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Mitch listens to IPR#40, hears Terry’s subliminal messages, stops immediately to buy a DVD copy of Inconvenient Truth, phones in with a comment and then wakes up in a bathtub of ice with a scar where is kidney should be.
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“The Michael” drops by with a comment on the discussion we had on IPR #41 regarding pitching and winning new business. His advice? Ask for the business.
Funny, Terry always almost does this. He’ll self-flagellate on IPR #42…
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This week on Inside PR, Terry and David have a discussion about the new business pitch. Also, Terry does his segment of Inside PRoper English.
Show Notes
00:27 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.
03:15 Terry introduces a comment from Colin McKay on the topic of government relations.
04:51 A listener in a journalism program named Eliza is searching for a PR professional to be interviewed.
05:48 Terry introduces this week’s main topic for discussion: the new business presentation.
07:15 David starts by naming his four key objectives when going into a new business presentation: demonstrate creativity, show knowledge, deliver the information passionately, and try to make the team and client fit.
08:10 Terry says that he usually brings the whole team into a new business presentation. He seldom brings in the junior people, but he will usually bring the mid-to-senior level people to the presentation. When David worked on the client side, he only wanted to see the people who worked on the account at the new business presentation.
10:30 David doesn’t see any reason to bring the president of the firm to the new business pitch if they won’t be involved in the account. Terry, as a president himself, feels it’s important to be there, as he’s usually involved in the creation of the program. He makes it clear if he won’t be involved day-to-day, and advises that the entire team make their roles clear to the potential client.
13:45 Terry dispels the myth that the evaluation begins once the first slide goes up. From the moment you walk in the door to the moment you walk out, your team is being evaluated.
17:30 Terry thinks it’s important to go over some strategies with the client that you considered but rejected instead of simply going over the ideas you selected. David thinks it shows that you possess a knowledge of the business. He thinks that the best way to show knowledge is to ask the right questions because you should never try to sound more knowledgeable than the client.
21:15 David talks about presenting with passion. He thinks it’s important to always show your passionate about a project, even if it’s something less than exciting. Terry warns not to build up a clients expectations, though.
25:00 David wraps up by re-emphasizing creativity, knowledge, passion, and fit.
26:55 Inside PRoper English for the week: discrete and discreet
28:45 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
Apologies but an under-the-weather producer and a faulty Internet connection have conspired to delay this week’s episode by a day. Thanks for your patience.
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This week on Inside PR, Michael O’Connor Clarke sits in for Terry, who is on a cruise. He and David discuss the coming year in public relations and what lies ahead for social media. They welcome an audio contribution from Terry, as well as a comment from Joe Thornley. Finally, they play Chris Clarke’s commentary for the week.
Show Notes
00:31 David introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:45 David explains Terry’s absence and introduces Michael O’Connor Clarke, VP of Thornley Fallis. Michael spends some time introducing himself to the Inside PR listenership.
04:20 David and Michael launch into the New Year’s show. They take a look back on 2006 and a look ahead for 2007.
05:21 David talks about the adoption of social media among PR practitioners and thinks we’re still ahead of the game as we enter 2007. Michael talks about the companies taking leadership in the social media space.
07:35 David talks about the opportunities available in the social media space. He wonders if there’s a way to monetize social media, to which Michael responds that there is money to be made, but it’s going to be made the same way PR practitioners have always made their money: through the councel we provide our clients.
09:44 David brings up Crayon as an example of monetizing social media. He thinks that 2007 is going to be a big year of social media. Michael believes that firms will continue to be contacted by companies who already have agency representation in search of social media expertise because not everyone understands the space yet. He also anticipates more character blogs, fake blogs, and other programs that lack transparency.
15:25 Michael brings up an ongoing bet he knows of between a New York Times editor and Dave Winer: by 2007, which will be more relevant to Google searches, the New York Times or the blogosphere?
19:10 David brings up the topic of who he plans to hire in 2007. What are they reading? How web-savvy are they? During interviews, Michael is always interested in finding out what people read. One answer he found particularly interesting was “Google News”, to the question “Where do you get your news?”
21:25 David thinks it’s important that PR practitioners have interests outside of PR. He enjoys hearing about people’s interests during interviews because every piece of their personal makeup has something to do with their ability to work in communications.
23:55 David introduces Joe Thornley’s audio comment on government relations.
25:33 Terry contributes a few thoughts this week. He talks about his cruise, responds to Joe Thornley’s comment about government relations, congratulates Shel Holtz and Neville Hobson on their 200th episode of For Immediate Release: The Hobson and Holtz Report, and discusses what he believes to be an outstanding example of presentation skills in the movie An Inconvenient Truth. In true Terry fashion, he has a few stories to tell along the way, and hopes to be back next week for Inside PR #41.
41:10 David introduces Chris Clarke’s commentary for the week.
44:15 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
IPR #40 will be edited and uploaded by Wednesday afternoon. I lured Terry’s colleague Michael O’Connor Clarke from his sickbed with the promise of a pint of Guinness. The show’s in the can and ready for post-production by the other Clarke.
Happy New Year.
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This week, Terry and David lament IPR #38, a low-energy snoozecast, and pledge to pick it up here in #39. Terry and Dave talk about government relations as a sub-discipline of PR. Chris Clarke is enjoying a holiday break this week in his hometown of Timmins, Ontario but will return with his regulary commentary in IPR #40 or #41. Terry closes the show with this week’s segment of Inside PRoper English.
Show Notes
00:30 David opens the show and educates Terry on which countries observe “boxing Day.” He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.
02:08 Terry and David discuss how slow IPR #38 seemed.
03:25 Terry notes that there were no formal comments this week although David reports on a Sype chat he had with Bryan Person of the New Comm Road podcast.
04:08 Terry reports on the lunch David and he had with our northern-most listener Francis Wooby from Iqualiut, Nunavut.
07:30 Terry notes that he will be away for a week but hopes not to miss a show by pre-recording IPR #40.
09:12 Terry introduces the major topic of discussion this week, government relations and how it fits into public relations.
11:00 Terry takes issue with term “lobbying” and then talks about the “old school” and the “new school” of government relations.
13:38 David talks about how Fleishman Hillard is set up to handle government relations and government communications. Terry agrees and notes how Thornley Fallis approaches this issue.
17:05 Terry and David talk about how separate and distinct GR and in some cases IR are within PR.
20:20 Terry and Dave discuss how important it is for organizations to build informed and constructive relationships with government when there are no burning issues on the agenda.
23:57 Terry and Dave examine the need to build relationships with the unelected civil servants and not just with the Minister or other elected politicians.
27:22 Terry invites listener feedback on the GR discussion.
28:03 Terry presents Inside PRoper English for this week: “unique”
29:58 Terry closes out the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
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This week on Inside PR, Terry and David host Inside PR’s 12 Days of Christmas. Also, they welcome an audio comment from Francis Wooby. They play Chris Clarke’s commentary for the week. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:27 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:45 Francis Wooby drops in with an audio comment for Lauren Oostveen and her question about freelance consulting.
05:15 Another comment comes in from Paula DeSantis from Lisbon about social media and PR. She asks what percentage of work Terry and David are doing in social media. While neither are billing a lot, awareness among clients of social media is growing. Terry says that he is approaching a large number of clients about social media. Paula also asks which clients are using social media, to which Terry replies that his firm’s innovative clients are using social media. Finally, she asks how much money has been invested in social media, to which Terry replies not a lot of money, but mostly time.
13:30 David and Terry go off on a tangent about how the time they have invested in social media has affected them as PR professionals.
18:28 Terry mentions that it’s unclear if he will be back for the next episode of Inside PR, as he will be on a cruise.
19:45 David starts this week’s main topic: Inside PR’s 12 Days of Christmas. On the first day of Christmas my client gave to me… a 50% budget increase.
21:00 On the second day of Christmas an international PR association gave to me… 2 international PR awards.
23:45 On the third day of Christmas a newspaper reporter gave to me… 3 front-page stories above the fold.
26:10 On the fourth day of Christmas a competitor gave to me… four conflict clients. Terry explains what a conflict client.
27:50 On the fifth day of Christmas a procurement officer gave to me… five blended rates.
29:00 On the sixth day of Christmas a blogger gave to me… six glowing blog posts.
32:00 On the seventh day of Christmas a podcaster gave to me… seven minutes of airtime.
33:10 On the eighth day of Christmas a direct report gave to me… eight burried ledes.
34:03 On the ninth day of Christmas my boss gave to me… nine dogs to pitch.
35:30 On the tenth day of Christmas an ad agency gave to me… 10% of the budget we actually needed to do that project.
37:15 On the eleventh day of Christmas a politician gave to me… eleven examples I can use for media training.
38:05 On the twelth day of Christmas a client prospect gave to me… twelve year-long accounts.
40:38 Terry introduces Chris Clarke’s commentary for the week.
42:35 Inside PRoper English for the week: affect vs. effect
45:10 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.
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Our northern neighbour Francis Wooby from Iqaluit leaves a comment about our brief discussion on newly-minted PR school graduates freelancing right out of the gate. Thanks FW.
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This week on Inside PR, Terry and David talk about the questions that clients should ask before choosing an agency. Also, they welcome a comment from Lauren Oostveen. They play Chris Clarke’s commentary for the week. Finally, Terry does his segment of Inside PRoper English.
Show Notes
00:27 David introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.
01:45 David talks about the PR Network he started on Feedburner. Also, Terry talks about a service called Ripple that For Immediate Release has been using to monitor the number of FIR listeners.
05:09 Terry brings up this week’s only comment from Lauren Oostveen. Her question is about measurement and she sends along a link to Consultant Journal. He and David don’t have any experience in freelance consulting so instead offer up the question to any listeners with experience as freelancers.
10:50 David talks about being interviewed by a student at Yale University.
12:30 David kicks off this week’s topic. Terry and he are going to talk about the questions a client should ask before hiring a PR agency.
14:35 David thinks that an important question is who is on the account team, and who is the day-to-day contact at the agency? Terry says that agencies are sometimes guilty of the bait-and-switch move, where the president does the pitch but more junior people end up handling the account.
18:04 David asks the next question, where do I rank on budget? You want to find out how important your account is to the firm. At some agencies, a million-dollar budget means being the biggest account, whereas at other agencies it can be a lot lower on the food chain.
24:30 David and Terry talk about investing in current client relationships vs. investing in new business.
27:11 David asks another question: do you have a lot of turnover at your agency?
30:14 David poses two more questions for discussion: do you have billing ethics policies? or more broadly, do you have a code of professional conduct for the staff? Terry talks about retainers and out-of-pocket costs.
34:10 David introduces Chris Clarke’s commentary for the week.
35:26 Inside PRoper English for the week: infer and imply
37:50 David closes the show and invites listener comments: through email at [email protected], on the comment line at 206-600-4741, or comment on the Inside PR show blog. Also, they welcomes listeners to the Inside PR Blubrry site.
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.