Inside PR #173 – Wednesday, October 7, 2009

• • 30, Agency Life, Inside PR, Media relations, PR, Show Notes, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, leave us a comment on the Inside PR show blog or message us @inside_pr on Twitter.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the future of media relations as social media continues to grow.

00:25 Terry opens the show.

01:34 Terry opens a discussion about the relationship between media relations and social media within the PR industry.

23:01 Terry introduces this week’s -30- segment.

25:52 Dave closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR Summer Archives #9 – Wednesday, August 26, 2009

• • Agency Life, Comments, Inside PR, Media relations, PR, Show Notes, social media, Summer Archives

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones, and Julie Rusciolelli discuss PR 2018, where they take a look at public relations 10 years in the future, and welcome a comment from Keith McArthur

Show Notes:

00:27 Dave opens the show.

01:00 Julie mentions the IABC event Award Winning Communicators Speak Out, where she will speaking. Details can be found on the IABC Toronto website.

03:33 Terry introduces a comment from Keith McArthur of com.motion and Veritas.

03:51 Keith McArthur leaves a comment about Inside PR #138 regarding PR Nightmares.

08:29 Terry Welcomes us to PR 2018, where Inside PR looks at Public Relations 10 years in the future.

08:48 Terry breaks the discussion down into 4 categories.
1. Media Relations
2. Social Media
3. Events, Stunts and Guerrilla PR
4. Stakeholder/ Interest Group Relations or Alliance Building

09:18 Julie discusses what she believes will happen to media relations in the future.

12:27 Dave discusses his thoughts on the future of media relations.

16:53 Dave begins the discussion on what social media will look like in 10 years.

29:03 Terry discusses where special events, stunts and guerrilla PR will be in 10 years.

29:49 Dave talks about the future of events, stunts and guerrilla PR.

32:29 Terry discusses the future of Stakeholder Relations.

35:57 Terry, Dave and Julie discuss where they will be in 10 years.

36:55 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.

Inside PR #167 – Wednesday, June 10, 2009

• • Agency Life, Comments, Inside PR, measurement, Media relations, New Business Development, PR, social media, Uncategorized

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This week on Inside PR Terry Fallis and David Jones discuss how public relations changes during the summer season and welcome a listener comment.  Martin Waxman reports from Vancouver.

00:26 Terry opens the show.

02:25 Dave mentions the now famous Billy Bob Thornton interview with Jian Ghomeshi.

03:11 Terry welcomes a comment from Felipe Mangabeira of FirstCom Communications in Sao Paulo, Brazil.

04:30 Terry opens a discussion about how public/media relations changes during the summer season.

13:00 Terry introduces Martin, reporting from the CPRS conference in Vancouver.

15:11 After a brief run-down of some of the events at the conference, Martin introduces the interview segments with Julie Szabo and Darren Barefoot of Capulet Communications, Terry Flynn of McMaster University and Paul Mylrea of the Global Alliance for Public Relations and Communications Management.

28:40 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #165 – Wednesday, May 27, 2009

• • canadian podcasting, Comments, Inside PR, Media relations, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the importance of maintaining professionalism in the realm of social media and welcome listener comments.

00:27 Terry opens the show.

01:50 Terry welcomes a comment from David Mullen.

04:20 Terry welcomes a comment from Joe Troxler.

05:10 Martin mentions that he and Terry just came from Third Tuesday Toronto, where the folks from MGI Media were speaking.

05:35 Martin and Terry have a discussion about video and podcasting production, as well as professionalism in the social media world.

25:04 Terry shifts the topic to a discussion of audio versus video podcasts.

28:17 Martin announces that as of Tuesday, May 26 he will be the incoming President of  CPRS Toronto.

29:15 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #164 – Wednesday, May 20, 2009

• • Ethics, Inside PR, Media relations, Political communications, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman discuss the recent controversy surrounding former Prime Minister Brian Mulroney and the necessity of maintaining a true representation of public relations.

00:27 Terry opens the show.

08:10 Terry mentions that Joe Thornley has started a Third Tuesday Social Media Book Club using the application Shelfari.

08:55 Martin announces that he will be speaking on a panel with Joe Thornley, Daniel Tish and Kerry Harris at the CPRS National Conference at the beginning of June in Vancouver.

09:29 Terry welcomes a comment from Michael Miller.

12:40 Terry opens a discussion about the hearings going on in Ottawa regarding former Prime Minister Brian Mulroney’s business relationship with Karlheinz Schreiber.

21:50 Martin introduces another discussion point which arose from a post he read by David Mullen, entitled “The Worst Thing About PR.”

29:49 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #162 – Wednesday, May 6, 2009

• • Agency Life, Comments, Inside PR, Media relations, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR we listen to a live recording of the CPRS Toronto Web 2.0 PR panel with Martin Waxman moderating.

00:44 Martin opens the show.

01:05 Welcoming comments from Lawrence Stevenson, president of CPRS Toronto.

01:24 Lawrence introduces the evening’s co-chair, Alison Reed.

01:40 Alison introduces the moderator for the evening, Martin Waxman.

04:09 Martin introduces the discussion panelists: Kate Trgovac, Ed Lee, Keith McArthur, David Jones and Lisa Leung.

07:22 The discussion begins with the first question for the panel coming from Martin: What would your definition of social media be?

17:55 Martin asks the panel if they think social media could replace television or water cooler chats as the first place people gather socially.

27:09 Martin welcomes a question from Lawrence Stevenson off the live Twitter feed.

34:59 Martin asks a question from the live Twitter feed: What do you think the first social media tool is?

38:37 Final question from the Twitter feed: How do you measure the success of a social media campaign?

43:50 Show closes.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #160 – Wednesday, April 22, 2009

• • Agency Life, Comments, Inside PR, Media relations, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman welcome questions and comments from listeners and discuss the role of customer service in public relations.

00:26 Terry opens the show.

01:19 Terry welcomes a question from Daniel D.

09:15 Martin tells us the short version of how Palette PR got its name.

12:36 Dave introduces another question from Ian Ross, former president of the CPRS Toronto Chapter.

14:18 Terry, Dave and Martin have an in-depth discussion about the role customer service plays on the agency side of public relations.

25:10 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #153 – Wednesday, March 4, 2009

• • canadian podcasting, Comments, Ethics, Inside PR, Media relations, News, Podcamp Toronto, PR, social media

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis and Martin Waxman play catch-up with listener comments and discuss Skittles leap into the world of social media.

00:26 Terry opens the show.

01:05 Terry tells us that this week’s show will be devoted to a “comment round-up,” which will be followed by a specific topic near the end of the show.

01:46 Terry introduces the the first comment from Deborah Zanke, sole proprietor of a PR consultancy.

06:27 Terry welcomes an audio comment from Jeremy MacLaine, a student at Loyalist college.

08:05 In response to Jeremy’s question, Terry and Martin discuss the do’s and don’t’s of being an intern in the PR world.

11:35 Martin welcomes an audio comment from Volodymyr Dehtyarov of Nords PR Ukraine.

17:03 Terry introduces another comment that was left on the blog by Mike Keliher.

20:12 Martin wraps up the comment portion of the episode with two final comments from last week’s live episode, recorded at Podcamp Toronto.

20:29 Terry takes a moment to thank Podcamp organizers Dave Fleet, Jay Moonah and Eden Spodek for organizing such a great event.

21:57 Martin reads the second last comment of the show, submitted by a Boston PR firm.

22:15 Martin welcomes the final comment of the show from Sarah Bannoff.

23:09 Martin introduces a discussion about the new Skittles website.

25:18 Terry asks whether the net effect of Skittles bold leap into social media is positive or negative.

29:27 Both Terry and Martin agree that Skittles foray into social media will certainly be used as a case study amongst PR professionals in the future.

30:40 Terry asks Martin for his opinion on how Skittles could take their current experience with social media and turn it around.

32:04 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #152 – Wednesday, February 25, 2009

• • Agency Life, canadian podcasting, Comments, Inside PR, measurement, Media relations, New Business Development, Podcamp Toronto, PR, social media, Uncategorized

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman are podcasting live from Podcamp Toronto at Ryerson University and host the show as a Q & A session with their live audience.

00:29 Terry opens the show.

00:49 Terry reminds us that Inside PR is being recorded live at Podcamp Toronto which is held at Ryerson University.

00:57 Terry tells us the show topic will be determined by audience questions this week, with some focus on the role of social media within public relations.

01:42 Maureen McBride asks Terry, Dave and Martin for their opinion regarding the balance between traditional media and social media and how that balance is changing within the public relations field.

10:04 Dave asks the audience, specifically those who work in PR, what their biggest fear is when it comes to working within the social media space.

10:20 An audience member asks whether or not PR agencies understand the time sensitivity involved in engaging with social media, as opposed to the time allowances of working with traditional media.

15:16 Diana Spremo, an independent PR practitioner, asks Terry, Dave and Martin to define the social media press release.

16:18 Dave tells the audience that that Boris Spremo, Diana’s father, is a legendary photojournalist, who has worked for such publications as the Toronto Star.

19:48 Audience member Danny Brown asks if it might be time for PR to have a regulatory body.

25:05 Heather Robinson asks Terry, Dave and Martin as PR practitioners how they convince their clients to give social media a try.

31:53 Michelle Sullivan asks everyone what they think the future of traditional media might hold.

33:52 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Sarah Laister.

Inside PR #151 – Wednesday, February 18, 2009

• • Comments, Inside PR, Media relations, Podcamp Toronto, PR, Show Notes, social media, Uncategorized

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Comments? Send us an email or an audio comment to [email protected], visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR Terry Fallis, David Jones and Martin Waxman discuss the notion of PR people becoming the story and how this relates to the online world and welcome comments from Al Croft, Eden Spodek and Roger Christie.

00:26 Dave opens the show.

01:41 Dave reminds us that Inside PR will be doing a live recording at Podcamp Toronto at Ryerson University.

03:21 Dave gives a shout-out and congratulations to Ed Lee who has taken over for Keith McArthur at com.motion.

03:58 Martin mentions that he was has started a Wiki called “Twittionary“, an evolving dictionary on all things twitter, which was based on a post by Shannon Yelland.

04:33 Terry reads a comment form Al Croft.

06:09 Martin introduces an audio comment from Eden Spodek of Bargainista and Community Divas.

06:22 Eden Spodek leaves a comment asking Terry, Dave and Martin to define influencers.

06:55 Martin give his perspective on how he defines an influencer.

07:52 Dave discusses how he defines an influencer.

14:08 Terry introduces a comment from Roger Christie on Online Reputation Management stemming from an online study by Weber Shandwick.

18:30 Terry mentions that Roger has also written a blog post on this topic.

19:04 Dave introduces the show topic: The Notion of PR People Becoming the Story.

23:35 Dave brings up the topic of how this relates to the online world – he refers to a “fight” that occurred on Twitter recently.

25:32 Martin mentions that Ian Capstick has a post encapsulating where things are in terms of this “fight”.

25:40 Martin mentions the ongoing battle between Scott Monty and Jalopnik.

36:21 Terry closes the show.

Our theme music is Streetwalker by Cjacks and is courtesy of the Podsafe Music Network; Roger Dey is our announcer.

This week’s episode was produced by Janna Guberman.