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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on InsidePR, David and Terry discuss the importance of perspective in the world of public relations. Also, they play an audio comment from Mitch Joel, talk more Inside PRoper English, and play another segment from Chris Clarke.

Show Notes

00:29 Terry introduces the show and asks listeners to send comments to [email protected], call on the comment line at 206-600-4741, or leave a comment on the Inside PR show blog.

02:08 Terry informs listeners of the new Inside PRoper English page on the blog. Have a look!

03:55 David informs the listenership that he will be away for IPR #22, and that Michael Seaton from The Client Side will take his place.

05:00 David introduces an audio comment from Mitch Joel, who recommends some great books for business networking and asks Terry and Dave for their top networking tip.

09:10 Terry says that his most powerful networking tip is to be yourself and worry about building the relationship, not selling services. David says, always stay in touch and provide some value so people see you as someone who can help them out.

10:15 Terry invites listeners to check the blog page for comments from David Maister, Luke Armour, Paull Young, and Mark Blevis. David recommends that new listeners check the blog page regularly, as audio comments are posted as they come in.

11:46 Terry introduces this week’s topic: perspective, or viewing a situation from a distance and seeing the big picture. The best PR consultants are the ones who are well-rounded and knowledgeable in many fields.

13:30 David follows up by saying that PR people need to know a lot. What’s going on in the world of politics or entertainment is of interest to many people.

15:45 David says that expecting to come out of PR school and work in either sports or entertainment is unrealistic. Holding on to those interests in important no matter what line of public relations you’re in.

18:40 Terry reveals that he likes to learn. He can come up with several instances where his interests have helped him in his career. He recommends that people hold on to their interests when they enter a firm.

21:08 Terry tells a story about the time he and David worked with Toyota.

25:46 David talks about his work in the sports world, which has helped him in PR.

28:33 Terry asks David what podcasts he listens to, and Terry reveals that he listens to a wide range of podcasts.

29:50 David talks about recent events when outside interests have helped him professionally.

34:35 David introduces Chris Clarke’s weekly segment. This week, networking extended via IABC and CPRS. David and Terry think that it’s most important to join one or the other and try to get the most out of the experience.

38:23 Inside PRoper English: this week, “I” vs. “me.”

41:09 David closes the show and invites listener comments: through email at [email protected], call us on the comment line at 206-600-4741, comment on the Inside PR show blog. Also, David and Terry welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

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This week on InsidePR, David and Terry discuss networking as an important part of the world of public relations. Also, they play an audio comment from Leesa Barnes, change “PR Words to Banish” to “Inside PRoper English”, and play another segment from Chris Clarke.

Please send your comments to us in an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes

00:26 David welcomes listeners to this week’s show and invites them to make use of the comment line at 206-600-4741.

01:15 David welcomes new listeners from Radio Talent Zoo.

02:45 David warns that he is recording this week’s show from his backyard, so beware of the ambiance of the outdoors.

03:45 Terry talks about a comment that Luke Armour recently sent in reference to the segment “PR Words to Banish” and provides some alternative titles, and they chose to change the title of the segment to “Inside PRoper English”.

06:00 David and Terry debate whether or not to commission a jingle from Luke Armour for the newly-named segment.

07:30 David welcomes an audio comment from Leesa Barnes, who applauds IPR’s approach to listener comments and talks about the survey she co-authored, the Canadian Podcast Listeners Survey.

10:55 David thanks Leesa for her kind words and explains that they are not the first to put listener comments in the podcast, but they might be the first to put listeners comments on the blog page as they come in.

12:30 Terry talks about Leesa’s survey in greater detail. He mentions that more women are listening to podcasts than men, and that older generations are listening to podcasts more than the younger generations, among other interesting survey results.

15:50 David waxes poetic on podcasting data for Canadian podcasters.

19:00 Bryan Person of the NewComm Road podcast invites listeners of Inside PR to Podcamp Boston. His comment is available for download on the Inside PR show blog.

20:08 David introduces this week’s topic, networking. Terry talks about building relationships, and David recommends picking up a copy of David Maister’s book, The Trusted Advisor. David then picks up on Terry’s idea that one should always give attention to junior and senior clients and mentions that those behind the front desk can end up with their name on the corner office door.

26:43 David gives some advice: do favors for people, and do information interviews. We’ve all needed help and been there before.

30:00 Terry tells a story of how he spent an hour with a young person he helped out years ago and ended up working with her as a client down the road.

31:00 David uses two tools that he finds fantastic: one is LinkedIn, and the other is Plaxo.

33:00 Terry says that the objective during networking events is not to sell, but to build relationships.

35:25 This week’s segment from Chris Clarke

37:17 Terry and David discuss Chris’ segment, and David closes out the chat by highlighting David Maister’s book and a podcast called Manager Tools.

39:40 This week’s “Inside PRoper English”: “…the reason why…” It’s either “the reason” or “why”, not both.

41:18 Terry invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to [email protected]. Terry and David also welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Subscribe: Apple Podcasts | Android | RSS

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This week on InsidePR, David and Terry discuss research as a tool for public relations, welcome text comments from Leesa Barnes and Owen Lsytrup and an audio comment from Shel Holtz, add another word to the list of “PR Words to Banish”, and play another segment from Chris Clarke.

Please send your comments to us in an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar

00:28 Terry opens the show, welcomes listeners new and returning, and invites comments to the comment line at 206-600-4741.

01:50 Terry reads a comment to the blog page from Leesa Barnes. She mentions that she was put on to InsidePR by Michael Seaton from The Client Side.

03:45 David mentions that Owen Lystrup was kind enough to leave a comment on the subject of goals and objectives.

04:55 Shel Holtz leaves an audio comment on the differences between goals and objectives, and strategies and tactics. He uses an excellent World War II analogy to explain their differences that he borrows from Wilma Matthews.

08:50 Terry mentions that For Immediate Release has been nominated for a Podcast Award. He encourages listeners to vote early and often here under the “Business” category. He also says that he looks forward to meeting Shel and Neville at the Podcast Expo in Ontario, California.

09:30 David brings up this week’s topic: research and how it fits into public relations.

10:00 Terry clarifies that they will discuss public opinion or market research. He then says that PR people don’t often know enough about public opinion research to fully understand its uses.

12:00 Terry mentions a former client, Molson, and talks about some research Molson’s PR firm did before Thornley Fallis took over the account.

13:55 David mentions that the “Blind Date” survey had nothing to do with the event it should have been intended to promote for Molson’s.

16:30 Terry brings up research work Thornley Fallis did for an organization called “Breakfast for Learning” and how the survey results surprised the PR team at Thornley Fallis. (Disclosure: Terry now sits on the board of BFL.)

20:04 David says that awareness research is important. He finds research is sometimes lacking, and uses examples such as Sony’s debut of the Walkman and the age-old example of New Coke to support his views.

24:45 Terry says that there is a balance between instinct and research. He follows that up saying that he hopes PR practitioners can understand the strategic value of research and not just its common use as a media hook.

26:45 David says to understand what research is and what it can and cannot do.

27:37 David introduces Chris Clarke’s segment for the week.

30:30 Terry and David thank Chris for his comment.

31:35 Terry adds another word to “PR Words to Banish”. This week: utilize.

33:45 David invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to [email protected]. Terry and David also welcome listeners to the Inside PR Blubrry site.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Subscribe: Apple Podcasts | Android | RSS

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week, Terry and David have a lively chat about conflicts of interest in the agency world, talk about Terry’s work on the Michael Ignatieff Liberal Party Leadership bid, welcome comments from Luke Armour and Paull Young, and Chris Clarke contributes his regular segment.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes:

00:30 David introduces the show and welcomes listener comments to the comment line at 206-600-4741.

01:30 Terry mentions Paull Young’s audio comment that can be found on the show blog. Terry points listeners to the NewPR’s Anti-Astroturfing page.

02:00 Terry thanks Luke Armour for his comment. Luke wanted to say that even though he lives in the US, he knows who David was talking about when he mentioned Les Habitants (the Montreal Canadiens).

02:45 David brings up Terry’s work on Michael Ignatieff’s bid for the Liberal Party of Canada leadership race. Terry discovered through this post that Ignatieff is the only candidate with a podcast. Terry says it’s incredible that none of the other candidates in the leadership are podcasting, as it’s a perfect way to get the word out. David adds that Ken Dryden is running for the Liberal leadership as well, a former Montreal Canadien goaltender.

07:15 David brings up a hazy area of PR for discussion: conflicts of interest in relation to client assignments. Terry tells a story from early in his career at Hill and Knowlton, where his Toronto office had a conflict of interest with an H&K office in Honolulu.

11:00 David adds his perspective as a member of a major PR firm, Fleishman-Hillard. His personal opinion is that clients can ask for whatever they want, but as a general rule should reserve issues of conflict to the firms themselves.

15:20 Terry says that the most important issue with conflicts is disclosure. Thornley Fallis has a code of conduct, part of which deals with conflict of interest. According to Terry, the first thing to do is disclose the conflict of interest to the client. Terry adds that he is not a proponent of ditching a smaller client to add a competitor with a bigger budget although the opportunity has arisen and is often tempting.

17:45 David says that chasing dollars is not the way to go. He invites any stories that deal with conflicts of interest through the appropriate channels.

19:50 Terry brings up the conflict agency. He once led a small agency owned by Hill and Knowlton, but operated independently. During his time there, he never received a single referral from Hill and Knowlton. He recommends that conflict agencies not to count on business being passed on from the parent agency.

23:00 Terry says that the bigger the agency, the more conflict of interests arise. He says to be sure to disclose any conflicts to the client. David says that clients will eventually find out if there is a conflict of interest, and Terry adds that the short-term gain is not worth the long-term pain.

24:20 Chris Clarke discusses goals and objectives, as well as titles of PR blogs.

28:10 David discusses goals and objectives. He thinks goals are long-term, whereas objectives are short-term. Terry agrees, and adds that a future show will discuss the difference between strategies and tactics.

29:30 David says that adding “PR” to the title of a blog (or, in this case, podcast) just feels right, although there will eventually be no more titles to choose from. He also mentions that the name “Inside PR”, in some ways, comes from Paul Holmes’ “The Holmes Report”.

33:00 Terry does his segment, “PR Words to Banish”. This week’s word: moot versus mute as in “it’s a moot point.”

34:19 David invites comments through the comment line (206-600-4741), to the Inside PR show blog, or to [email protected]. He also welcomes any listeners to the Inside PR Blubrry site, which he visited thanks to Jill Pyle.

Music: Our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.