Inside PR #118 – Wednesday, July 2, 2008

• • Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David Jones and Martin Waxman discuss the importance of transparency and authenticity in the social media space and a company’s internal practices.

Show Notes

00:27 Dave introduces the show

02:37 Dave introduces the “bit” from Jon Hoel out of Australia. Jon created the theme song for IPR #100. You can find his contribution to the show at 02:09.

03:17 Jon joins the IPR panel from Australia. He shares his most recent interview with Shel Holtz on tactical transparency and is available on June 22nd’s For Immediate Release. Shel is currently co-writing a book on the topic which will be published under the IABC and will be available in November.

05:29 Shel defines transparency on the employee and client levels.

06:36 He mentions the empowerment trend of the 1980’s.

09:32 Dave opens up the main topic of discussion: The importance of transparency and authenticity in the social media space and in a company’s internal practices.

13:20 Martin brings up Bridezilla.

Using this example, he talks about how transparency would have ruined the “fun” of the stunt.

15:26 Dave starts the talk on internal communications and transparency.

20:37 Dave brings up the issue of lack of communications to the front-line or 1-800 employees.

21:32 Martin introduces a topic out of Josh Hallett’s discussion at the Counselors Academy Conference.

23:34 Dave uses WestJet as a great example of employee empowerment.

31:05 Martin talks about how certain, older companies communicate only through lawyers.

32:57 Dave mentions fiduciary responsibilities of companies and references Strumpette.com and Amanda Chapel’s twitter feed.

33:36 Dave talks about the perceived power of social media.

35:22 Martin talks about advising v. reacting as a PR counselor.

36:38 Dave talks about his flight to Ottawa sitting beside Pamela Wallin .

40:19 Dave ties up the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR #117 – Wednesday, June 25, 2008

• • Agency Life, Comments, Inside PR, New Business Development, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones and Martin Waxman discuss four ways to turn your boutique agency into a Super Star, proper, PR agency.

Show Notes

00:27 Terry opens the show

01:09 Terry tells us about Podcasters Across Borders

03:34 Dave introduces the comment from David Silverman of Outpost out of the UK

05:01 Dave sets up the main topic of discussion for this week’s Inside PR: Four ways to turn your boutique agency into a Super-Star agency

05:13 Tip #1 – Build new practices by hiring experts.

06:43 Terry uses the hiring of Michael O’Connor Clarke to illustrate the effectiveness of this tip

09:58 Martin brings up the importance of being flexible in specialization

11:15 Tip #2 – Build experience in new areas by working with smaller clients and consider it an investment

14:14 Terry talks about how he and Dave learned to podcast with Ian Hull of Hull & Hull LLP.

16:41 Tip #3 – Growing your firm through buying or merging with a smaller agency that specializes in an area of interest

18:36 Martin gives us some examples of American firms using this tactic to enter into the Canadian market

20:40 Tip #4 – Fake it until you make it (though the panel of Inside PR does not recommend this action)

24:07 Martin talks about the importance of referrals

24:39 Tip #5 – Leverage your skills (a special supplement from Martin)

25:46 Terry talks about working with associates

27:31 Dave ties up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR #116 – Wednesday, June 18, 2008

• • Agency Life, canadian podcasting, Inside PR, New Business Development, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli discuss how PR agencies are being structured in 2008.

Show Notes

00:27 Dave introduces the show

01:06 Terry alerts the listeners that Podcasters Across Borders is coming up this weekend

02:10 Terry Introduces the main topic: How PR agencies are being structured in 2008 or Organizing for better business

02:49 Terry starts up the conversation on organizing to win new business. The panel talks about whether it is better to get the whole firm winning new business or if you should hire one person for the job

04:48 Julie makes a comparison between new business gathering and hunting

07:24 Dave talks about his experiences while working at a larger firm

10:30 Terry draws the conclusion that New Business is best worked on by everyone.

16:22 Dave talks about circumstances where having new business hunters worked

18:58 The panel talks about how agencies organize to deal with client work

22:15 Martin and Julie talk about breaking down position barriers to take some of the tension out of the work place

27:30 Silo structures are referenced

31:46 The panel talks about how companies can be organized around certain Sr. people or the company’s “Rainmakers”

39:25 Terry closes up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

InsidePR #114 – Wednesday, June 4, 2008

• • Bob Ledrew, Comments, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry Fallis, David Jones, Martin Waxman and Julie Rusciolelli and discuss the evolution and potential extinction of the news conference.

Show Notes

00:26 Terry introduces the show

01:44 Terry introduces the comment from Bob Ledrew

03:40 Martin introduces the main topic: What is it with news conferences today?

05:08 Julie talks about a news conference Maverick did for the Sony PSP launch which was highly successful and included celebrity appearances by Wayne Gretzky and Alexisonfire

07:33 Terry talks about a failed news conference where only one freelance writer from CARP Magazine (now Zoomer Magazine) showed up

10:46 Dave talks about when it is a good time to call a news conference. He uses Sir Richard Branson’s coming to Toronto to launch a Virgin product in Canada as an example

13:56 Martin Mentions News Theater

18:08 Julie opens up the topic of the future of the news conference

27:11 Terry wraps up the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Samantha Lovelace.

Inside PR #111 – Tuesday, May 13, 2008

• • Agency Life, Comments, Inside PR, measurement, Media relations, New Business Development, Political communications, PR, Show Notes, social media, Uncategorized

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Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Terry, Keith and Martin welcome comments from Rick Weiss and Guy Skipworth, define roles in PR firms and discuss promoting employees.

Show Notes

00:30 Terry introduces the show.

02:45 Keith talks about Interactive Marketing Conference that he is attending on May 15th with Dave Jones. Chris Anderson, editor-in-chief at Wired Magazine and author of The Long Tail, is the keynote speaker.

04:09 Terry discusses his talk at a communications event for Government of Ontario employees.

05:06 Terry introduces the comment from Rick Weiss ( a regular listener and student at Centennial College)

05:24 Rick Weiss asks if it’s possible to salvage the image of a company in distress with an excellent PR campaign

09:05 Terry introduces the comment from Guy Skipworth of Mediaco

09:28 Guy Skipworth opens the conversation on titles in agencies

10:10 Terry, Martin and Keith define the titles in agencies and outline some of the tasks that they find to be most important

23:40 Terry starts of the conversation about when to promote an employee. The panel discusses:

Promoting from within
Skills development
Breaking down title boundaries
Setting objectives
Succession planning
Career Planning
Retaining Employees
Culture
Training
Reviews

    33:13 Terry closes up the show.

    Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    This week’s episode was produced by Kyra Aylsworth and published by Samantha Lovelace.

    Inside PR #110 – Tuesday, May 6, 2008

    • • Awards, canadian podcasting, Comments, Inside PR, PR, Show Notes, social media

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    Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman and Julie Rusciolelli discuss 360 Degrees: All Things Connected, Terry’s BIG WIN, character blogs and social media’s impact on public relations.

    Show Notes

    00:25 Dave introduces the Show

    01:17 Julie talks about the CPRS event she will be attending along with Joseph Thornley

    02:45 Dave mentions Terry’s BIG WIN!

    03:51 Terry tells us about winning the Leacock Medal for Humour

    References:

    Terry’s Website – Home of the Best Laid Plans

    The News Release

    Link to CBC.ca’s Ontario Today Archives

    Buy The Best Laid Plans Online

    Amazon.com

    Amazon.ca
    chapters.indigo.ca

    About PLR

    08:36 Terry introduces the comment from Jay Moonah; Talks about Uncle Seth, Podcaster’s Across Boarders, Mark Blevis and Bob Goyetche

    09:34 Jay Moonah leaves a comment about character blogs and the balance between authenticity and having fun. References: the Captain Morgan blog, Story2OH! and the comment on OneDegree

    11:46 The panel talks about character blogs; pros and cons. They reference: the All I Want for Christmas is a PSP blog, Dwight’s blog, Fake Steve Jobs blog, Jiminy Glick and Amanda Chapel

    An episode of Jiminy Glick

    18:13 Dave introduces the topic of social media’s impact on public relations

    27:59 Terry Wraps up the show

    Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    This week’s episode was produced by Samantha Lovelace

    Inside PR #108 – Tuesday, April 22, 2008

    • • Ethics, Inside PR, PR, Show Notes

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    Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, Dave Jones, Martin Waxman and Julie Rusciolelli discuss when to and how to fire a client and welcome a comment from Joseph Thornley, continuing the ethics discussion.

    Keith McArthur and Terry Fallis were unable to join the IPR gang this evening.

    Show Notes

    00:34 Dave introduces the show

    01:35 Joseph Thornley leaves a comment discussing the low repute of PR practitioners and PR ethics.

    03:56 Martin references The Sweet Smell of Success

    04:10 Julie introduces the topic of Firing a Client

    04:40 Julie goes over the four warning signs that you may have to fire your client:

    1. Chemistry has gone flat 2. Unreasonable demands 3. ROI 4. Abusive Behavior

    The IPR Panel discusses their experiences relating to firing clients

    27:27 Dave asks the question: “How do you fire a client?”

    28:43 Martin Mentions the word compunction

    31:00 Dave concludes the show

    Our Theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    This week’s episode of Inside PR was produced by Samantha Lovelace.

    Inside PR #107 – Tuesday, April 15, 2008

    • • Bob Ledrew, Comments, Ethics, Inside PR, Media relations, PR, Show Notes, social media

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    Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, Terry Fallis, Dave Jones, Keith McArthur and Julie Rusciolelli talk about the use of social media in public relations, ethics and muse over the communications and legal fields. They welcome comments from Bob LeDrew, Michael O’Connor Clarke, Eden Spodek, Shel Holtz and Garen Stepanian.

    Martin Waxman is away this week.

    Show Notes

    01:24 Dave introduces the show

    01:30 Dave reads the comment about IPR 106 from Bob LeDrew. Bob is a member of the Thornley Fallis team in Ottawa and writes the Flack Life blog

    03:11 Terry talks about taking IPR on the road

    04:10 Michael O’Connor Clarke leaves a message about IPR 106. Michael is a member of the Thornley Fallis team in Toronto and writes Uninstalled. During his comment he refers to World of Ends and Doc Searls’ and David Weinberger’s theory on who owns the Internet

    No one owns it.
    Everyone can use it.
    Anyone can improve it.

    06:24 Michael does Inside Proper English: Metaphor V. Simile

    09:32 Eden Spodek leaves a comment regarding the importance of understanding the principles of social media before applying them in a client involved environment. Eden hails from bargainista.ca

    12:17 Terry mentions the importance of strategy over tactics

    12:45 Dave talks about the missuses of social media tools

    14:33 Keith introduces the comment from Shel Holtz and his opinion on ethics in PR. This discussion is continued from IPR 103

    19:23 Terry tells the listeners about Shel Holtz’ and Neville Hobson’s contribution to IPR

    19:52 The ethics debate begins again

    27:07 Julie introduces the comment from Garen Stepanian

    27:54 Terry, Julie, Dave and Keith all talk to their experiences working with Lawyers current and past and the synergy between law and public relations

    37:39 Terry Signs off

    Our theme music is Streewalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    This week’s episode of Inside PR was produced by Samantha Lovelace.

    Inside PR #106 – Tuesday, April 8th, 2008

    • • Agency Life, Comments, Inside PR, measurement, Media relations, New Business Development, PR, Show Notes, social media

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    Comments? Send us an email at [email protected], call us on the comment line on 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, the Inside PR panel go live to the Groundhog Pub where they tackle the tough question of who owns the social media space and field questions and statements from the Third Tuesday audience.

    This weeks Inside PR panel consists of: Terry Fallis, David Jones, Julie Rusciolelli, Keith McArthur and Martin Waxman.

    Show Notes

    00:24 Terry introduces the show

    01:26 Dave makes bad joke about spinal tap, a pod and a zucchini wrapped in tin foil.

    01:43 Dave introduces the nights topic: PR in social media

    02:46 Dave commences the conversation about who “owns” social media

    06:20 Julie brings up Dove’s Evolution by Ogilvy as well as the Bridezilla and Subservient Chicken social media campaigns

    08:26 Keith takes the stance ith Terry and Dave that PR has a hold on the social media space

    08:56 Martin brings up the first main difference between PR and advertising’s activities in the space. Advertising does it, PR talks about it.

    10:37 Tamera from the audience points out that really the social media space belongs to the customer

    12:23 Julie infers that agencies are the flippers on the social media pin ball machine.

    14:01 Dave issues the challenge of being a part of the social media space with out being seen as manipulating the space

    14:15 Dave Ford, from the audience, continues Tamera’s argument referencing Dell and Starbucks

    15:05 Keith calls social media a cultural revolution

    15:36 Martin references Giovanni Rodriguez and DIY

    17:20 Mary Margret Jones of the audience brings up the challenge of getting clients to buy in

    21:29 Keith mentions how dangerous it can be to have clients buying in without really knowing what it is

    23:17 Carman from the audience starts the conversation about the PR/marketer hybrid

    25:19 Julie states that the side that knows the client best will win the projects and thus the space

    27:25 An unidentified audience member asks about transparency

    28:20 Terry goes over some negative outcomes of not being transparent

    29:37 Martin mentions having fun in the space and references the Captain Morgan blog

    31:04 Brian from the audience talks about the arrogance of companies in thinking they own the social media space

    32:47 Terry rephrases the initial question: What type of agency can best get the client effective social media space and activity

    33:35 An audience member asks about the difference between PR and Ad in the social media space

    35:13 David Ford, from the audience, asks about a recessions effect on the social media space

    37:44 Keith answers with “if it’s working people will spend money on it, recession or not”

    38:43 Terry thanks CNW for their constant support and making every Third Tuesday come alive with sound

    39:02 Dave wraps up the show

    Our theme music is Streetwalker by CJacks, and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    This weeks episode of Inside PR was produced by Samantha Lovelace.

    Inside PR #105 – Tuesday, April 1st, 2008

    • • Awards, Comments, Media relations, New Business Development, PR, Show Notes, social media

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    Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR BluBrry site, or leave us a comment on the Inside PR show blog.

    This week on Inside PR, Terry Fallis, Dave Jones, Martin Waxman, Keith McArthur and Julie Rusciolelli discuss hiring interns: the good the bad and the marvelous and debate Earth Hour as an effective communications plan.

    Show Notes
    00:35 Dave introduces the show and Terry’s nomination for the Leacock medal for humour
    02:02 Terry tells the story of how he found out he was short listed for the award. See the picture.
    03:53 Terry mentions the IPR hacker.
    04:34 Dave talks about live Inside PR at Third Tuesday. Next weeks episode will be recorded live at the Groundhog Pub, Wednesday, April 2nd, from 6pm until 8pm. To RSVP for the event please go to meetup.com
    05:48 Martin announces openings for guest speakers. For those of you who do not know what Front Page Challenge is please feel free to check out this explanation.
    06:27 Julie tells us about her trip to Hawaii.
    09:57 Julie introduces the topic of interns: hiring interns, how interns may differentiate themselves, what not to do or say on your resume/cover letter or in the interview.
    14:57 The topic of interns not wanting to do admin work comes up.
    16:13 Keith talks about hiring Rayanne Langdon on at Veritas and what they were looking for when hiring her.
    22:00 Terry introduces the discussion on Earth Hour as an effective communications tool.
    30:54 Terry signs off.

    Our theme music is Streetwalker by CJacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

    Episode #105 of Inside PR was produced by Samantha Lovelace.