Inside PR #5 – Monday, May 1, 2006

• • Awards, Media relations, PR, Show Notes

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In IPR #5, we break some news about David’s future, discuss listener comments, update some news items, review reaction to MRP, debate the implications of news reporters who also blog, and tackle that burning question: Is the news conference dead?

You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar.

Show Notes –  Inside PR #5 (32:40)

00:30  Terry opens the show.

01:00  Terry breaks the news that David is moving on to join Fleishman-Hillard Canada.

04:36  Terry and Dave discuss listener comments from Caroline Wilson, Thornley Fallis colleague Keelan Green, and Mark Jones.

08:53  David and Terry talk about some other news items from the past week including Dave’s appearance at the Canada Communications Conference, the CPRS Toronto ACE Awards, and early reaction in the blogosphere to the recently unveiled MRP measurement system.

19:36  Terry introduces a discussion on the implications, if any, of news reporters who also blog about the news stories they’ve written.  The topic was triggered by a three-way blog conversation Terry had on Robert French’s Infopinion and Keith O’Brien’s Ubiquitous Marketing.

26:12  David and Terry discuss the declining utility of the traditional news conference.

31:10  Terry wraps up the show; reminder of feedback e-mail address [email protected]; mention of Waxmail for sending audio comment, invitation to leave a comment on the Inside PR blog.

Intro/extro music:  Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Special Edition – Discussion with Trevor Campbell – Thursday, April 27, 2006

• • Agency Life, PR, Show Notes, Uncategorized

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Show Notes: 

In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents.  This week he spends just over 20 minutes in conversation with Trevor Campbell, President of Porter Novelli Canada, the Canadian arm of the large multinational agency.  Terry and Trevor tackle a variety of questions commonly posed by PR students or those looking to break into public relations.  The discussion unfolded as follows:

 1:00    The Canadian Council of Public Relations Firms
 2:40    Trevor’s background and how he found himself in PR
 4:40    Going client-side or agency
 9:45    Generalist versus specialist
11:15   What agencies are looking for when hiring
15:00   Advice on approaching agencies
20:13   Big agency versus small agency
22:47   Wrap-up

Background on Trevor Campbell

As president of Porter Novelli Canada, Trevor is responsible for directing and leading the agency and managing its growth. His public relations success includes working in the financial services, technology, consumer, entertainment, and not-for-profit sectors where he has built corporate brands and managed reputations for ATI, Celestica and CIBC. Trevor has also delivered integrated marketing programs for Bell Canada and Hewlett-Packard, and boasts expertise in corporate communications and marketing communications via direct-to-business and direct-to-consumer events and programs.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.  

Inside PR #4 – Monday, April 24, 2006

• • PR, Show Notes

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[display_podcast] In IPR #4 we deal with listener comments up front before heading into our two major topics of discussion, the new standardized model for evaluating media coverage launched in Toronto on April 20th, and “‘tis the season for PR interns.” You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar.

 Show Notes –  Inside PR #4 (32 minutes)

00:33  Dave opens the show and welcomes (back) listeners

00:58  Terry introduces a listener comment from Robert French

1:29    David reminds listeners how they can comment on IPR

2:02    Terry notes second listener comment from London, Ontario PR student Chris Clarke and Dave recounts a story about Chris and how he cracked the cryptic secret word code on Joseph Jaffe’s podcast Across the Sound

5:09    Terry and David discuss the just-launched Media Relations Rating Points system, dubbed MRP for short;  MRP is a new standardized system for evaluating media coverage and has been endorsed by Canadian Public Relations Society, IABC Toronto

16:50  Two comments recorded at the MRP launch event from Mike Abbass from Strategic Objectives and Rachel Douglas from Cara Operations, both of whom served on the CPRS Measurement Committee

17:55  Terry invites comments on the new MRP system, particularly from listeners outside of Canada

19:05  Terry and Dave discuss PR interns and how they can leave the right impression with their host agencies and snag a fulltime position

27:35  Terry introduces an excerpt from the next IPR Special Edition, a discussion with Trevor Campbell, President of Porter Novelli Canada

29:00  Terry and Dave briefly revisit the Starwood Hotel blog issue discussed on IPR #3

30:37  Terry wraps up the show; reminder of feedback mail address [email protected]; mention of Waxmail for sending audio comment

Intro/extro music:  Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Special Edition – Discussion with Pat McNamara – Wednesday, April 19, 2006

• • Agency Life, New Business Development, PR, Show Notes

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In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents.  This week he spends just over 25 minutes in conversation with Pat Mcnamara, President and founder of Apex Public Relations in Toronto.  In a wide-ranging discussion, Terry and Pat kick around how to build a PR agency from the ground up and how to solve the mystery of successful new business development.  The conversation unfolded as follows:

1:00    Pat McNamara’s PR journey

2:35    Why would anyone start their own agency? (beyond “because I’m crazy”)

5:35    How not to leave an agency

7:13    Various approaches to building an agency

10:10  The importance of “culture” in a successful agency

16:50  The mysteries of new business development

22:30  The power of relationships

25:55  Wrap-up

Background on Pat McNamara
Pat McNamara founded APEX Public Relations in 1998. As a communications professional with more than 20 years of experience, she provides senior client counsel in consumer marketing and corporate communication to leading organizations including Absolut, Bank of Montreal, Coca-Cola, Levi Strauss & Co., Kellogg’s and Tetra Pak. McNamara was recently recognized as one of Canada’s Top 100 Women Entrepreneurs by Canadian Business magazine.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guy.

Inside PR Special Edition – Discussion with Susanne Courtney – Monday, April 10, 2006

• • PR, Show Notes

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In this special edition of Inside PR, Terry spends just over 20 minutes in conversation with Susanne Courtney, founder and President of Courtney Rainey Group, a full service public relations agency in Toronto. Terry and Susanne share their insights on a range of issues including:

1:55 – PR’s image and the creation of the Canadian Council of PR Firms
8:45 – the integration of PR in business school curricula
11:03 – the emerging role of PR in building trust and reputation
14:53 – community college PR programs
17:01 – PR to meet business goals
18:31 – the new Media Relations Ratings Points measurement system to be unveiled on April 20th in Toronto.

Background on Susanne Courtney
A senior communications professional with experience in Canada and major international markets, Susanne brings to the table a global perspective on corporate and financial communications, crisis and issue management, product marketing and brand building. Following a stint in Canada’s Foreign Service with postings in France and Africa, Susanne joined Hill and Knowlton in the early 1990s. She founded Courtney Rainey Group in 1999 where she is President.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.