Inside PR #58 – Tuesday, May 8, 2007

• • Agency Life, Inside PR, PR

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This week on Inside PR, David and Terry discuss the top 3 ways to use public opinion research in public relations. Also, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show

02:30 David mentions that he sat on a panel at From Mass to Grass: Canada’s Word of Mouth Marketing Conference. Here is the discussion, from Michael Seaton’s The Client Side podcast.

04:15 David mentions the Fans of Inside PR group on Facebook. Click here to join the group on Facebook. To vote for Inside PR on the Most Valuable Podcast awards, click here to vote.

06:30 Terry mentions that there are no comments this week, nor are there any commentary. This leads to the main topic of discussion for the week: market research.

08:00 The top 3 ways of using public opinion research for PR.

08:15 The first use is to drive media relations.

14:45 The second use is to hone your key messages.

20:00 The third use is to drive the development of the communications strategy and the overall plan.

27:30 Inside PRoper English: a round-up of redundancies.

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #57 – Tuesday, May 1, 2007

• • Agency Life, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry have a chat about professional spring cleaning. They also welcome audio comments from Jamey Shiels, Elizabeth Hirst, and Boyd Neil. They also welcome an audio contribution from Gary Schlee. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show

02:30 Terry mentions the latest Luke Armour virtual-PR meetup. The latest is called A Virtual PR Murder Mystery, featuring many prominent podcasters.

04:55 David introduces a comment from Jamey Shiels.

07:00 David introduces Elizabeth Hirst’s comment on introducing social media into a Canadian PR curriculum.

12:30 Boyd Neil sends in a comment about Facebook.

16:15 David mentions the Most Valuable Podcast contest going on over at Fly Over Marketing. Go vote for Inside PR here.

18:15 David introduces the main topic of the week: spring cleaning for your PR career.

20:00 The first tip is to work on a shortcoming.

23:30 The second tip is to know what you don’t know.

24:30 The third tip is to ask yourself what you want to be known for. What is your brand?

25:30 The fourth tip is to get a mentor, be a mentor, or both.

27:40 The fifth and final tip is to lose the “do what you’re told” approach

30:30 Gary Schlee sends in an audio commentary.

36:30 Inside PRoper English: over vs. more than

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Audio Comment: Elizabeth Hirst on social media and post-secondary curricula

• • Comments, Elizabeth Hirst, Inside PR, PR

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Montreal’s Elizabeth Hirst continues our streak of mentioning Mitch Joel in every show. But before she does, she brings up the challenges of advancing curricula fast enough to include social media. She’s the co-ordinator of and instructor at the PR program at McGill University.

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Inside PR #56 – Tuesday, April 24, 2007

• • Agency Life, Inside PR, PR, Show Notes, social media

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry have a discussion about the information interview thanks to an audio comment from Scott MacDonald. They also welcome an audio comment from Bob LeDrew and a contribution from Doug Walker. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show

01:30 Eric Bergman passes along this link to an article on media training and this podcast interview he did with Jennifer McClure.

02:45 Bob LeDrew calls in with a comment.

07:30 David’s brother Graeme writes in with a commentary.

10:00 Scott MacDonald calls in with a comment on information interviews.

12:30 Terry and David use Scott’s question as a jumping off point and discuss the information interview. They mention Chris Clarke’s promo on Across the Sound/For Immediate Release.

30:45 Doug Walker returns with another commentary.

33:10 Inside PRoper English: adverse and averse
Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #55 – Tuesday, April 17, 2007

• • Inside PR, Media relations, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week on Inside PR, David and Terry revisit the topic of media training. They also welcome audio comments from Bryan Person and Shel Holtz. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

03:20 David talks about attending and speaking at the Canadian Marketing Conference: From Mass to Grass.

09:15 Terry marks the passing of an icon in Canadian public relations, Charles Tisdall.

11:20 An audio comment from Bryan Person.

16:10 An audio comment from Shel Holtz

19:00 Alan Chumley leaves a comment to the show blog.

20:30 David kicks off this week’s main topic: media training

33:10 Inside PRoper English: principal and principle

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #54 – Tuesday, April 10, 2007

• • Agency Life, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week, David and Terry talk about working with other types of agencies as part of a program. They also welcome an audio contribution from Collin Douma. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 David introduces the show.

04:55 David mentions that he will be speaking at the Canadian Marketing Conference: From Mass to Grass.

07:05 Donal Doherty from Converse Communications in London, England writes in with a question: how do you build your new PR practice?

12:20 This week’s main topic: working with other types of agencies as part of a campaign.

27:35 This week’s contribution is from Collin Douma, who talks about the term Web 2.0

34:05 Inside PRoper English: number and amount

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #53 – Tuesday, April 3, 2007

• • Agency Life, Inside PR, measurement, PR

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week, David and Terry talk about the importance of evaluation as part of a PR campaign. They also welcome an audio comment from Francis Wooby. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

02:25 Francis Wooby sends in an audio comment.

09:05 Francis also passed on a link to a survey at Emerson College about the level of engagement among podcast listeners.

11:20 This week’s main topic: evaluation

28:35 David mentions some measurement resources: KD Paine’s blog, Alan Chumley’s blog, and the IABC Creative Commons measurement page.

29:50 Inside PRoper English: uninterested and disinterested

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #52 – Tuesday, March 27, 2007

• • Agency Life, Inside PR, PR, Show Notes

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Comments? Send us an email at [email protected], call us on the comment line at 206-600-4741, visit the Inside PR Blubrry site, or leave us a comment on the Inside PR show blog.

This week marks the one-year anniversary of Inside PR. David and Terry take a look back on the year that was, welcome audio comments from Gary Schlee, Terry’s brother Tim Fallis, Mitch Joel, and Keith Childs. They welcome a contribution from Gary Schlee of Centennial College. Finally, Terry does his segment of Inside PRoper English.

Show Notes

00:30 Terry introduces the show.

07:21 Mitch Joel sends in an audio comment.

09:55 Tim Fallis, Terry’s twin brother, sends in an audio comment

14:10 Keith Childs of Zurich sends in an audio comment.

16:15 Gary Schlee sends in his congrats on Episode 52

18:20 Terry and David take a look back on Episode #1.

37:33 This week’s contribution is from Gary Schlee.

44:04 Inside PRoper English: answer back

Music: our theme music is Streetwalker by CJacks, and is from the Podsafe Music Network; Roger Dey is our announcer.