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This week on Inside PR, Terry Fallis, Keith McArthur and Julie Rusciolelli and discuss creativity in pitching new business.
00:34 Terry opens the show
01:31 The panel talks about their weekends. Terry tells us about the Leacock Medal ceremony and about getting the TD Bank Comfort zone seats at last Sunday’s Blue Jays game.
02:50 Terry talks about Third Tuesday’s in June across Canada. He asks listeners to check out Joseph Thornley’s Blog at propr.ca
03:51 Terry plugs Podcasters Across Borders
06:18 Keith Talks about CMA’s word of mouth marketing Conference: Mass to Grass
07:23 Julie talks about her participation in Luminato
09:42 Terry introduces the main topic of discussion: creativity in pitching new business
11:06 Julie talks about some tricks Maverick uses
16:38 Keith talks about a three stage process Veritas went through to pitch a client
19:59 Terry shares experiences in pitching Travelocity and Charles Schwab Canada
23:36 Julie shows that experience and credentials won’t necessarily get you the win
25:28 Terry talks about the importance of connecting with a client and how important chemistry is
28:13 Terry describes TFC‘s Molson pitch and building a train set in the board room
30:32 Terry reads the comment from John Unkart of Michigan, USA
31:49 Julie, Keith and Terry respond
34:42 Terry closes up the show
Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.
This week’s episode was produced by Samantha Lovelace.