Inside PR #9 – Monday, May 29, 2006

• • Inside PR, PR, Show Notes

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We had a little trouble with getting the podcast up on iTunes this week, but all is solved. Enjoy the show and let us know what you think about Inside PR. We welcome any and all feedback.

You can listen to the show with the player built in to Inside PR or download or subscribe with the links in the show blog’s sidebar.

Show Notes

00:30 Dave opens the show and notes that there will be a concerted effort to dial up the energy this week

01:51 Terry reads comments from Robert French and CC Chapman about IPR#7 that were forgotten in last week’s show.

05:20 Terry notes that Ed Lee, one of our regular listeners, has started a blog and has added his voice to the Canadian PR blogosphere.

06:02 Dave discusses a post Colin McKay had on his Canuckflack blog about the client relationship building discussion during IPR#8. Dave admits to being too glib and clarifies what he meant by his “making clients look good” statement.

09:20 Dave and Terry discuss Google Analytics and how it can be used to provide data for analyzing the success of social media projects for clients.

15:53 Terry and Dave discuss the “end of the news release” topic and the SHIFT Communications template that is being touted as the “social media news release.”

31:52 Dave suggests that Inside PR get a comment line and that it is included in the show notes so that it can be easily found by those listening on iPods in their vehicles. Our new IPR Comment Line number is 206-600-4741.

33:48 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to [email protected].

Intro/extro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.Tags: ,

Inside PR #6 – Monday, May 8, 2006

• • PR, Show Notes

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In IPR #6, we record over Skype for the first time; receive two audio comments; discuss how hard it is to hire senior people for your agency and react to Jeremy Pepper’s post about how PR people should be strategists first and bloggers second. We introduce a new segment called “PR words to banish.”

You can listen to the show with the player above, or download or subscribe to the feed or with the links in the sidebar.

Show Notes – Inside PR #6 (37:37)

00:25 Terry opens the show
01:04 Dave notes IPR 6 is being recorded using Skype for the first time
01:48 Dave talks about the equipment upgrade (2 new Behringer UB 1002 mixers)
02:20 Dave offers help to any podcasters who want advice on podcasting over Skype; thanks Shel Holtz for the advice on set-up
03:31 Terry plays audio comments
04:38 Francis Wooby a PR practitioner from from Iqaluit, Nunavut in Northern Canada
07:53 Luke Armour, Graduate Observations & Forward blogs
10:28 Terry and Dave discuss Luke’s comments about mic levels and the value of student portfolios; Dave mentions a site that he referred to for post-production help
15:17 Dave notes upcoming intervew with Stuart MacDonald from Toronto’s mesh conference; Dave notes how impressed he is with the mesh website
17:52 Terry announces that he will interview Pat Gossage, president, Media Profile for upcoming IPR Special Edition
19:00 Terry and Dave discuss the challenges of hiring a senior practitioner at the agency
26:25 Terry say he’s hiring for Dave’s replacement. Check www.thornleyfallis.com for details
26:43 Dave and Terry discuss Jeremy Pepper’s recent post about whether PR people should specialize in blogging or add it to their repertoire alongside other core skills
31:48 Terry introduces a new segment: “PR words to banish”
32:53 Terry and Dave discuss banishing the word “impactful”
34:10 Terry asks for suggestion for words to banish; notes comments can be left on the blog at www.insidepr.ca or via e-mail/Waxmail at [email protected]
35:28 Dave asks for suggestions on making the Skype podcast better
35:42 Dave mentions that he listened to two podcasts that weren’t edited properly
37:05 Terry closes the show

Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.

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Inside PR #3 – Monday, April 17, 2006

• • Agency Life, PR, Show Notes

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Many thanks to those who commented on IPR #2. We want and need your feedback to shape future shows, so don’t be shy.
You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar.

Show Notes – Inside PR #3 (32 minutes)

:30 Dave opens the show and announces IPR Special Edition podcasts

2:05 Terry introduces listener comments from Robert French and Amy Cole

6:43 Terry thanks Joseph Jaffe for playing our IPR promo and for his kind words on Across the Sound #27

7:50 Dave talks about his blog, PR Works, commends Humber College for exploring blogging, and notes the recent influx of student questions

12:20 Dave talks about the launch of the MRP media relations measurement system on April 20th, in Toronto, and about upcoming speaking engagements

14:17 Terry notes that For Immediate Release has some Canadian content this week through an interview with David Bradfield, a big wheel at iStudio in Toronto

15:30 Dave mentions that Mark Evans, well known Canadian blogger, has launched a podcast

16:15 Dave and Terry briefly discuss the new Starwood Hotels blog (or pretend-blog) called The Lobby

18:20 Terry reminds listeners about the Podcasters Across Borders meet-up in Kingston, June 23rd-24th

18:40 Dave and Terry discuss agency culture and its importance in retaining staff and building a successful firm

20:54 Brief interview clip from Pat McNamara, President and founder of Apex Public Relations, from upcoming Inside PR Special Edition

30:05 Terry and Dave wrap up the show; reminder of feedback mail address [email protected]; mention of Waxmail for sending audio comments

Intro/extro music:  Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #2 – April 10, 2006

• • PR, Show Notes

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Thanks to everyone who commented and gave feedback on the first show. We were encouraged by the response.

You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar.

Show Notes – Inside PR #2 (30 minutes)

:30 – Welcome and feedback on Inside PR #1

1:45 – Audio comment from Donna Papacosta

2:25 – listener comments (Colin McKay, Blake Barbera, Robert French, Ed, Forward Blog, Eric Eggertson, Stuart MacDonald, Lynn Rockwell, Elana Setton, Karen Nussbaum)

6:35 – Audio comment from Neville Hobson

9:40 – Podcasters Across Borders (June 23/24) event in Kingston, Ontario announced

11:14 – Mesh Toronto (May 15/16) conference releases schedule

11:41 – MRP measurement system launches April 20

12:21 – British political blogger (hat tip to Neville Hobson)

13:10 – Discussion about Canada’s politicians blogging

15:45 – Comment from Carol Panasiuk, GM of Cohn & Wolfe’s Toronto office; Terry and David discuss the state of the PR industry’s reputation;

19:55 – David mentions the PR Surgery blog

26:07 – Terry introduces clip of Susanne Courtney, president of Courtney Rainey Group, Toronto; mentions there will be a special edition of Inside PR featuring the entire interview

27:54 – Wrap-up; reminder of feedback mail address mailto: [email protected]; mention of Waxmail for sending audio comments

28:35 – David notes he forgot to mention a bit of constructive feedback from Caroline Wilson a professor at the University of Birmingham; David hopes the pace has increased and pledges to continually improve the show.

30:00 – end

Intro/extro music Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR listed on iTunes, Yahoo and Podcast Alley

• • Uncategorized

Should you wish to subscribe to Inside PR, we can make it very easy for you now.  We’re listed on iTunes, Yahoo and Podcast Alley. Once we add the code, you should be able to click on the badges at the bottom right of the sidebar to take you to your directory of choice to subscribe or listen.
I’m also working on setting Inside PR up on Odeo, but it’s a little trickier to figure out for some reason.  When I do get it up there, you’ll see a badge alongside the others.

We’re a work in progress

• • News

For those of you who are checking out our podcast and this blog, please bear with us as we’re still under construction. Terry and I wanted to get the podcast rolling and get the iTunes listing process started ASAP, so we went forward with the blog not being 100 per cent ready. We’ll be adding all the usual stuff, including a proper blogroll, about pages, contact info, etc. over the next little while. We are also integrating the PodPress plug in. I couldn’t get it to work on first go, so I’ll be getting some help on that aspect today and you should see an embedded flash player right in the show notes so you can play the podcast right from the blog if you like. And, of course, we welcome comments, feedback, suggestions, and input of any kind in either text or audio formats.

Inside PR #1 – March 31, 2006

• • Show Notes

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Here it is. The first Inside PR podcast for your listening pleasure.

We’ve submitted the podcast to iTunes, so we should have a one-click iTunes subscription here once we get the word back from Apple.   We have integrated PodPress, as you will see above, so just click play to hear the podcast right from the blog post.  It takes a few seconds to buffer. We’re also working on integrating PodPress into the site, which has a really neat integrated flash player that will play the podcast right from the blog post.

Show Notes

Inside PR #1

Welcome and introductions:

0:30 Terry opens the podcast; explains what the show is all about

1:52 Terry shouts out to Shel Holtz and Neville Hobson as our inspiration thanks to FIR

2:08 Dave puts the call out for comments from listeners by waxmail or e-mail at [email protected]

Format:

3:00 What the podcast is not; not about egos or our firm or its clietns; when/if we do mention clients, it will be in context and with full disclosure

4:00 Outline of the intended format; try to keep to approximately 30 minutes; comments from listeners; tackle some issues of the week; a discussion about what Dave is blogging about on prworks.ca and a feature topic or interview

What’s on our minds:

6:30 Creation of the Canadian Council of PR Firms; CCPRF meeting with Toronto MBA programs to try and introduce PR in the curriculum; endorsement of the soon-to-be launched MRP measurement system; discussion of why this council formed outside the local CPRS or IABC chapters

14:45 Dave talks about the upcoming mesh conference in Toronto and Steve Rubel’s participation

Topic of the week:

22:18 a new philosophy on media training; authenticity vs. the message machine; has traditional media training caused more harm than good with audiences

Wrap-up:

33:15 Feedback, comments and requests to be interviewed are welcome; reminder of the [email protected] address and the Inside PR blog

34:54 Terry wraps up the show; theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer (and quite a ball hockey player!)