Audio comments: IPR 11

• • Comments, Inside PR, New Business Development, PR, Uncategorized

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Thought I’d do a little forward-thinking test using the podPress plug-in on our WordPress blog. I figured there is no good reason that we should hold on to our audio comments that come in via Waxmail or through our comment line for the podcast. Why not post them as they come in?

So here’s one from Joe Thornley received following IPR 11:
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The question then becomes do we still include them as part of the show for our listener community, or do we just point people to the blog to hear the comments they feel like listening to?

I’m trying to force myself to think about podcasts differently from weekly radio programs. Is it a show? Is it a program? Are Terry and I co-hosts with listeners, or are we co-facilitators to a community (a fantastic Holzism)? Does the date matter? Should we even discuss time-bound news given that the podcast lives forever and the story has already been told in real time in the blogosphere?

What do you, the listeners, er…, community think?

Inside PR #10 – Monday, June 5, 2006

• • Inside PR, PR, Show Notes

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Welcome to show #10. And they said we’d never make it past nine!

This episode featues a discussion about two new Corporate Social Responsibility research studies that have been released recently in the U.S. and.Canada respectively. Let us know what you think about the topic, us or life in general. Leave a comment on the blog, drop us a Waxmail or regular e-mail to [email protected], or call our new comment line: 206-600-4741.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes

00:28 Terry opens the show and reminds listeners about the new comment line. 206-600-4741.

01:20. Terry reads a comment from Owen Lystrup, a student at California State University regarding PR/Communciations schools that teach social media as part of the curriculum. Terry and Dave discuss and suggest that the Inside PR listenership let us know of any PR schools are teaching or exploring social media.

06:40 Terry and Dave discuss a comment from Luke Armour regarding a New York Times article that details Canadian Prime Minister Stephen Harper‘s approach to controlling the Parliament Hill press gallery.

13:53 Dave notes that Mitch Joel of Twist Image (a Canadian version of Joe Jaffe) has launched a new podcast called Six Pixels of Separation.

15:45 Dave notes that Esther Buschbaum of Communications Meca will chair the next Counsellor’s Academy conference in Mexico..

17:30 Dave and Terry discuss a new U.S. CSR study released by Fleishman-Hillard and the National Consumers League and contrast the results with recent Canadian research by Leger Marketing, Ipsos and an article in Marketing Magazine. Dave notes that Shel Holz blogged about the U.S. study.

32:40 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to [email protected].

Intro/extro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

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iTunes problem with IPR #9 (Now resolved)

• • Uncategorized

Update:  The lastest podcast is now being seen in iTunes.  I performed the equivalent of hitting it with a wrench and it now seems to be available on iTunes.  I can’t tell you which button I hit that made the difference, but suffice to say it’s now working. 

Sorry folks but we seem to have had a slight problem uploading IPR #9 to iTunes. You can listen to the show here but it isn’t yet appearing on iTunes for some unknown reason. We’re trying to figure out what’s happened and we’ll fix it up as soon as we’re able. Sorry about the inconvenience.

Inside PR #9 – Monday, May 29, 2006

• • Inside PR, PR, Show Notes

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We had a little trouble with getting the podcast up on iTunes this week, but all is solved. Enjoy the show and let us know what you think about Inside PR. We welcome any and all feedback.

You can listen to the show with the player built in to Inside PR or download or subscribe with the links in the show blog’s sidebar.

Show Notes

00:30 Dave opens the show and notes that there will be a concerted effort to dial up the energy this week

01:51 Terry reads comments from Robert French and CC Chapman about IPR#7 that were forgotten in last week’s show.

05:20 Terry notes that Ed Lee, one of our regular listeners, has started a blog and has added his voice to the Canadian PR blogosphere.

06:02 Dave discusses a post Colin McKay had on his Canuckflack blog about the client relationship building discussion during IPR#8. Dave admits to being too glib and clarifies what he meant by his “making clients look good” statement.

09:20 Dave and Terry discuss Google Analytics and how it can be used to provide data for analyzing the success of social media projects for clients.

15:53 Terry and Dave discuss the “end of the news release” topic and the SHIFT Communications template that is being touted as the “social media news release.”

31:52 Dave suggests that Inside PR get a comment line and that it is included in the show notes so that it can be easily found by those listening on iPods in their vehicles. Our new IPR Comment Line number is 206-600-4741.

33:48 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to [email protected].

Intro/extro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.Tags: ,

Inside PR #8 – Tuesday, May 23, 2006

• • Agency Life, New Business Development, PR, Uncategorized

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Monday was Victoria Day in Canada and a statutory holiday so we’re a day later than usual with our regular weekly episode of IPR. In this week’s show, we read and discuss listener comments, recap the MESH conference, and talk at some length about the importance of chemistry and personal fit in securing and sustaining client relationships. The show closes with the second installment of “PR words to banish.”

You can listen to the show with the player above or download or subscribe with the links in the sidebar.

Show Notes

00:28 David opens the show noting that we’re again recording via Skype.

1:13 David and Terry discuss an e-mail comment from Francis Wooby in Iqaluit, our northernmost IPR listener.

5:43 Terry introduces comments from Sheldon Rose about the Canadian Council of Public Relations Firms, and Dan Brien on the notion of video podcasting.

(Somehow we forget to highlight a couple of comments left on the Inside PR blog page by Robert French and C.C. Chapman.  Our mistake.  We’ll cover them off in IPR #9.)

10:10 David and Terry close the loop on the MESH conference held last week in Toronto. David mentions that the slides he used in his presentation on blogging are available at PRWorks.

12:57 David notes that Joe Thornley is blogging from the Counselors Academy Spring Conference in Savannah, Georgia.

13:35 Terry and David discuss the show’s major topic, the role of chemistry and personal fit in securing and sustaining long term client relationships. Listeners may wish to check out the following blogs/podcasts for more on the importance of relationships: David Maister, Manager Tools, and Todd Defren.

28:14 Terry and Dave briefly discuss the second entry in a new IPR segment called “PR words to banish.”

30:01 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to [email protected].

Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Special Edition – Discussion with Patrick Gossage – Thursday, May 18, 2006

• • Agency Life, Media relations, Political communications, Uncategorized

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Show Notes

In this IPR Special Edition, Terry and Pat Gossage, the founder and President of Media Profile and former media advisor to Prime Minister Pierre Trudeau, meet to discuss political communications among other things.

00:16 Terry introduces Pat Gossage

00:52 Terry asks Pat about his career in politics and how it led to public relations

05:41 Pat talks about what it was like working with Trudeau

07:40 Pat discusses the lessons clients can learn from Trudeau’s approach to the media

08:15 Terry asks Pat about the current Conservative government of Stephen Harper and its approach to the media

12:42 Terry and Pat talk about transparency and revisit politicians’ dependence on key messages

17:05 Terry and Pat talk about the value (or lack thereof) of Q&A documents

18:24 Patrick offers some advice to young people interested in public relations

20:51 Terry thanks Pat Gossage and closes the show

Background on Patrick Gossage:

Patrick is one of Canada’s most highly respected public relations practitioners. Drawing on his 35 years of experience in broadcasting, politics and communications, including serving as the prime minister’s press secretary, he established Media Profile in 1986 and provides strategic communications advice and media training to numerous private and public sector clients.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.

Inside PR #7 – Monday, May 15, 2006

• • PR, Show Notes

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Well, we had a quite the adventure recording IPR #7 this weekend. Normally we record late on Friday nights and this week was no exception. But for some reason the Skype phantoms were in a foul mood and the sound quality was just not up to our listeners’ exacting standards. So we packed it in and tried it again on Saturday night. I won’t go into the painful details, but after actually doing the show twice on Saturday, but failing each time to get a complete recording, courtesy of low batteries in our trusty iRiver digital recorder, we once again shut down for the night. Finally, Sunday night we made it happen. Everything worked… on the fourth try. It’s been quite a long weekend.

You can listen to the show with the player above or download or subscribe with the links in the sidebar.

Show Notes:

00:30 Terry opens the show

1:00 Dave notes that we recorded over Skype again from two separate locations. He also announces that six weeks after launching IPR, we’ve surpassed 100 subscribers according to Libsyn.

04:48 Dave and Terry discuss C.C. Chapman‘s new marketing podcast, Managing the Gray, and plans for the first Inside PR-Managing the Gray mashup to be recorded when Terry and C.C. are together in Kingston for the Podcasters Across Borders conference June 23-24.

8:10 Dave talks about Student PR blogger Chris Clarke and Terry announces that Thornley Fallis has hired Chris as an Account Coordinator starting on June 5th. Dave mentions that Joe Thornley has blogged about it on ProPR. Congrats Chris!

12:12 Dave notes that he’ll be speaking at the Toronto mesh conference on Tuesday, May 16th.

13:42 Dave apologizes for not being able to interview Stuart MacDonald from mesh for this week’s show

14:34 Terry reveals that he is the volunteer podcast host and producer of the Michael Ignatieff Leadership Podcast in support of Michael’s bid for the leadership of the Liberal Party of Canada.

16:33 Terry announces that on Thursday, May 18th, another Inside PR Special Edition will be posted in which Terry and living PR legend Pat Gossage, founder and President of Media Profile discuss political communications.

18:00 Dave introduces a discussion about a Thornley Fallis blogger outreach effort that paid off in a May 11th post on the Blue Blogging Soapbox. Terry and Dave discuss the benefits of being an active player in social media when pitching bloggers.

25:08 Terry opens a discussion about PR and Post-Secondary Education in Canada relative to other countries like the U.S. and the U.K. Dave and Terry discuss the need for business schools to teach more about PR and communications and for more university undergraduate and post-graduate programs in PR.

32:21 Terry wraps up the show and notes he’ll be away until Monday, May 22nd so IPR #8 will likely be posted a day late, on Tuesday, May 23rd.

Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #6 – Monday, May 8, 2006

• • PR, Show Notes

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In IPR #6, we record over Skype for the first time; receive two audio comments; discuss how hard it is to hire senior people for your agency and react to Jeremy Pepper’s post about how PR people should be strategists first and bloggers second. We introduce a new segment called “PR words to banish.”

You can listen to the show with the player above, or download or subscribe to the feed or with the links in the sidebar.

Show Notes – Inside PR #6 (37:37)

00:25 Terry opens the show
01:04 Dave notes IPR 6 is being recorded using Skype for the first time
01:48 Dave talks about the equipment upgrade (2 new Behringer UB 1002 mixers)
02:20 Dave offers help to any podcasters who want advice on podcasting over Skype; thanks Shel Holtz for the advice on set-up
03:31 Terry plays audio comments
04:38 Francis Wooby a PR practitioner from from Iqaluit, Nunavut in Northern Canada
07:53 Luke Armour, Graduate Observations & Forward blogs
10:28 Terry and Dave discuss Luke’s comments about mic levels and the value of student portfolios; Dave mentions a site that he referred to for post-production help
15:17 Dave notes upcoming intervew with Stuart MacDonald from Toronto’s mesh conference; Dave notes how impressed he is with the mesh website
17:52 Terry announces that he will interview Pat Gossage, president, Media Profile for upcoming IPR Special Edition
19:00 Terry and Dave discuss the challenges of hiring a senior practitioner at the agency
26:25 Terry say he’s hiring for Dave’s replacement. Check www.thornleyfallis.com for details
26:43 Dave and Terry discuss Jeremy Pepper’s recent post about whether PR people should specialize in blogging or add it to their repertoire alongside other core skills
31:48 Terry introduces a new segment: “PR words to banish”
32:53 Terry and Dave discuss banishing the word “impactful”
34:10 Terry asks for suggestion for words to banish; notes comments can be left on the blog at www.insidepr.ca or via e-mail/Waxmail at [email protected]
35:28 Dave asks for suggestions on making the Skype podcast better
35:42 Dave mentions that he listened to two podcasts that weren’t edited properly
37:05 Terry closes the show

Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.

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Inside PR #5 – Monday, May 1, 2006

• • Awards, Media relations, PR, Show Notes

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In IPR #5, we break some news about David’s future, discuss listener comments, update some news items, review reaction to MRP, debate the implications of news reporters who also blog, and tackle that burning question: Is the news conference dead?

You can listen to the show with the player above, or download or subscribe to the feed directly here or with the links in the sidebar.

Show Notes –  Inside PR #5 (32:40)

00:30  Terry opens the show.

01:00  Terry breaks the news that David is moving on to join Fleishman-Hillard Canada.

04:36  Terry and Dave discuss listener comments from Caroline Wilson, Thornley Fallis colleague Keelan Green, and Mark Jones.

08:53  David and Terry talk about some other news items from the past week including Dave’s appearance at the Canada Communications Conference, the CPRS Toronto ACE Awards, and early reaction in the blogosphere to the recently unveiled MRP measurement system.

19:36  Terry introduces a discussion on the implications, if any, of news reporters who also blog about the news stories they’ve written.  The topic was triggered by a three-way blog conversation Terry had on Robert French’s Infopinion and Keith O’Brien’s Ubiquitous Marketing.

26:12  David and Terry discuss the declining utility of the traditional news conference.

31:10  Terry wraps up the show; reminder of feedback e-mail address [email protected]; mention of Waxmail for sending audio comment, invitation to leave a comment on the Inside PR blog.

Intro/extro music:  Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR Special Edition – Discussion with Trevor Campbell – Thursday, April 27, 2006

• • Agency Life, PR, Show Notes, Uncategorized

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Show Notes: 

In this special edition of Inside PR, Terry continues his series of discussions with fellow PR agency presidents.  This week he spends just over 20 minutes in conversation with Trevor Campbell, President of Porter Novelli Canada, the Canadian arm of the large multinational agency.  Terry and Trevor tackle a variety of questions commonly posed by PR students or those looking to break into public relations.  The discussion unfolded as follows:

 1:00    The Canadian Council of Public Relations Firms
 2:40    Trevor’s background and how he found himself in PR
 4:40    Going client-side or agency
 9:45    Generalist versus specialist
11:15   What agencies are looking for when hiring
15:00   Advice on approaching agencies
20:13   Big agency versus small agency
22:47   Wrap-up

Background on Trevor Campbell

As president of Porter Novelli Canada, Trevor is responsible for directing and leading the agency and managing its growth. His public relations success includes working in the financial services, technology, consumer, entertainment, and not-for-profit sectors where he has built corporate brands and managed reputations for ATI, Celestica and CIBC. Trevor has also delivered integrated marketing programs for Bell Canada and Hewlett-Packard, and boasts expertise in corporate communications and marketing communications via direct-to-business and direct-to-consumer events and programs.

Opening and closing music by Alamantra on the Podsafe Music Network. As always, Roger Dey is our voice-over guru.