside PRoper English.

Show Notes

00:33 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:43 Terry reminds listeners that he recently posted a special edition of Inside PR with Esther Buchsbaum, co-founder of Communications Meca and the first ever Canadian chair of the Counselors Academy spring conference. Interested listeners can find the episode here on the Inside PR blog page.

02:20 Terry talks about a comment from Jamey Sheils on Inside PR #21.

03:30 David talks about a comment from Owen Lystrup.

06:21 David introduces a chat about the myths of the public relations. This week’s topic is the myth surrounding the “PR agency sweatshop.”

07:41 Terry makes it clear that there are fewer agency “sweatshops” than most believe.

10:28 David believes the “PR sweatshop” depends on the person’s perspective. He talks about his time years ago working long hours, but from his perspective, not in a sweatshop.

13:00 Terry doesn’t see the value of working new employees to the point of burnout. He defines it as a person working 10 hours a day, 5 days a week for months on end. He suggests that it would be in the firm’s and the employee’s longer term interest to hire a second consultant and split the 10 hours/day in two.

14:40 David thinks everyone should do their homework and know what they’re getting into before they join an agency.

18:33 David says that the long hours he worked early in his career has led to him being more efficient.

19:20 Terry mentions that there are far fewer “PR sweatshops” than most would think, but David says that there are a few “sweatshops” where it’s an owner and a group of interns. Terry agrees but doesn’t think that’s the way to build an agency, but these agencies do exist.

21:55 Terry mentions that he’s had a mere two all-nighters in his 18 years as a consultant.

22:20 David welcomes any stories relating to “PR sweatshops”.

23:11 Terry introduces and plays Chris Clarke‘s segment for the week.

26:09 Inside PRoper English for the week: the proper use of the word “none”

27:39 David closes the show and invites listener comments; through email at [email protected], on the comment line at 206-600-4741, or on the Inside PR show blog. Also, they welcome listeners to the Inside PR Blubrry site. Our theme music is Streetwalker by CJacks from the Podsafe Music Network. Roger Dey is our announcer.