Audio comment: Eric Schwartzman on IPR #13

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The Spinfluencer, Eric Schwartzman, weighs in on the discussion we had about the branding of social media expertise within agencies.

If you haven’t checked out Eric’s “On the Record…Online” podcast, you don’t know what you’re missing. He has had some amazing interviews with some very interesting media and PR people.

Inside PR #13 – Monday, June 26, 2006

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Well, IPR #13 is closer to 30 minutes than we were last week, but at just over 38 minutes, we’re still over our half-hour target. With a load of comments and news items this week, we were bound to go long. Let us know what you think about the length of the show. Our instinct is to aim for 30 minutes but to let the content itself be the final arbiter. We’d be grateful for your views on the matter.

On to IPR #13. This week our discussion topic in the latter part of the show is whether or not PR firms should separately brand their social media expertise as High Road Communications announced this week they would.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes:

00:27 David Jones opens the show and invites comments to our comment line 206-600-4741, the IPR show blog, or to [email protected].

01:31 David introduces a comment from Glen Myles in Singapore about a new podcast called The Panel.

03:35 Terry reads a comment from Erik Deutsch a principal of the ExcelPR Group in Los Angeles.

04:25 Terry sets up an audio comment from Bryan Person who has recently started a great PR podcast called New Comm Road.

09:28 David introduces an audio comment from Terry’s colleague Joseph Thornley of the ProPR blog.

12:26 Terry talks briefly about David Phillips and his interesting approach to lecturing his students on social media. Check out his podcast/blog/lecture.

13:48 David and Terry discuss McMaster University‘s new Masters in Communications Management starting this fall. Terry reports briefly on his visit to Queen’s University and his meeting with the Associate Dean of the MBA program about more effectively integrating communications/PR in the curriculum.

17:17 Terry talks about the Podcasters Across Borders conference in Kingston where he recorded his end of IPR #13 via Skype.

20:05 Terry notes that C.C. Chapman could not make it to Podcasters Across Borders so the much anticipated Inside PRManaging the Gray mashup will have to wait, but we will do it sometime.

20:52 Terry mentions that Thornley Fallis Communications has a new blog called PR Girlz written by a number of the women at TFC. Welcome to the blogosphere.

21:21 David and Terry tackle the show’s major topic of discussion: High Road Communications‘ decision to brand their social media expertise separately as Vox. There was some controversy in the blogosphere about using the name Vox as it is already used by another social media firm. Debate ensues.

32:52 Terry introduces Chris Clarke’s regular segment chronicling his transition from PR student to agency account coordinator.

36:41 Terry invites comments on the show’s length or on any other topic to the Inside PR blog or to [email protected].

Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR audio comment: Joe Thornley on Crispy News

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Joe Thornley has dropped in with an audio comment to give us his take on Constantin Basturea‘s latest initiative, Crispy News.
I had a look at the site recently and thought it was another interesting way to skim through the latest and greatest new posts in the PR blogosphere.

If you don’t know Constantin, he’s the volunteer behind The New PR Wiki and the Pub Sub PR Community list and now this. Does he ever sleep?

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Inside PR #12 – Monday, June 19, 2006

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So much for our 30-minute rule…we blew it out of the water this week, clocking in at 43 minutes before we close the show with a track from the new band Fair Ground. We had an embarrassment of riches with a lot of comments and feedback this week, so we got thrown off. We’ll tighten it up and get back to as close to 30 minutes as we can in future episodes. Hopefully the show notes will help you navigate to the parts that interest you the most.

Please keep the comments coming through the blog and don’t be shy about dropping us an audio comment (Waxmail works well) or regular e-mail to [email protected], or call our new comment line: 206-600-4741.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes:

0:28 Terry opens the show and notes the comment line is active and awaiting your calls. 206-600-4741

1:20 David talks about posting the audio comments to the blog as they are received as opposed to saving them up for the weekly podcast. What do the listeners think?

7:24 Tac Anderson audio comment about the necessity of PR people to know about and actually blog themselves. David and Terry discuss the value of learning about blogging and podcasting first-hand, but also recognize that it’s not realistic to expect that every PR person will or should become a blogger/podcaster themselves.

15:24 Joe Thornley calls with congratulations on our 10th podcast and summarizes his visits to the mesh, Counselor’s Academy and IABC conferences and notes the differences in interest in and uptake for social media at each. Joe blogged all three on ProPR.

19:02 Terry notes that the PRSA has started a blog…and called it For Immediate Release (whoops!)

20:43 Terry announces that comments from Mitch Joel and David Phillips are available on the Inside PR blog.

21:15 Terry references a string of e-mails that circulated among marketing and PR podcasters starting with Joe Jaffe who advised that he had nominated everyone for a Marketing Sherpa award. The e-mails were flying as discussions of a central blog to aggregate all the podcasts and a possible names for the group were floated.

23:03 Dave came up with an acronym for the group–iCAMP (International Communications and Marketing Podcasters), but Joe Jaffe’s CAPOW (Communications and Advertising Podcasters Of the World) is pure brilliance.

25:33 Dave mentions that Shel Holtz was to make sure that Donna Papacosta and Heidi Miller are included in CAPOW.

25:40 Dave talks about visiting Halifax, Nova Scotia to talk at the Atlantic Communications Forum on June 20/21. Dave will be presenting on social media and blogs.

26:38 Terry will be attending Podcasters Across Borders in Kingston, Ontario where he will also meet with CC Chapman to record our first mash-up.

27:38 Dave mentions that he has received a track from the band Fair Ground.
29:08 Terry and Dave discuss the bain of the agency person’s existence: billing our time/doing timesheets. We chat about fee-for-service, retainer, value-billing and coming in under-budget.

38:10 Dave introduces Chris Clarke’s weekly segment on his entry into the PR agency world. This week he talks about his first two-weeks at Thornley Fallis.

42:08 Dave closes the show and reminds the listeners to leave their comments on the Inside PR blog, via e-mail at [email protected] or by using the comment line at 206-600-4741.

42:34 Dave asks for feedback on the comments being posted on the blog and not exclusively on the podcast.

42:48 Dave introduces the Fair Ground track “Down In It.” Vote for it on their site if you like it.

Intro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Audio comments: IPR 11

Thought I’d do a little forward-thinking test using the podPress plug-in on our WordPress blog. I figured there is no good reason that we should hold on to our audio comments that come in via Waxmail or through our comment line for the podcast. Why not post them as they come in?

So here’s one from Joe Thornley received following IPR 11:
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The question then becomes do we still include them as part of the show for our listener community, or do we just point people to the blog to hear the comments they feel like listening to?

I’m trying to force myself to think about podcasts differently from weekly radio programs. Is it a show? Is it a program? Are Terry and I co-hosts with listeners, or are we co-facilitators to a community (a fantastic Holzism)? Does the date matter? Should we even discuss time-bound news given that the podcast lives forever and the story has already been told in real time in the blogosphere?

What do you, the listeners, er…, community think?

Inside PR #10 – Monday, June 5, 2006

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Welcome to show #10. And they said we’d never make it past nine!

This episode featues a discussion about two new Corporate Social Responsibility research studies that have been released recently in the U.S. and.Canada respectively. Let us know what you think about the topic, us or life in general. Leave a comment on the blog, drop us a Waxmail or regular e-mail to [email protected], or call our new comment line: 206-600-4741.

You can listen to the show with the player above or download or subscribe with the links in the show blog’s sidebar.

Show Notes

00:28 Terry opens the show and reminds listeners about the new comment line. 206-600-4741.

01:20. Terry reads a comment from Owen Lystrup, a student at California State University regarding PR/Communciations schools that teach social media as part of the curriculum. Terry and Dave discuss and suggest that the Inside PR listenership let us know of any PR schools are teaching or exploring social media.

06:40 Terry and Dave discuss a comment from Luke Armour regarding a New York Times article that details Canadian Prime Minister Stephen Harper‘s approach to controlling the Parliament Hill press gallery.

13:53 Dave notes that Mitch Joel of Twist Image (a Canadian version of Joe Jaffe) has launched a new podcast called Six Pixels of Separation.

15:45 Dave notes that Esther Buschbaum of Communications Meca will chair the next Counsellor’s Academy conference in Mexico..

17:30 Dave and Terry discuss a new U.S. CSR study released by Fleishman-Hillard and the National Consumers League and contrast the results with recent Canadian research by Leger Marketing, Ipsos and an article in Marketing Magazine. Dave notes that Shel Holz blogged about the U.S. study.

32:40 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to [email protected].

Intro/extro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.

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Inside PR #9 – Monday, May 29, 2006

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We had a little trouble with getting the podcast up on iTunes this week, but all is solved. Enjoy the show and let us know what you think about Inside PR. We welcome any and all feedback.

You can listen to the show with the player built in to Inside PR or download or subscribe with the links in the show blog’s sidebar.

Show Notes

00:30 Dave opens the show and notes that there will be a concerted effort to dial up the energy this week

01:51 Terry reads comments from Robert French and CC Chapman about IPR#7 that were forgotten in last week’s show.

05:20 Terry notes that Ed Lee, one of our regular listeners, has started a blog and has added his voice to the Canadian PR blogosphere.

06:02 Dave discusses a post Colin McKay had on his Canuckflack blog about the client relationship building discussion during IPR#8. Dave admits to being too glib and clarifies what he meant by his “making clients look good” statement.

09:20 Dave and Terry discuss Google Analytics and how it can be used to provide data for analyzing the success of social media projects for clients.

15:53 Terry and Dave discuss the “end of the news release” topic and the SHIFT Communications template that is being touted as the “social media news release.”

31:52 Dave suggests that Inside PR get a comment line and that it is included in the show notes so that it can be easily found by those listening on iPods in their vehicles. Our new IPR Comment Line number is 206-600-4741.

33:48 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to [email protected].

Intro/extro music: Our theme music is Streetwalker by CJacks and is from the Podsafe Music Network; Roger Dey is our announcer.Tags: ,

Inside PR #8 – Tuesday, May 23, 2006

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Monday was Victoria Day in Canada and a statutory holiday so we’re a day later than usual with our regular weekly episode of IPR. In this week’s show, we read and discuss listener comments, recap the MESH conference, and talk at some length about the importance of chemistry and personal fit in securing and sustaining client relationships. The show closes with the second installment of “PR words to banish.”

You can listen to the show with the player above or download or subscribe with the links in the sidebar.

Show Notes

00:28 David opens the show noting that we’re again recording via Skype.

1:13 David and Terry discuss an e-mail comment from Francis Wooby in Iqaluit, our northernmost IPR listener.

5:43 Terry introduces comments from Sheldon Rose about the Canadian Council of Public Relations Firms, and Dan Brien on the notion of video podcasting.

(Somehow we forget to highlight a couple of comments left on the Inside PR blog page by Robert French and C.C. Chapman.  Our mistake.  We’ll cover them off in IPR #9.)

10:10 David and Terry close the loop on the MESH conference held last week in Toronto. David mentions that the slides he used in his presentation on blogging are available at PRWorks.

12:57 David notes that Joe Thornley is blogging from the Counselors Academy Spring Conference in Savannah, Georgia.

13:35 Terry and David discuss the show’s major topic, the role of chemistry and personal fit in securing and sustaining long term client relationships. Listeners may wish to check out the following blogs/podcasts for more on the importance of relationships: David Maister, Manager Tools, and Todd Defren.

28:14 Terry and Dave briefly discuss the second entry in a new IPR segment called “PR words to banish.”

30:01 Terry thanks the listeners and closes out the show with a reminder that comments are encouraged and can be left on the blog at www.insidepr.ca or e-mailed to [email protected].

Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.

Inside PR #7 – Monday, May 15, 2006

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Well, we had a quite the adventure recording IPR #7 this weekend. Normally we record late on Friday nights and this week was no exception. But for some reason the Skype phantoms were in a foul mood and the sound quality was just not up to our listeners’ exacting standards. So we packed it in and tried it again on Saturday night. I won’t go into the painful details, but after actually doing the show twice on Saturday, but failing each time to get a complete recording, courtesy of low batteries in our trusty iRiver digital recorder, we once again shut down for the night. Finally, Sunday night we made it happen. Everything worked… on the fourth try. It’s been quite a long weekend.

You can listen to the show with the player above or download or subscribe with the links in the sidebar.

Show Notes:

00:30 Terry opens the show

1:00 Dave notes that we recorded over Skype again from two separate locations. He also announces that six weeks after launching IPR, we’ve surpassed 100 subscribers according to Libsyn.

04:48 Dave and Terry discuss C.C. Chapman‘s new marketing podcast, Managing the Gray, and plans for the first Inside PR-Managing the Gray mashup to be recorded when Terry and C.C. are together in Kingston for the Podcasters Across Borders conference June 23-24.

8:10 Dave talks about Student PR blogger Chris Clarke and Terry announces that Thornley Fallis has hired Chris as an Account Coordinator starting on June 5th. Dave mentions that Joe Thornley has blogged about it on ProPR. Congrats Chris!

12:12 Dave notes that he’ll be speaking at the Toronto mesh conference on Tuesday, May 16th.

13:42 Dave apologizes for not being able to interview Stuart MacDonald from mesh for this week’s show

14:34 Terry reveals that he is the volunteer podcast host and producer of the Michael Ignatieff Leadership Podcast in support of Michael’s bid for the leadership of the Liberal Party of Canada.

16:33 Terry announces that on Thursday, May 18th, another Inside PR Special Edition will be posted in which Terry and living PR legend Pat Gossage, founder and President of Media Profile discuss political communications.

18:00 Dave introduces a discussion about a Thornley Fallis blogger outreach effort that paid off in a May 11th post on the Blue Blogging Soapbox. Terry and Dave discuss the benefits of being an active player in social media when pitching bloggers.

25:08 Terry opens a discussion about PR and Post-Secondary Education in Canada relative to other countries like the U.S. and the U.K. Dave and Terry discuss the need for business schools to teach more about PR and communications and for more university undergraduate and post-graduate programs in PR.

32:21 Terry wraps up the show and notes he’ll be away until Monday, May 22nd so IPR #8 will likely be posted a day late, on Tuesday, May 23rd.

Intro/extro music: Our theme music is Streetwalker by Cjacks and is from the Podsafe Music Network; Roger Dey is our announcer.