Inside PR Summer Archives #8 – Wednesday, August 19, 2009

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Comments? Send us an email at [email protected], call us on the comment line on 206-337-0727, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Martin Waxman and Julie Rusciolelli discuss the reasons they began their PR businesses, Palette Public Relations and MAVERICK and the five signs you should start your own PR business.

Show Notes

00:26 Martin opens the show

02:11 Martin introduces the show topic: Why you would want to start a PR business and the signs that you should start a PR business.

02:58 Martin introduces the first sign: When you love your job but hate going into work

05:44 Julie discusses the second sign: When your job becomes too easy and you feel as though you are almost on autopilot

06:38 Martin discusses the third sign: Taking the little things too seriously

10:09 Julie introduces the fourth sign: Culture shock: the culture you want to create is at odds with that of the existing agency

14:08 Martin discusses the last sign: An entrepreneurial calling

20:09 Martin recaps the five signs you should start your own PR business.

21:20 Martin and Julie close the show

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music NetworkRoger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR Summer Archives #6 – Wednesday, August 5, 2009

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, or leave us a comment on the Inside PR show blog.

This week on Inside PR, Dave and Terry usher in a new era with a new podcast format.

Show Notes

00:29 Terry introduces the show.

01:13 Dave and Terry usher in a new era with a new podcast format.
03:00 Dave asks today’s panel members to introduce themselves.

Julie Rusciolelli from Maverick PR

Keith McArthur from Veritas’ com.motion

Martin Waxman from Palette PR

04:08 Dave introduces a comment about ethics in PR from Rayanne Langdon (sp), a corporate communications student from Centennial College.
07:02 The panel weighs in on the first main topic of today’s episode – Ethics and Reputation in Public Relations.

24:20 Keith kicks off today’s second main topic – Michael Bryant, YouTube and Government’s use of social media.

41:20 Terry does NOT do Inside PRoper English this week. Dave suggests starting a Facebook page if you’d like to bring it back.

41:45 Criteria for being on the new Inside PR panel and Dave signs off.
Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network. Roger Dey is our announcer.

This week’s episode of Inside PR was produced by Kyra Aylsworth.

Inside PR Summer Archives #5 – Wednesday, July 29, 2009

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Comments? Send us an email as [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry discussed what they would ask for if they could create a social media and PR wish list. Also, they welcome audio comments from David Fleet and Bernard Goldbach.

00:36 David introduces the show. 01:06 David and Terry welcome a comment from Dave Fleet.

01:10 Dave Fleet gives his comments on the Veritas survey.

02:38 David and Terry address Dave Fleet’s comments and the Veritas survey results.

03:48 Dave and Terry welcome a comment from Bernie Goldbach.

03:50 Bernie Golbach thanks David and Terry for a great show and talks about how he records and plays many episodes of Inside PR for his class incorporating it into his curriculum.

04:58 David and Terry thank Bernie for his comment.

06:28 David introduces today main topic: Social Media & PR Wish list

27:43 Inside PRoper English: The redundant phrase – “The reason is, because…”

Fans of Inside PR group on Facebook.  Click here to join the group on Facebook.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Summer Archives #1 – Wednesday, July 1, 2009

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This week on Inside PR, Terry and David hold their first of many discussions on the myths of public relations. This week, they talk about the myth of the “PR agency sweatshop”. Also, they play this week’s contribution from Chris Clarke and Terry does his segment of Inside PRoper English.

Show Notes

00:33 Terry introduces the show. He invites listener feedback through email at [email protected], the comment line at 206-600-4741, or comment on the Inside PR show blog.

01:43 Terry reminds listeners that he recently posted a special edition of Inside PR with Esther Buchsbaum, co-founder of Communications Meca and the first ever Canadian chair of the Counselors Academy spring conference. Interested listeners can find the episode here on the Inside PR blog page.

02:20 Terry talks about a comment from Jamey Sheils on Inside PR #21.

03:30 David talks about a comment from Owen Lystrup.

06:21 David introduces a chat about the myths of the public relations. This week’s topic is the myth surrounding the “PR agency sweatshop.”

07:41 Terry makes it clear that there are fewer agency “sweatshops” than most believe.

10:28 David believes the “PR sweatshop” depends on the person’s perspective. He talks about his time years ago working long hours, but from his perspective, not in a sweatshop.

13:00 Terry doesn’t see the value of working new employees to the point of burnout. He defines it as a person working 10 hours a day, 5 days a week for months on end. He suggests that it would be in the firm’s and the employee’s longer term interest to hire a second consultant and split the 10 hours/day in two.

14:40 David thinks everyone should do their homework and know what they’re getting into before they join an agency.

18:33 David says that the long hours he worked early in his career has led to him being more efficient.

19:20 Terry mentions that there are far fewer “PR sweatshops” than most would think, but David says that there are a few “sweatshops” where it’s an owner and a group of interns. Terry agrees but doesn’t think that’s the way to build an agency, but these agencies do exist.

21:55 Terry mentions that he’s had a mere two all-nighters in his 18 years as a consultant.

22:20 David welcomes any stories relating to “PR sweatshops”.

23:11 Terry introduces and plays Chris Clarke‘s segment for the week.

26:09 Inside PRoper English for the week: the proper use of the word “none”

27:39 David closes the show and invites listener comments; through email at [email protected], on the comment line at 206-600-4741, or on the Inside PR show blog. Also, they welcome listeners to the Inside PR Blubrry site.

Our theme music is Streetwalker by CJacks from the Podsafe Music Network. Roger Dey is our announcer.

Inside PR #169 – Wednesday, June 24, 2009

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This week on Inside PR Terry Fallis, David Jones and Martin Waxman make a special announcement and welcome a listener comment.

00:31 Terry opens the show.

01:40 Terry mentions that he will be giving a presentation today at a McNally Robinson bookstore in Don Mills.

03:07 Terry introduces a comment from Simon Mason of LimeCube Marketing.

04:26 Dave, Martin and Terry all sound off on the role of authenticity when a PR agency takes on the task of transcribing blogs for their clients.

10:44 Terry introduces this week’s topic: IPR’s summer hiatus and the future of the show.

23:53 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #168 – Wednesday, June 17, 2009

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This week on Inside PR Terry Fallis and Martin Waxman discuss the top 5 questions any company should ask a PR agency regarding social media when they are shopping around for a firm.

00:27 Terry opens the show.

01:21 Martin tells us about his travels to the Counselors Academy conference and the CPRS annual conference in Vancouver.

07:36 Martin introduces this week’s topic: What are some of the questions a client can ask a PR agency in order to gauge whether or not they have a strong handle on social media practices?

08:08 The first question is: How active is the agency and its employees in the social media world?  For example, are they using Twitter?  Do they blog?

11:39 Terry asks the next question: What social media projects or case studies has the agency already accomplished?

14:25 Martin asks the third question: According to the agency, what are the governing principles of social media?

19:25 The fourth question is: How do you monitor social media and what kind of response do you get back?  Do you use Google Alerts or Technorati?

23:45: Finally, how does your company fit with the agency?  Does the relationship feel right?

26:10 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #167 – Wednesday, June 10, 2009

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This week on Inside PR Terry Fallis and David Jones discuss how public relations changes during the summer season and welcome a listener comment.  Martin Waxman reports from Vancouver.

00:26 Terry opens the show.

02:25 Dave mentions the now famous Billy Bob Thornton interview with Jian Ghomeshi.

03:11 Terry welcomes a comment from Felipe Mangabeira of FirstCom Communications in Sao Paulo, Brazil.

04:30 Terry opens a discussion about how public/media relations changes during the summer season.

13:00 Terry introduces Martin, reporting from the CPRS conference in Vancouver.

15:11 After a brief run-down of some of the events at the conference, Martin introduces the interview segments with Julie Szabo and Darren Barefoot of Capulet Communications, Terry Flynn of McMaster University and Paul Mylrea of the Global Alliance for Public Relations and Communications Management.

28:40 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #166 – Wednesday, June 3, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and David Jones discuss client/vendor relationships and Martin Waxman reports from sunny California.

00:26 Dave opens the show.

05:08 Dave starts a discussion stemming from a YouTube video he saw about client/vendor relationships posted on Dave Fleet’s blog.

26:50 Terry introduces Martin’s segment, recorded in Palm Springs, California at the Counselors Academy Conference.

27:22 Martin gives us some highlights of the conference and tells us he will be interviewing the following people:  Pat McNamara of Apex Public Relations, Deborah Weinstein of Strategic Objectives, Joseph Thornley of Thornley Fallis Communications, Elise Mitchell of Mitchell Communications Group, Gini Dietrich of Arment Dietrich, Scott Farrell of Golin Harris and Jason Baer of Convince and Convert.

40:36 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #163 – Wednesday, May 13, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the public perception of PR and the need for a Canadian PR publication.

00:28 Terry opens the show.

02:42 Terry mentions that For Immediate Release featured the results of their listener survey and Inside PR tied for the #1 spot on the Top 5 list of PR podcasts that FIR listeners tune into.

04:53 Both Terry and Martin agree that it’s great to see two other Canadian podcasts on the Top 5 list: Six Pixels of Seperation and Trafcom News Podcast.

06:15 Martin tells us that Grizzly’s Growls has invited the hosts of Inside PR and For Immediate Release to appear on his podcast.

08:00 Martin starts a discussion about Maverick PR’s Internship Idol competition.

18:17 Terry opens a discussion about PR Week after seeing a news item about it on Joe Thornley’s blog.

28:07 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #162 – Wednesday, May 6, 2009

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR we listen to a live recording of the CPRS Toronto Web 2.0 PR panel with Martin Waxman moderating.

00:44 Martin opens the show.

01:05 Welcoming comments from Lawrence Stevenson, president of CPRS Toronto.

01:24 Lawrence introduces the evening’s co-chair, Alison Reed.

01:40 Alison introduces the moderator for the evening, Martin Waxman.

04:09 Martin introduces the discussion panelists: Kate Trgovac, Ed Lee, Keith McArthur, David Jones and Lisa Leung.

07:22 The discussion begins with the first question for the panel coming from Martin: What would your definition of social media be?

17:55 Martin asks the panel if they think social media could replace television or water cooler chats as the first place people gather socially.

27:09 Martin welcomes a question from Lawrence Stevenson off the live Twitter feed.

34:59 Martin asks a question from the live Twitter feed: What do you think the first social media tool is?

38:37 Final question from the Twitter feed: How do you measure the success of a social media campaign?

43:50 Show closes.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.