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Australian PR pro Paull Young has dropped by to generate support for the anti-astroturfing campaign on which he’s working with Trevor Cook.
Inside PR #16 – Tuesday, July 18, 2006
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This week on Inside PR, David and Terry talk about a variety of matters. They discuss the ideal background of a public relations practitioner, the importance of public relations to claim social media as its own, a new service called Weblog Wire, and Mary Ellen Armstrong of Thornley Fallis Communications’ MA work being published in an upcoming book. Also, Terry brings back the segment “PR Words to Banish”, and Chris Clarke presents his weekly segment as well.
Please send your comments to the comment line (206-600-4741), through email ([email protected]) or to the show blog at insidepr.ca.
You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.
Show Notes
00:32 Terry opens the show and welcomes first-time listeners and thanks returning listeners for listening to this week’s episode. He thanks Mitch Joel from Six Pixels of Separation for filling in last week while he was vacationing in France with his family.
02:08 David invites listener comments to the comment line (206-600-4741), through email ([email protected]) or to the show blog.
03:10 Terry asks readers to visit the show blog to hear audio comments from Owen Lystrup and Mitch Joel.
03:45 Terry introduces an audio comment from Colin McKay from Ottawa. This comment was intended for Episode 14 and has been on the blog for some time now. Colin says PR is a bit slow to react as an industry, and that more leadership is necessary in the PR world’s trade publications.
06:00 David and Terry discuss Colin’s comment. The two of them agree with Colin’s view and and cite examples such as Paul Holmes’ The Holmes Report as one who is doing great work on the topic.
11:00 David brings up a PR measurement survey via Katie Paine run by University of Maryland student Debra Berthard-Caplick. Those interested in participating are encouraged to do so.
12:06 Weblog Wire is a wire service that offers press release distribution to bloggers. Terry and David discuss the use and merits of a service that distributes press releases to bloggers.
17:05 Mary Ellen Armstrong of Thornley Fallis Communications has had her MA dissertation from Cardiff University in Wales published in a book by former BBC correspondent Nicholas Jones titled “Trading Information: Leaks, Lies, and Tradeoffs.”
21:05 The final comment comes from Vishnu Mahmud in Jakarta, Indonesia. Vishnu wants to know what kind of people make good PR pros, to which Terry and David work out some answers as their discussion. Terry does not believe that good PR pros are necessarily journalism majors, graduates of a community college PR program, or graduates of MA programs. He thinks many of those skills cannot be taught, such as being able to connect with people and managing relationships.
26:40 David admits to having a journalism degree and says that he has had great success in hiring journalism students into PR, but he says that their success probably had little to do with journalism. He elaborates, saying literate, well-rounded people do well in PR.
37:00 David introduces Chris Clarke‘s weekly segment, in which he discusses astroturfing as a hot topic in public relations.
40:55 Terry introduces this week’s “PR Word to Banish”: fulsome
42:40 David wraps up the show and invites comments to the comment line (206-600-4741), through email ([email protected]) or to the show blog at insidepr.ca.
Music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.
Audio comment: Owen Lystrup on IPR #15
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Owen Lystrup has called in with an answer for Chris Clarke’s iPod/iTunes frustrations. (By the way, there is a great site for iPod junkies that has answers, reviews, etc. for just about everything you can imagine related to iPod. Check out www.ilounge.com.)
Owen also notes that you have to be knowledgeable about a whole lot of things in the agency business. Ain’t that the truth!
Audio comment: Mitch Joel on IPR #15
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Mitch Joel drops in with a “car-cast” for a couple of thoughts on his co-hosting gig on IPR #15.
Mitch and I broke the time record with our free-form discussion and I had to leave two meaty segments on the cutting room floor to keep the podcast a respectable length. One interesting segment covered Mitch’s dabbling in Second Life and where he sees possibilities for an interesting business/communications tool. The other segment was about educating the next generation of communicators in the world of social media.
Mitch has offered to resurrect them for a segment on his podcast and I’ve been toying with the idea of packaging them up as special editions of IPR.
Inside PR #15 – Tuesday, July 11, 2006
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This week on Inside PR, David welcomes Mitch Joel from Twist Image and the man behind the Six Pixels of Separation podcast as co-host in Terry’s absence. Mitch and David talk about a variety of social media matters, with podcasting being central to each of their topics for discussion. Let us know what you think of Mitch as a guest co-host. Send us a comment through the comment line (206-600-4741), [email protected], or leave a comment here to the show blog.
You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.
Show Notes
00:40 David introduces this week’s co-host, Mitch Joel
01:07 David introduces Terry’s segment
01:45 Terry steps into the confessional and talks about his struggle with the task of delegation
05:20 Terry re-introduces his favorite segment, “PR Words to Banish”. This week word: “comprise”
06:18 Terry bids everyone adieu and vows to return for next week’s show
06:42 David invites listener comments to the comment line (206-600-4741), the show blog, or to [email protected]
07:18 David asks co-host Mitch Joel for an explanation of how he came to be a star in the social media scene
07:46 Mitch confesses that his first gig came in 1989 when he interviewed Tommy Lee of Motley Crue, talks about how he got involved in the dotcom boom and bust, and how Twist Image was founded
10:31 David asks Mitch how he characterizes Twist Image
12:06 Mitch confesses that Twist Image is not just seeking out clients, but clients are seeking out Twists Image. Mitch has been working on the Internet since the earliest days of the 90s.
13:17 David confesses to being a traditional PR guy, and that his means of finding information is Google
14:55 David talks about transparency in the PR world and how social media is helping bring everyone together
16:12 Mitch says that it’s just as important to be podcasting as it is to figure out how to do it from a technical standpoint
18:00 David suggests that people interested in the space of podcasting should go out and get their hands dirty and do it themselves.
18:45 Mitch brings up his very first episode of Six Pixels of Separation, which is an example of someone trying out podcasting for the first time. He mentions that his latest guest was CC Chapman.
20:03 David says that podcasters are their own harshest critics, and talks about the artificiality of producing a podcast of the same length on the same day every week
22:12 David brings up the mesh conference in Toronto from this past May
24:00 Mitch talks about his 7-hour presentation for the Canadian Marketing Association called “Blogs: A Marketers’ Secret Weapon”, and brings up that he recently started listening to Adam Curry’s Daily Source Code
25:00 Mitch says he found the new talk radio, and it’s called podcasting. He says he wouldn’t call himself a podcaster just yet, but that he appreciates the immediacy of the podcasting medium
27:40 Mitch likes the fact that there is not much gear needed to be podcasting. It becomes about quality content rather than quality production
30:10 David brings up Chris Clarke. He and Mitch talk about his blog, and Mitch says about Clarke, “He did it, and he got it”.
31:30 Chris Clarke’s weekly segment
34:20 David introduces and reads Chris Clarke’s former classmate Megan Zinn’s comment to the show blog
36:15 David closes the show and invites listener comments to the comment line (206-600-4741), the show blog, or to [email protected]
36:34 David thanks Mitch for co-hosting and invites listeners to check out his podcast
Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.
Audio comment: Colin McKay on IPR #14
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Colin McKay comments on the fact that ad agencies and interactive firms are getting the jump on PR firms in offering social media consulting services.
(Colin intended this comment for IPR #15, but it came in after we recorded the podcast…we’ll get it in on IPR #16).
Inside PR #14 – Tuesday, July 4, 2006
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First, apologies for the late arrival of this week’s episode.
Second, starting next week, the show will be posted on Tuesday mornings rather than Monday mornings.
Also, with Terry absent next week, Mitch Joel from the Six Pixels of Separation podcast will be co-hosting with David.
Show Notes
00:27 Terry opens the show and invites listener comments to the comment line (206-600-4741), the show blog, or to [email protected]
01:20 Terry brings up housekeeping items: the show will now be posted Monday nights at midnight instead of Sunday nights at midnight
02:00 Terry will not be co-hosting next week’s episode. In his place, Mitch Joel will join David as co-host. Thanks to Mitch for filling in for Terry.
03:00 David introduces Eric Schwartzman of the On The Record Online’s comment on Inside PR #13 about branding of social media inside agencies.
7:08 Terry and David discuss Eric’s comment
9:42 Robert French supports posting comments as they arrive on the blog page
10:42 Terry mentions the latest special edition of Inside PR with Andrew Laing. K.D. Paine has recommended it to her readers. David brings up having met K.D. in Toronto recently.
13:25 David brings up Podcasters Across Borders and Terry talks about his time at the conference in Kingston, Ontario.
16:10 David and Terry discuss a post on Steve Rubel’s blog about John Edwards’ speech at Gnomedex.
19:45 Terry brings up Canadian Prime Minister Stephen Harper’s bare-bones podcast.
22:12 Terry brings up the Nokia blogger-relations program done by Matchstick, a word-of-mouth marketing company. There is some discussion as to how Matchstick could have done a better job communicating with the blogosphere. David points to Darren Barefoot and Boris Mann as examples of bloggers who were recruited but chose not to participate.
32:14 Amy Cole comments on Chris Clarke’s segment from Inside PR #13
33:33 Chris Clarke contributes his weekly segment
35:20 Terry identifies with Chris’ segment and shares a story of his own from circa 1988
36:40 Terry invites comments to the blog page, comment line, or via email to [email protected]
37:35 David closes the show and looks forward to Mitch Joel co-hosting next week
Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.
Audio comment: Amy Cole on IPR #13
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Amy Cole phoned the comment line to give us her view on Chris Clarke‘s fear of missing a clip that featured one of his clients.
Inside PR Special Edition – Discussion with Andrew Laing – Thursday, June 29, 2006
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Show Notes
In this Inside PR Special Edition, Terry and David have a half-hour discussion with Andrew Laing, the President of Cormex Research.
00:12 Terry and David talk about their guest Andrew Laing and measurement.
01:42 Andrew Laing discusses his company, Cormex Research.
04:10 Andrew talks about how Cormex Research was founded.
05:19 David asks Andrew what makes Cormex Research stand out from the competition.
09:08 Terry talks about the output of a program and the outcome of a program – he thinks too many in the PR world focus on output rather than outcome.
12:10 Andrew brings up ROI and thinks PR people use it incorrectly.
13:39 David brings up Marketing Mix, and asks for Andrew’s thoughts on it.
15:08 David brings up advertising and MRP, which he contributes to for the CPRS.
18:30 Andrew brings up the issue of the multiplier to compare PR to advertising value.
20:30 David talks about the inequality of PR and advertising, and talks about the value of word of mouth and “talk” value.
23:30 Andrew believes that technology is not where advances need to be made. He thinks methodology is more important than technology.
24:40 Andrew talks about Cormex and their monitoring of social media.
28:00 Andrew closes by talking about what he invites his clients to think about.
28:48 Terry thanks Andrew and ends their discussion.
29:18 David and Terry go into the costs of measurement after their discussion with Andrew.
33:00 Terry invites listener comments and closes the show.
Background on Andrew Laing
Over the last fifteen years, Andrew has built Cormex into Canada’s leading media analysis company. As a pioneer in introducing standards and measures for public relations and communications in this country, Andrew has developed ongoing media measurement studies for hundreds of Canada’s top organizations. His current client list forms a Who’s Who of the country’s leading private, public and non-profit organizations, including BCE, RBC Royal Bank, Suncor, Health Canada, the University of Toronto, CBC, Ontario Power Generation, Mackenzie Financial, Scotiabank, Toronto Sick Kids Hospital, Ontario Teachers’ Pension Plan, Heart and Stroke Foundation, and many others.
Andrew holds a B.A. from the University of King’s College, an M.B.A. from Royal Roads University and is currently completing his Ph.D. (ABD) in communications studies from York University. Andrew is a frequent speaker, writer and collaborator on media research in Canada and abroad.
Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.
We’re number 1 on Pubsub
I’ve never really understood how the PubSub PR list actually works/worked, but I did know that it felt better to be higher up the list than lower.
Now, there has been lots of talk of PubSub’s financial problems lately and there is the fact the list hasn’t been updated since June 20th, but none of that negates the fact that for a brief, shining moment the Inside PR blog was at the top of the list.
We’re proud to be number 1…whatever it means. (If anyone knows, please tell us!)
