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This week on Inside PR, David and Terry discuss astroturfing and ethics in the world of public relations. Also, they talk more “Inside PRoper English,” and play another segment from Chris Clarke.

Show Notes

00:28 David introduces the show, and invites listener feedback through email at [email protected], the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.

01:28 David mentions that he will be away for Inside PR #22, and in his place will sit Michael Seaton from The Client Side.

01:50 David mentions that there were feed problems with Inside PR #20 and apoligizes for any inconvenience this may have caused.

02:20 Terry talks about his role as co-host of For Immediate Release #165 with Shel Holtz.

03:50 Dave notes two comments on the Inside PR blog, one from Owen Lystrup picking up on our reference to sports PR in IPR #20, and the second from our friend Mark Blevis about the Inside PRoper English segment from the same show.

04:05 David brings up the topic for discussion this week, astroturfing. He brings up the Anti-Astroturfing campaign started by Trevor Cook and Paull Young.

06:10 David brings up his employer, Fleishman Hillard, and talks about the issues involved at the agency level with regards to astroturfing. David and Terry will deal with three different topics on astroturfing over the course of the episode: its definition, the term mobilization, and the importance of transparency.

07:35 Terry starts by talking about the importance of a clear and easily understood definition of the term “astroturfing”. He gets into definitions that can be found on the New PR’s Anti-Astroturfing page.

12:24 David moves on to the next issue with astroturfing: mobilization. He thinks the key is whether or not a group of people have a legitimate concern.

16:18 Terry gives an example from the pharmaceutical industry and looks forward to listener feedback on his example.

20:11 David wonders if charities can be guilty of astroturfing and invites listener feedback.

20:58 David moves on to the last matter, transparency. He thinks that if you don’t want your company known to be involved with something, you’re probably astroturfing.

23:55 David wraps up the conversation and invites listener feedback on the topic of astroturfing. Terry says there is plenty of grey area, and the only way to move things forward is by talking about them.

25:50 Chris Clarke talks about his toughest week of work at Thornley Fallis.

27:30 David and Terry briefly talk about the problems with Dell batteries of late.

28:17 Inside PRoper English for the week: penultimate

29:34 Terry closes the show and invites listener comments: through email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on InsidePR, David and Terry discuss the importance of perspective in the world of public relations. Also, they play an audio comment from Mitch Joel, talk more Inside PRoper English, and play another segment from Chris Clarke.

Show Notes

00:29 Terry introduces the show and asks listeners to send comments to [email protected], call on the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.

02:08 Terry informs listeners of the new Inside PRoper English page on the blog. Have a look!

03:55 David informs the listenership that he will be away for IPR #22, and that Michael Seaton from The Client Side will take his place.

05:00 David introduces an audio comment from Mitch Joel, who recommends some great books for business networking and asks Terry and Dave for their top networking tip.

09:10 Terry says that his most powerful networking tip is to be yourself and worry about building the relationship, not selling services. David says, always stay in touch and provide some value so people see you as someone who can help them out.

10:15 Terry invites listeners to check the blog page for comments from David Maister, Luke Armour, Paull Young, and Mark Blevis. David recommends that new listeners check the blog page regularly, as audio comments are posted as they come in.

11:46 Terry introduces this week’s topic: perspective, or viewing a situation from a distance and seeing the big picture. The best PR consultants are the ones who are well-rounded and knowledgeable in many fields.

13:30 David follows up by saying that PR people need to know a lot. What’s going on in the world of politics or entertainment is of interest to many people.

15:45 David says that expecting to come out of PR school and work in either sports or entertainment is unrealistic. Holding on to those interests in important no matter what line of public relations you’re in.

18:40 Terry reveals that he likes to learn. He can come up with several instances where his interests have helped him in his career. He recommends that people hold on to their interests when they enter a firm.

21:08 Terry tells a story about the time he and David worked with Toyota.

25:46 David talks about his work in the sports world, which has helped him in PR.

28:33 Terry asks David what podcasts he listens to, and Terry reveals that he listens to a wide range of podcasts.

29:50 David talks about recent events when outside interests have helped him professionally.

34:35 David introduces Chris Clarke’s weekly segment. This week, networking extended via IABC and CPRS. David and Terry think that it’s most important to join one or the other and try to get the most out of the experience.

38:23 Inside PRoper English: this week, “I” vs. “me.”

41:09 David closes the show and invites listener comments: through email at [email protected], call us on the comment line at 206-600-4741, comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Subscribe: Apple Podcasts | Android | RSS

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This week on InsidePR, David and Terry discuss networking as an important part of the world of public relations. Also, they play an audio comment from Leesa Barnes, change “PR Words to Banish” to “Inside PRoper English”, and play another segment from Chris Clarke.

Please send your comments to us in an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes

00:26 David welcomes listeners to this week’s show and invites them to make use of the comment line at 206-600-4741.

01:15 David welcomes new listeners from Radio Talent Zoo.

02:45 David warns that he is recording this week’s show from his backyard, so beware of the ambiance of the outdoors.

03:45 Terry talks about a comment that Luke Armour recently sent in reference to the segment “PR Words to Banish” and provides some alternative titles, and they chose to change the title of the segment to “Inside PRoper English”.

06:00 David and Terry debate whether or not to commission a jingle from Luke Armour for the newly-named segment.

07:30 David welcomes an audio comment from Leesa Barnes, who applauds IPR’s approach to listener comments and talks about the survey she co-authored, the Canadian Podcast Listeners Survey.

10:55 David thanks Leesa for her kind words and explains that they are not the first to put listener comments in the podcast, but they might be the first to put listeners comments on the blog page as they come in.

12:30 Terry talks about Leesa’s survey in greater detail. He mentions that more women are listening to podcasts than men, and that older generations are listening to podcasts more than the younger generations, among other interesting survey results.

15:50 David waxes poetic on podcasting data for Canadian podcasters.

19:00 Bryan Person of the NewComm Road podcast invites listeners of Inside PR to Podcamp Boston. His comment is available for download on the Inside PR show blog.

20:08 David introduces this week’s topic, networking. Terry talks about building relationships, and David recommends picking up a copy of David Maister’s book, The Trusted Advisor. David then picks up on Terry’s idea that one should always give attention to junior and senior clients and mentions that those behind the front desk can end up with their name on the corner office door.

26:43 David gives some advice: do favors for people, and do information interviews. We’ve all needed help and been there before.

30:00 Terry tells a story of how he spent an hour with a young person he helped out years ago and ended up working with her as a client down the road.

31:00 David uses two tools that he finds fantastic: one is LinkedIn, and the other is Plaxo.

33:00 Terry says that the objective during networking events is not to sell, but to build relationships.

35:25 This week’s segment from Chris Clarke

37:17 Terry and David discuss Chris’ segment, and David closes out the chat by highlighting David Maister’s book and a podcast called Manager Tools.

39:40 This week’s “Inside PRoper English”: “…the reason why…” It’s either “the reason” or “why”, not both.

41:18 Terry invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to [email protected]. Terry and David also welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.